Hip-Hop's White Audience

This paper seeks to unpack the relationship between Hip-Hop and its white audience. As Hip-Hop's audience continues to grow, it is important to note shifts and changes in the genre that results from this increased popularity, specifically, this paper will take a look at Hip-Hop's white audience and provide an overview of some of the research social scientists have been conducting on the subject. The paper is divided into two sections according to the different kinds of research conducted by scholars: audience analysis, both qualitative and quantitative, help illustrate the perspective of Hip-Hop's white audience; content analysis, both of lyrics and videos, highlight the ramifications of Hip-Hop's white audience on the genre itself. As a literature review, this paper does not seek to make an argument on the relationship between Hip-Hop and its white audience as much as provide an overview of the arguments being made by certain social science scholars.

Between Sweden and the world: Documentary films about ABBA’s international success

This article examines the phenomenon of ABBA, the most popular band ever to originate in Sweden, as accounted for in four documentaries, used to compare domestic and foreign responses to ABBA. Discussion draws on the concept of authenticity as formulated by Allan Moore, arguing that authenticity is not located in the music itself, but in the relationship between the artists and their audience. Analysis also considers the authenticity of the documentary form.

Program Coordination and Synergy of the Foreign Supervision Team (Tim Pora) in Cianjur Regency

This study aims to find (identify) and determine problems related to the arrival of foreigners in Cianjur Regency. Furthermore, this research wants to set goals to be achieved. Of course, with the formation of the Pora Team, we want cooperation and coordination as well as synergy between related agencies. Third, the purpose of this study was to determine the communication strategy of the Pora Team in order to deal with the presence and activities of foreigners in the Cianjur Regency area. This study uses a qualitative approach with a post-positivistic paradigm. The method used is a case study. The models used are Assifi and French models. The result of this research is that the Pora Team analyzed various cases related to foreigners who came to Indonesia, especially Cianjur. The Sukabumi Class II Immigration Office released data on the number of Foreign Citizens (WNA) holding Permanent Stay Permit Cards (KITAP) who reside and have activities in Sukabumi and Cianjur. Apart from mixed marriages, not a few foreigners have the status of workers. There are 65 foreigners holding KITAP Cianjur Regency. The purpose of establishing the Pora Team is to supervise foreigners who come to Cianjur Regency, as an effort to prevent violations of regulations by foreigners in Cianjur Regency. The Pora Team's strategy-setting activities cover a variety of activities. These activities are in the form of (1) audience analysis, (2) selecting media, (3) developing messages, (4) implementing programs, (5) conducting monitoring and evaluation. The audience analysis in this case is foreigners. These foreigners have various kinds of arrival purposes such as tourism, socio-cultural visits, government, social and even for work. The Pora team in carrying out their duties collaborates with the Media. The Pora team coordinates with various government organizations. In carrying out its programs, apart from carrying out the duties and functions of the Pora Team, it can also carry out joint operations if needed. In conducting monitoring and evaluation, the results of joint operations are reported directly in writing. The report is submitted to the Chairman of the Pora Team no later than 7 (seven) days from the time the joint operation was carried out. The Pora team also has a map of the supervision of foreigners, solving problems of the existence and activities of foreigners, implementing and regulating relations and cooperation in the framework of controlling foreigners, preparing joint operation plans that are special or incidental in nature.

Digital marketing and social networks

The rapid development of digital communication technologies, the spread of Internet access to the population, the growing number of smartphones, increasing the number of social network users and other factors are the reason for the sharp growth of online operations and services in recent years. In 2020, the Covid-19 epidemic was added to this list of factors, creating an additional impetus for the growth of online business. This situation causes significant changes in the implementation of marketing activities by enterprises. Digital marketing is an important tool that allows companies to achieve their marketing goals, as well as influence a large number of people at a relatively low cost. More and more consumers are spending a significant amount of time on the Internet searching for information, products and services, communicating with other consumers about their experience and interaction with companies. The purpose of this article is to substantiate the theoretical and practical provisions of the use of digital marketing in the enterprise, to characterize the possibilities of using social networks as a tool of digital marketing, taking into account their features, limitations and advantages. The article substantiates that in modern conditions it is not enough to have only a website for the enterprise. Social networks play an increasingly important role not only in people’s lives, but also in business activities, which is an additional but important way to attract the attention of potential customers and promote trust. The most effective ways to use Facebook as a marketing tool are analyzed (direct advertising, social posting, detailed audience analysis, link sharing). It also describes a number of features that should be considered for forming a digital marketing strategy in 2021 and 2022. It is concluded that marketing in social networks can be a valuable tool that will help create an Internet brand awareness for the company, increase trust in it and develop the demand for goods and services.

UTILIZATION OF STREAMING TECHNOLOGY AS A PUSDAI TV DAKWAH COMMUNICATION MEDIA

Advances in information technology provide easy access for religiousinstitutions to communicate and socialize with the wider community. Including facilitating the way for the syiar Islam or better known as Dakwah. One of the contemporary da'wah media that utilizes streaming technology is Pusdai TV. This study aims to analyze the use of streaming technology as a medium and communication strategy for da'wah communication by Pusdai TV. This study uses a qualitative research method with a phenomenological approach. Data collection techniques were carried out by means of observation, interviews, and document analysis. The results showed that the first Pusdai TV da'wah communication strategy included message planning through objectives, media selection, main ideas, and audience analysis. Second, the strategic process of making broadcast programming through the stages of idea research, content creation, evaluation and control. Third, the da'wah communication strategy is carried out through internal and external approaches. With all the strategies that have been implemented, active audience feedback is obtained, spiritual fulfillment of audience needs, and audience loyalty.

Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach

The subject of this research is the means of representing sexuality in advertising campaigns for Calvin Klein Jeans (1980 – 2016). The object of this research is the use of gender stereotypes (masculinity/femininity) in advertising as a way to manipulate collective consciousness for solution of marketing tasks. The aim of this article consists in determination of advertising strategies of the Calvin Klein brand for the period 1980 – 2016 and the techniques of representation of sexuality for the effective impact of advertising upon the target audience. Analysis is conducted on Calvin Klein Jeans advertising campaigns for the past 40 years by decade, revealing the methods of suggestive effect on the consumer for promoting the product. The main following conclusions were made: 1) selecting provocation as the advertising strategy since 1980 to the present, the Calvin Klein brand employs diverse methods of suggestive effect on the recipient, programming their needs and behavioral attitudes, thereby manipulating collective consciousness; 2) kinesic, proxemic, coloristic, phonatory, and speech means for representation of sexuality testify to the use of gender stereotype (masculinity/femininity) in order to produce effective impact upon the target audience; Calvin Klein Jeans advertising campaigns feature similar strategies for 40 years, which are intended to solve marketing tasks via provocation. The novelty of this research lies in the fact that the identified provocation techniques in Calvin Klein advertisings based on the use of gender stereotypes allowed creating the “portrait” of the brand and tracing the patterns in arrangement of advertising campaigns. The author's special contribution consists in analysis of the means for representation of sexuality used in jeans advertising, techniques influencing the recipient through arbitrary interpretation of gender stereotypes, as well as manipulative methods of creating Calvin Klein PR-campaigns.

Big data e inteligencia editorial en el branded content y en los nuevos modelos de negocio de los medios

This article studies the use of data in the branded content departments of the Spanish media. The editorial intelligence generated by content creators, together with technology departments and their audience analysis and monitoring tools, compose an emerging phenomenon. These processes provide new business units with the opportunity to offer editorial brands various strategies and products with high added value to cope with a highly complex advertising context. The methodology used in creating editorial products such as native advertising is reviewed based on qualitative fieldwork using in-depth interviews and a qualified sample of branded content managers for the main Spanish media outlets. The results corroborate the involvement of technological roles with knowledge of the digital ecosystem, as well as the analysis departments, which contribute to generating in-depth knowledge of audiences and their behavior. This gives rise to new business models associated with data to finance the media. This research is important because it provides insight into the processes used to create content for brands via legacy media titles, vertical media, and digital natives. These conclusions could serve as a methodological reference that can contribute to improving these processes. Resumen Se estudia el uso que se hace de los datos en los departamentos de branded content de los medios de comunicación españoles. La inteligencia editorial generada por los creadores de contenido, junto a los departamentos de analítica y sus herramientas de monitorización y seguimiento de audiencias, son un fenómeno emergente que proporciona estrategias y productos editoriales de gran valor añadido para hacer frente a un contexto publicitario muy complejo. El trabajo de campo, de corte cualitativo, con entrevistas en profundidad a una muestra cualificada de responsables de branded content de los principales medios españoles, revisa la metodología empleada en la creación de productos editoriales como el native advertising. Los resultados corroboran la implicación de perfiles tecnológicos con conocimiento del ecosistema digital, así como de los departamentos de analítica que contribuyen a generar un profundo conocimiento de las audiencias y su comportamiento. Este hecho, está dando lugar a nuevos modelos de negocio fundamentales para la financiación de los medios. Esta investigación aporta conocimiento sobre los procesos de creación de contenido para las marcas por parte de las principales cabeceras de los medios tradicionales, los medios verticales y los nativos digitales. Las conclusiones podrán ser una referencia metodológica que ayude a mejorar los procesos.