Augmented Reality in Higher Education Supported with Web 2.0: A Case Study in Chemistry Course

Web 2.0 Technologies and Marketing

Digital Marketing and Consumer Engagement ◽

10.4018/978-1-5225-5187-4.ch037 ◽

2017 ◽

pp. 733-755

Author(s):

Dora Simões ◽

Sandra Filipe

Keyword(s):

Higher Education ◽

Social Media ◽

Web 2.0 ◽

Social Media Marketing ◽

Statistical Techniques ◽

Brand Knowledge ◽

Media Type ◽

Use Of Social Media ◽

Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

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“You Can Lead the Horse to Water, but … ”

Virtual Learning Environments ◽

10.4018/978-1-4666-0011-9.ch112 ◽

2012 ◽

pp. 182-199

Author(s):

Henk Huijser ◽

Michael Sankey

Keyword(s):

Higher Education ◽

Distance Education ◽

Web 2.0 ◽

Learning Management Systems ◽

Web 2.0 Technologies ◽

Learning And Teaching ◽

Potential Benefits ◽

The University

This chapter outlines the potential benefits of incorporating Web 2.0 technologies in a contemporary higher education context, and identifies possible ways of doing this, as well as expected challenges. It uses the University of Southern Queensland (USQ), primarily a distance education provider, as the context for many of its case study examples. In particular, it addresses the important role of the allowances of particular learning management systems (LMSs) in pedagogical applications of Web 2.0 technologies. Overall, this chapter argues that the goals and ideals of Web 2.0/Pedagogy 2.0 can be achieved, or at least stimulated, within an institutional LMS environment, as long as the LMS environment is in alignment with such goals and ideals. It uses the implementation of Moodle at USQ as a case study to reinforce this argument and explore which factors potentially influence a shift in thinking about learning and teaching in a Web 2.0 context.

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Vector AR3-APP – A Good-Practice Example of Learning with Augmented Reality

European Journal of Open Distance and E-Learning ◽

10.2478/eurodl-2020-0010 ◽

2021 ◽

Vol 23 (2) ◽

pp. 51-64

Author(s):

Karin Langer ◽

Stefanie Lietze ◽

Gerd Ch. Krizek

Keyword(s):

Higher Education ◽

Augmented Reality ◽

Good Practice ◽

Digital Learning ◽

Self Directed Learning ◽

Learning And Teaching ◽

Augmented Reality Application ◽

Directed Learning

AbstractAfter a discussion about the possibilities and status of augmented reality in education, a good practice example of an augmented reality application is presented. This case study examines the use of an augmented reality app in higher education to support abstract STEM content, such as vectors. Based on this example, the implementation of such apps in didactic concepts and self-directed learning will be discussed. Furthermore, aspects of integration into digital learning and teaching will be addressed.

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Acceptance of Web 2.0 in learning in higher education: a case study Nigeria

International Journal of Advanced Computer Science and Applications ◽

10.14569/ijacsa.2013.041022 ◽

2013 ◽

Vol 4 (10) ◽

Cited By ~ 2

Author(s):

Razep Echeng ◽

Abel Usoro ◽

Grzegorz Majewski

Keyword(s):

Higher Education ◽

Web 2.0

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The Perception of Web 2.0 Technologies on Teaching and Learning in Higher Education: A Case Study

Creative Education ◽

10.4236/ce.2013.47a2010 ◽

2013 ◽

Vol 04 (07) ◽

pp. 53-93 ◽

Cited By ~ 6

Author(s):

Stacia Ann Zelick

Keyword(s):

Higher Education ◽

Web 2.0 ◽

Teaching And Learning ◽

Web 2.0 Technologies

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Exploring the Adoptions by Students of Web 2.0 Tools for E-Learning in Higher Education

Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education - Advances in Higher Education and Professional Development ◽

10.4018/978-1-5225-7435-4.ch007 ◽

2019 ◽

pp. 128-149 ◽

Cited By ~ 1

Author(s):

Liliana Mata ◽

Georgeta Panisoara ◽

Silvia Fat ◽

Ion-Ovidiu Panisoara ◽

Iulia Lazar

Keyword(s):

Higher Education ◽

Web 2.0 ◽

Large Scale ◽

Developed Countries ◽

Education Quality ◽

The European Union ◽

Web 2.0 Tools ◽

E Learning ◽

Sustainable Economic Growth

Optimal public policies, including education, have been applied for the sustainable economic growth of the European Union. In European countries, the use of Web 2.0 tools for increasing the education quality is constantly expanding, even if it is divided into two categories. One category consists of developed countries, Organization for Economic Cooperation and Development (OECD) members where there are the strongest of computing tools companies. Another category consists of OECD partner countries which hopes to fulfill the OECD requirements. The main study aim is the exploration of Web 2.0 tools adoptions for e-learning in one OECD candidate. A case study details how behavioral perceptions have been applied. Thus, a survey containing questions about socio-demographic characteristics alongside respondents' perceptions related to Web 2.0 tools for e-learning in higher education was applied. The research outcomes confirm the students' limited knowledge of Web 2.0. Authorities must indicate what measures are necessary for large-scale adoption of all Web 2.0 tools useful for education.

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Web 2.0 Technologies and Marketing

Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-8459-1.ch001 ◽

2015 ◽

pp. 1-23

Author(s):

Dora Simões ◽

Sandra Filipe

Keyword(s):

Higher Education ◽

Social Media ◽

Web 2.0 ◽

Social Media Marketing ◽

Statistical Techniques ◽

Brand Knowledge ◽

Media Type ◽

Use Of Social Media ◽

Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

Download Full-text