Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement

2014 ◽

pp. 146-161 ◽

Cited By ~ 1

Author(s):

Karen Mishra ◽

Khaner Walker ◽

Aneil Mishra

Keyword(s):

Social Media ◽

Public Relations ◽

Human Resources ◽

Employee Engagement ◽

Internal Communication ◽

Marketing Social ◽

Communication Practices ◽

Internal Communications ◽

Relations Marketing

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

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Engaging employees beyond the office freebies

Strategic HR Review ◽

10.1108/shr-03-2017-0015 ◽

2017 ◽

Vol 16 (3) ◽

pp. 112-116

Author(s):

Sue Eaglebarger

Keyword(s):

Employee Engagement ◽

Design Methodology ◽

Performance Indicator ◽

Management Practice ◽

Meaningful Work ◽

Behavioral Model ◽

Key Performance Indicator ◽

Content Type ◽

Engagement Strategies ◽

Internal Communications

Purpose The purpose of this paper is to focus on the key roles played by both human resources and internal communications in developing, implementing and measuring employee engagement strategies and activities. Although the management practice has been widespread since the early 2000s, many are still confused or skeptical of engagement. Design/methodology/approach This paper aims to define engagement and its importance with regard to attracting and keeping top talent, highlighting Aon Hewitt’s behavioral model and Gallup’s research. Findings Recognizing that employee engagement is a key performance indicator, this paper highlights how Lawson Products is creating growth and sustainability with its number-one asset, employees. Originality/value By considering the opportunities Lawson Products is providing for its employees to do meaningful work, to learn, to be involved without being micromanaged and to make an impact, readers will take away proven ideas to draw and engage today’s top talent.

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Using Innovative Internal Communication to Enhance Employee Engagement

Advances in Human Resources Management and Organizational Development - Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations ◽

10.4018/978-1-5225-8516-9.ch022 ◽

2019 ◽

pp. 445-468 ◽

Cited By ~ 1

Author(s):

Karen Mishra ◽

Aneil K. Mishra ◽

Khaner Walker

Keyword(s):

Social Media ◽

Public Relations ◽

Human Resources ◽

Employee Engagement ◽

Mobile App ◽

Internal Communication ◽

Marketing Social ◽

Communication Practices ◽

Use Of Social Media ◽

Internal Communications

This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.

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You’re talking but is anyone listening? Connecting and communicating with employees in a hyper-connected world

Strategic HR Review ◽

10.1108/shr-06-2017-0034 ◽

2017 ◽

Vol 16 (5) ◽

pp. 211-215

Author(s):

Lisa Sterling

Keyword(s):

Best Practices ◽

Focus Groups ◽

Employee Engagement ◽

Design Methodology ◽

Communication Strategies ◽

Internal Communication ◽

Content Type ◽

Internal Communications ◽

Practical Implications

Purpose The purpose of this case study is to outline the internal communication strategies, tools, techniques and messages that can help organizations to foster transparent, deliberate communication with employees. Design/methodology/approach The author synthesizes three years of learnings and internal research, including regular focus groups and surveys with employees at all levels, to identify the specific steps organizations can take to achieve open and regular communication – and engage employees across the organization. Findings The case study explains key areas to connect and communicate with employees. Practical implications The author believes that the lessons and tactics described in this case study can be applied in all organizations. Originality/value The case study provides a unique set of lessons and best practices the author has uncovered firsthand which organizations can use to shape their own internal communications strategies and boost employee engagement.

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Green People Management, Internal Communications and Employee Engagement

10.1007/978-3-030-73007-9_10 ◽

2021 ◽

pp. 151-165

Author(s):

Esmond Naalu Kuuyelleh ◽

Desmond Tutu Ayentimi ◽

Hossein Ali Abadi

Keyword(s):

Employee Engagement ◽

Internal Communications

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Leadership Communication, Internal Marketing, and Employee Engagement

Advances in Linguistics and Communication Studies - Handbook of Research on Effective Communication, Leadership, and Conflict Resolution ◽

10.4018/978-1-4666-9970-0.ch017 ◽

2016 ◽

pp. 311-329

Author(s):

Karen E. Mishra ◽

Aneil K. Mishra ◽

Khaner Walker

Keyword(s):

Social Media ◽

Public Relations ◽

Employee Engagement ◽

Internal Marketing ◽

Internal Communication ◽

Leadership Communication ◽

Marketing Social ◽

Communication Practices ◽

Brand Ambassadors ◽

Internal Communications

This chapter examines the internal communication practices of Lenovo, a $39 billion Fortune Global 500 technology company, and the world's largest PC vendor. In particular, this study examines how this company uses social media as a form of internal marketing to foster employee engagement. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate leadership communication and company information on a timely basis to develop trust with employees and encourage them to act as brand ambassadors. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

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