Using Social Media in the Workplace

2014 ◽  
pp. 146-161 ◽  
Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Internal Communications ◽  
Relations Marketing

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

Using Innovative Internal Communication to Enhance Employee Engagement

2019 ◽  
pp. 445-468 ◽  
Author(s):  
Karen Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Mobile App ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Use Of Social Media ◽  
Internal Communications

This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.

Leadership Communication, Internal Marketing, and Employee Engagement

2016 ◽  
pp. 311-329
Author(s):  
Karen E. Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Employee Engagement ◽  
Internal Marketing ◽  
Internal Communication ◽  
Leadership Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Brand Ambassadors ◽  
Internal Communications

This chapter examines the internal communication practices of Lenovo, a $39 billion Fortune Global 500 technology company, and the world's largest PC vendor. In particular, this study examines how this company uses social media as a form of internal marketing to foster employee engagement. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate leadership communication and company information on a timely basis to develop trust with employees and encourage them to act as brand ambassadors. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

Summaries

2018 ◽  
Vol 46 (3) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Current Approach ◽  
Internal Communication ◽  
The Past ◽  
Excellence Theory ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

Mark Verheyden Internal communication and the unrealized dialogic potential of social media According to the excellence theory, which is still a dominant normative framework in public relations today, communication professionals should strive for two-way symmetrical interactions with their interlocutors. In the past, such interactions were severely complicated by the lack of suitable tools. Social media, known to afford interactivity, appear to offer the solution to this problem. However, research has shown that social media are predominantly used to push content. In order to understand why this is the case, we decided to study the perceptions of ‘knowledgeable outsiders’. More specifically, we organized a series of in-depth interviews with human resources executives in which we asked them about the impact of social media on internal communication, a sub-discipline within public relations. While these executives welcomed the interactive potential of social media, this interactive potential was not seen as the sole prerogative of professional communicators. Furthermore, they believed that the current approach of internal communicators towards social media, which is still very much focused on the use of social media as extra channels through which to ‘push’ content, is partially the reason why the dialogic potential of the latter is still largely unrealized. Keywords: excellence theory, public relations, social media, human resources executives, in-depth interviews

From Internal Branding to Cultural Transformation

2017 ◽  
pp. 1664-1684
Author(s):  
Maria Matiatou
Keyword(s):  
Corporate Identity ◽  
Cultural Transformation ◽  
Primary Objective ◽  
Internal Communication ◽  
Internal Branding ◽  
Values And Beliefs ◽  
Communication Practices ◽  
Evaluating Methods ◽  
Brand Ambassadors ◽  
Internal Communications

The primary objective of this paper is to explore internal branding as a corporate philosophy: assess the relevance of its values, evaluate the tactics implemented, the nature of the internal communications involved, the outcomes thereof and its role as critical bridge over vision, culture and image gaps. It also aims at bringing awareness on failure possibilities and risks involved when internal constituencies do not fulfill their role as brand ambassadors. Following an overview of the internal branding methodology and literature, perceptions of employees on internal brand communication practices are captured and matched to aspirations, missions and values in different companies. Internal communication and branding outcomes are organically attached to the nexus of corporate identity; alignment of values and beliefs promotes brand identification, integrates practices, boosts loyalty and helps the organization speak in one voice. While some companies have managed to exemplify this strategy through honest and consistent efforts, it is unsafe to generalize the assumption across different industries that normally fail to undertake effective internal branding initiatives through their corporate communication department to strengthen their brands. It is therefore worth evaluating methods that can align theory, intentions and practice.

Enterprise social media at work: web-based solutions for employee engagement

2016 ◽  
Vol 24 (7) ◽  
pp. 16-19 ◽  
Author(s):  
Anshu Sharma ◽  
Jyotsna Bhatnagar
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Internal Communication ◽  
Communication Tool ◽  
Web Based ◽  
Content Type ◽  
Enterprise Social Media ◽  
Respective Field ◽  
Social Media Tools ◽  
Social Networking Tools

Purpose The paper aims to highlight the role of enterprise social media as an internal workplace tool for employee engagement purposes. Design/methodology/approach The paper provides a viewpoint on how social media can be used internally by organizations after considering both academic and practitioner literature in the respective field. Findings The paper posits that organizations should move beyond using social networking tools for recruitment and branding purposes and take a step further to use social media tools internally for employee engagement initiatives. It provides practical implications for managers to embrace social media as an engagement tool and to increase employees’ participation on such media. Research limitations/implications The paper provides implications for both researchers and practitioners for using social media as a strategic employee engagement initiative and devising appropriate social media and human resource strategies to do so. Originality/value The paper offers insights into how enterprise social media can be used as an internal communication tool for engaging employees in this technologically connected era.

scholarly journals Corporate Blogging: The New Age PR Tool

2017 ◽  
Vol 3 (3) ◽  
pp. 65
Author(s):  
Leena Philip
Keyword(s):  
Public Relations ◽  
Human Resources ◽  
Organizational Development ◽  
Communication Channels ◽  
New Age ◽  
Internal Communication ◽  
Planned Change ◽  
Mutual Understanding ◽  
Internal Environment ◽  
The Public

Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.

scholarly journals Corporate Blogging: The New Age PR Tool

2017 ◽  
Vol 8 (1) ◽  
pp. 65 ◽  
Author(s):  
Leena Philip
Keyword(s):  
Public Relations ◽  
Human Resources ◽  
Organizational Development ◽  
Communication Channels ◽  
New Age ◽  
Internal Communication ◽  
Planned Change ◽  
Mutual Understanding ◽  
Internal Environment ◽  
The Public

Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.

Engaging Startup Employees via Charismatic Leadership Communication: The Importance of Communicating “Vision, Passion, and Care”

2021 ◽  
pp. 232948842110204
Author(s):  
Linjuan Rita Men ◽  
Yufan Sunny Qin ◽  
Renee Mitson
Keyword(s):  
Public Relations ◽  
Employee Engagement ◽  
Mainland China ◽  
Charismatic Leadership ◽  
Strategic Communication ◽  
Need Satisfaction ◽  
Internal Communication ◽  
Leadership Communication ◽  
Psychological Need ◽  
Employee Relationships

This study explores how startup leadership communication influences employee outcomes. Specifically, drawing upon interdisciplinary insight from public relations, leadership, and managerial psychology, this study tests how startup CEO charismatic leadership communication, which is characterized by envisioning, energizing, and enabling behaviors help nurture quality employee relationships with the startup and engage startup employees. Employees’ psychological need satisfaction was examined as a potential mediator in this process. This study sets its context in mainland China where startups are rapidly developing alongside increased governmental policy and financial support encouraging innovation. Through a quantitative survey of 1,027 Chinese startup employees from a variety of industries in China, this study showed that startup leader charismatic communication meets employee psychological need for autonomy, competence, and relatedness, which ultimately contributes to quality employee-startup relationships and employee engagement. This study provides important theoretical implications for public relations, internal communication and management scholars and offer practical insights for entrepreneurs and startup leaders on how to utilize strategic communication to engage startup employees.

Social media and the promise of excellence in internal communication

2017 ◽  
Vol 6 (1) ◽  
pp. 11-25 ◽  
Author(s):  
Mark Verheyden
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Internal Communication ◽  
Social Software ◽  
Content Type ◽  
Organizational Ethnography ◽  
Usage Patterns ◽  
Excellence Theory ◽  
Study Power ◽  
Symmetrical Communication

Purpose For many years the excellence theory (Grunig, 1992), with its ideal of two-way symmetrical communication, has been the dominant normative framework in public relations (PR). From an affordance perspective, social media seem to side perfectly with this promise of a more balanced power relation between participants in the communication loop. The purpose of this paper is to see if this promise was realized in the context of an internal communication practitioner’s social software use. Design/methodology/approach The authors used a critical case approach for the organizational ethnography. Therefore, the authors selected an IT company where the formal position of internal communication was being created. In this environment, the authors considered it “least likely” to find the unidirectional model of “push communication.” The authors used the network gatekeeping theory (Barzilai-Nahon, 2008) to study technology usage patterns in the organization. Findings The analysis indicates that the internal communicator uses social software to interact with other employees. The authors additionally found these tools to affect the gatekeeping role of internal communication, altering the position’s ideological focus through its ability to shape the technological environment. Research limitations/implications On a theoretical level, the network gatekeeping theory proved to be useful to study power relations inside organizations. On a practical level, the authors found themselves combining different data sources to grasp the complexity of organizational communication practices. Originality/value This research questions the widespread assumption that adoption of social software leads to excellence in PR. Additionally, the use of ethnographic methods in PR has been rare.

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