scholarly journals A Hybrid Method to Detect Deflation Fraud in Cost-Per-Action Online Advertising

2010 ◽  
pp. 545-562 ◽  
Author(s):  
Xuhua Ding
Keyword(s):  
Hybrid Method ◽  
Online Advertising

Treatments of Plankton and Escherichia coli Cells using Hybrid Method with Water Cavitation and Discharge Plasma

2015 ◽  
Vol 135 (6) ◽  
pp. 357-365
Author(s):  
Satoshi Ihara ◽  
Hironori Itoh ◽  
Noriki Kobayashi ◽  
Yuko Inoue ◽  
Hiroaki Terato ◽  
...  
Keyword(s):  
Escherichia Coli ◽  
Hybrid Method ◽  
Discharge Plasma ◽  
I Cells

A Hybrid Method for Distribution Substation Reliability Evaluation

2017 ◽  
Vol 12 (2) ◽  
pp. 142
Author(s):  
Hemakumar Reddy Galiveeti ◽  
Arup Kumar Goswami ◽  
Nalin B. Dev Choudhury
Keyword(s):  
Hybrid Method ◽  
Reliability Evaluation

Item Recommendation Using Hybrid Method

2018 ◽  
Vol 6 (6) ◽  
pp. 266-270
Author(s):  
M. Munafur Hussaina ◽  
R. Parimala
Keyword(s):  
Hybrid Method

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

MARKETING PRIVACY AND USING TEXT ON ONLINE ADVERTISING

2019 ◽  
Vol 1 (1) ◽  
pp. 108-114
Author(s):  
Kamola Khatamova ◽  
Keyword(s):  
Online Advertising
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