Towards Ontology-Driven End-User Composition of Personalized Mobile Services

2011 ◽  
pp. 242-245
Author(s):  
Rune Sætre ◽  
Mohammad Ullah Khan ◽  
Erlend Stav ◽  
Alfredo Perez Fernandez ◽  
Peter Herrmann ◽  
...  
Keyword(s):  
Mobile Services ◽  
End User

Characterizing Smartphone Usage

2013 ◽  
Vol 4 (1) ◽  
pp. 15-36 ◽  
Author(s):  
Tapio Soikkeli ◽  
Juuso Karikoski ◽  
Heikki Hämmäinen
Keyword(s):  
Context Awareness ◽  
User Behavior ◽  
Mobile Services ◽  
End User ◽  
Unit Of Analysis ◽  
Context Sensitive ◽  
User Context ◽  
Services Industry ◽  
High Level

Mobile end user context has gained increasing attention in the mobile services industry. This article utilizes handset-based data, collected from 140 users, to examine smartphone usage in different place-related end user contexts. Smartphone usage is examined first on a high level by using smartphone usage session as a unit of analysis. Then the usage sessions are dismantled into application sessions for deeper analysis and application level study. According to the authors’ analysis, smartphone usage is highly diversified across users. For example, the daily smartphone usage time differs by orders of magnitude between users. They observed also that smartphones are used differently in different end user contexts. For example, some applications are clearly more context sensitive than others. The results imply that mobile services and applications need to adapt to user behavior in order to be personalized enough, and that context awareness can indeed be a worthwhile step towards this.

Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services

2008 ◽  
pp. 182-192 ◽  
Author(s):  
M. Pagani ◽  
D. Schipani
Keyword(s):  
Technology Acceptance ◽  
Mobile Services ◽  
Future Research ◽  
Mobile Multimedia ◽  
End User ◽  
Multimedia Services ◽  
Italian Market ◽  
Proposed Model ◽  
Future Research Directions ◽  
Acceptance Model

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More specifically, the objectives of the study are: to provide an insight into current behavior in terms of attitudes towards, access and usage of multimedia mobile services by current end users; to establish main clusters of mobile users; to investigate the possible motivations and barriers of usage of new mobile multimedia services as viewed by current users. The remainder of this chapter is organized into the following four sections. The first section provides a brief review of the literature on the technology acceptance model. Next we present our research model based on a qualitative exploratory survey conducted in six markets. Then we test the proposed model on the Italian market and present the analysis and results of our study. Finally we make conclusions by discussing the implications of our study, followed by presenting future research directions.

A Measurement Framework of Mobile Service Adoption

2010 ◽  
Vol 1 (2) ◽  
pp. 17-35
Author(s):  
Hannu Verkasalo
Keyword(s):  
Success Factors ◽  
Mobile Services ◽  
Mobile Service ◽  
End User ◽  
Short Term ◽  
Data Set ◽  
Service Adoption ◽  
Measurement Framework ◽  
Value Loss

This paper discusses conceptual definitions of mobile service users. These concepts reflect the domains of end-users having an intention to use the service or using the service in practice. This study also defines metrics that measure the adoption of mobile services. In addition, the paper investigates the estimation of costs due to mobile service adoption gaps. The paper demonstrates the use of the invented metrics with a data set collected from a sample of Finnish early-adopter smartphone users in 2007. Based on this data set, a ranking of mobile services is presented based on adoption-related success factors. In addition, the potential loss of perceived end-user value, that is due to adoption gaps, is estimated. The notable conclusion is that though most new mobile services experience significant adoption gaps, the value loss is only 10% in the long-term and 3% in the short-term, relative to the use of existing services.

A Measurement Framework of Mobile Service Adoption

2012 ◽  
pp. 105-123
Author(s):  
Hannu Verkasalo
Keyword(s):  
Success Factors ◽  
Mobile Services ◽  
Mobile Service ◽  
Intention To Use ◽  
End User ◽  
Data Set ◽  
Service Adoption ◽  
Measurement Framework ◽  
Value Loss

This paper discusses conceptual definitions of mobile service users. These concepts reflect the domains of end-users having an intention to use the service or using the service in practice. This study also defines metrics that measure the adoption of mobile services. In addition, the paper investigates the estimation of costs due to mobile service adoption gaps. The paper demonstrates the use of the invented metrics with a data set collected from a sample of Finnish early-adopter smartphone users in 2007. Based on this data set, a ranking of mobile services is presented based on adoption-related success factors. In addition, the potential loss of perceived end-user value, that is due to adoption gaps, is estimated. The notable conclusion is that though most new mobile services experience significant adoption gaps, the value loss is only 10% in the long-term and 3% in the short-term, relative to the use of existing services.

Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services

2008 ◽  
pp. 2329-2340
Author(s):  
M. Pagani ◽  
D. Schipani
Keyword(s):  
Technology Acceptance ◽  
Mobile Services ◽  
Future Research ◽  
Mobile Multimedia ◽  
End User ◽  
Multimedia Services ◽  
Italian Market ◽  
Proposed Model ◽  
Future Research Directions ◽  
Acceptance Model

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More specifically, the objectives of the study are: to provide an insight into current behavior in terms of attitudes towards, access and usage of multimedia mobile services by current end users; to establish main clusters of mobile users; to investigate the possible motivations and barriers of usage of new mobile multimedia services as viewed by current users. The remainder of this chapter is organized into the following four sections. The first section provides a brief review of the literature on the technology acceptance model. Next we present our research model based on a qualitative exploratory survey conducted in six markets. Then we test the proposed model on the Italian market and present the analysis and results of our study. Finally we make conclusions by discussing the implications of our study, followed by presenting future research directions.

Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services

2011 ◽  
pp. 80-95
Author(s):  
Margherita Pagani ◽  
Danilo Schipani
Keyword(s):  
Technology Acceptance ◽  
Mobile Services ◽  
Future Research ◽  
Mobile Multimedia ◽  
End User ◽  
Multimedia Services ◽  
Italian Market ◽  
Proposed Model ◽  
Future Research Directions ◽  
Acceptance Model

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More specifically, the objectives of the study are: to provide an insight into current behavior in terms of attitudes towards, access and usage of multimedia mobile services by current end users; to establish main clusters of mobile users; to investigate the possible motivations and barriers of usage of new mobile multimedia services as viewed by current users. The remainder of this chapter is organized into the following four sections. The first section provides a brief review of the literature on the technology acceptance model. Next we present our research model based on a qualitative exploratory survey conducted in six markets. Then we test the proposed model on the Italian market and present the analysis and results of our study. Finally we make conclusions by discussing the implications of our study, followed by presenting future research directions.

scholarly journals Future Open Mobile Services

2005 ◽  
Vol 1 (1) ◽  
pp. 44
Author(s):  
Do Van Thanh
Keyword(s):  
Business Models ◽  
State Of The Art ◽  
Mobile Services ◽  
Comprehensive Analysis ◽  
The State ◽  
Mobile Service ◽  
Mobile System ◽  
End User ◽  
Mobile Data ◽  
Data Services

The major barriers for the success of mobile data services are the lack of comprehensible mobile service architectures, their confusing business models and the complexity combined with the inconsistency of the technology enablers. This paper attempts to present a more structured and comprehensive analysis of the current mobile service architectures and their technology enablers. The paper starts with a thorough study of the evolution of mobile services and their business models, and a collection of expectations of the different actors, including the end-user. Next, starting from the original mobile services architecture and environment, an attempt to place the different technology enablers in relation to each other and in relation to their position in the mobile system, will be carried out. Each technology enabler together with their contribution in the enhancement of mobile services are then summarised in a complete and comprehensive way. The paper concludes with a recapitulation of the achievement of the state-of-the-art technology enablers and an identification of future improvements.

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