Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services

2011 ◽  
pp. 80-95
Author(s):  
Margherita Pagani ◽  
Danilo Schipani
Keyword(s):  
Technology Acceptance ◽  
Mobile Services ◽  
Future Research ◽  
Mobile Multimedia ◽  
End User ◽  
Multimedia Services ◽  
Italian Market ◽  
Proposed Model ◽  
Future Research Directions ◽  
Acceptance Model

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More specifically, the objectives of the study are: to provide an insight into current behavior in terms of attitudes towards, access and usage of multimedia mobile services by current end users; to establish main clusters of mobile users; to investigate the possible motivations and barriers of usage of new mobile multimedia services as viewed by current users. The remainder of this chapter is organized into the following four sections. The first section provides a brief review of the literature on the technology acceptance model. Next we present our research model based on a qualitative exploratory survey conducted in six markets. Then we test the proposed model on the Italian market and present the analysis and results of our study. Finally we make conclusions by discussing the implications of our study, followed by presenting future research directions.

Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services

2008 ◽  
pp. 182-192 ◽  
Author(s):  
M. Pagani ◽  
D. Schipani
Keyword(s):  
Technology Acceptance ◽  
Mobile Services ◽  
Future Research ◽  
Mobile Multimedia ◽  
End User ◽  
Multimedia Services ◽  
Italian Market ◽  
Proposed Model ◽  
Future Research Directions ◽  
Acceptance Model

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More specifically, the objectives of the study are: to provide an insight into current behavior in terms of attitudes towards, access and usage of multimedia mobile services by current end users; to establish main clusters of mobile users; to investigate the possible motivations and barriers of usage of new mobile multimedia services as viewed by current users. The remainder of this chapter is organized into the following four sections. The first section provides a brief review of the literature on the technology acceptance model. Next we present our research model based on a qualitative exploratory survey conducted in six markets. Then we test the proposed model on the Italian market and present the analysis and results of our study. Finally we make conclusions by discussing the implications of our study, followed by presenting future research directions.

Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services

2008 ◽  
pp. 2329-2340
Author(s):  
M. Pagani ◽  
D. Schipani
Keyword(s):  
Technology Acceptance ◽  
Mobile Services ◽  
Future Research ◽  
Mobile Multimedia ◽  
End User ◽  
Multimedia Services ◽  
Italian Market ◽  
Proposed Model ◽  
Future Research Directions ◽  
Acceptance Model

This chapter provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). More specifically, the objectives of the study are: to provide an insight into current behavior in terms of attitudes towards, access and usage of multimedia mobile services by current end users; to establish main clusters of mobile users; to investigate the possible motivations and barriers of usage of new mobile multimedia services as viewed by current users. The remainder of this chapter is organized into the following four sections. The first section provides a brief review of the literature on the technology acceptance model. Next we present our research model based on a qualitative exploratory survey conducted in six markets. Then we test the proposed model on the Italian market and present the analysis and results of our study. Finally we make conclusions by discussing the implications of our study, followed by presenting future research directions.

scholarly journals Millennials Acceptance of Insurance Telematics: An Integrative Empirical Study

2020 ◽  
Vol 23 (1) ◽  
pp. 156-181
Author(s):  
Xiaoguang Tian ◽  
Victor R. Prybutok ◽  
Fouad H. Mirzaei ◽  
Catalin C. Dinulescu
Keyword(s):  
Technology Acceptance ◽  
Insurance Companies ◽  
Future Research ◽  
Level Shift ◽  
Intention To Use ◽  
Research Directions ◽  
The Usa ◽  
Future Research Directions ◽  
Acceptance Model

Insurance telematics is a recent technology-enabled service innovation advanced by insurance companies and adopted by millions of drivers worldwide. This research study explores the insurance telematics technology acceptance and use among the new Millennials generation, which represents both a challenge and an opportunity for insurers. Drawing on the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), the study uses data from 138 Millennials in the USA to delve into their perceived attitudinal behavior and intention to use insurance telematics. The findings provide empirical confirmation of the integrative and predictive power of the proposed combined theoretical framework (TAM-TPB) to explain insurance telematics adoption and use. The results also suggest a sophistication-level shift in Millennials preferences from functionality evaluation to applicability value sought through the adoption and use. And the findings ascertain the role of perceived enjoyment, trust, and social media as critical factors influencing Millennials attitudinal behavior and intention to use insurance telematics. Considering these results, the authors further discuss implications for scholars and practitioners, and suggest future research directions.

scholarly journals Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context

2022 ◽  
Vol 12 (1) ◽  
pp. 1-14
Author(s):  
Anoop George ◽  
Manu Melwin Joy ◽  
Muhammed Sajid. ◽  
Muhammed Nowfal S.
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Virtual Currency ◽  
Intent To Use ◽  
Future Research Directions ◽  
Acceptance Model

Gamification is all about using game features in a serious context to encourage people to use products or services. E-commerce has used gamification for marketing determinations to strengthen intent to use. Technology Acceptance Model is employed in the current study to investigate the intention to use gamified virtual currency in the Indian context. A survey was used to accumulate records from a random sample of relevant virtual currency users in an e-commerce context using a quantitative approach. Structural equation modeling (SEM) is expended for data analysis in this research. This empirical research shows the incremental impact of the users' perceptions of the ease of use and usefulness on intention to use virtual currency. The variable attitude seems to be not mediating significantly. There are also discussions, restrictions, and future research directions mentioned in this study

scholarly journals Technology acceptance among pre-service teachers: Does gender matter?

2015 ◽  
Vol 31 (3) ◽  
Author(s):  
Timothy Teo ◽  
Xitao Fan ◽  
Jianxia Du
Keyword(s):  
Technology Acceptance ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Perceived Acceptance ◽  
Future Research Directions ◽  
Acceptance Model ◽  
Gender Groups

<p>This study examined possible gender differences in pre-service teachers’ perceived acceptance of technology in their professional work under the framework of the technology acceptance model (TAM). Based on a sample of pre-service teachers, a series of progressively more stringent measurement invariance tests (configural, metric, and scalar invariances, as well as latent mean difference) were conducted. Practically, the findings revealed that, while the gender groups showed no statistical difference on <em>perceived usefulness</em>, <em>attitudes toward technology</em>, <em>intention to use technology</em>, female pre-service teachers had lower scores on <em>perceived ease of use</em>, suggesting that technology use is more challenging for female pre-service teachers than for their male counterparts. Technically, the findings provided support for full configural and metric invariance, and for partial scalar invariance. Discussions about the findings and their practical implications concerning teacher training are provided. Future research directions are also suggested.</p><p> </p>

Use of Technology Acceptance Model for Turnitin®

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Dr. Abu Turab Alam
Keyword(s):  
Information System ◽  
Software Engineering ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Implementation Research ◽  
Functional Requirements ◽  
End User ◽  
Research Activity ◽  
Use Of Technology ◽  
Acceptance Model

A useful Information System is difficult to conceive and develop. Research on technology has revealed that end-user likes or dislikes may matter towards the success or failure of information system (IS). A highly complicated system in which developers have put lots of development efforts may fail if the end-user dislikes it after its initial installation. In software engineering literature it is claimed that system rejection is mostly caused by not meeting the non-functional requirements. In this paper, a study is being done on ‘turnitin®’ as technology and its acceptance to a group of students in order to find out confirmation of result as claimed by TAM while it is a post implementation research activity for technology acceptance.

scholarly journals The most used questionnaires for evaluating telemedicine services

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Sadrieh Hajesmaeel-Gohari ◽  
Kambiz Bahaadinbeigy
Keyword(s):  
Technology Acceptance ◽  
User Interaction ◽  
End User ◽  
Publication Type ◽  
Patient Satisfaction Questionnaire ◽  
Satisfaction Questionnaire ◽  
Implementation Processes ◽  
Pubmed Database ◽  
System Usability Scale ◽  
Acceptance Model

Abstract Background Questionnaires are commonly used tools in telemedicine services that can help to evaluate different aspects. Selecting the ideal questionnaire for this purpose may be challenging for researchers. This study aims to review which questionnaires are used to evaluate telemedicine services in the studies, which are most common, and what aspects of telemedicine evaluation do they capture. Methods The PubMed database was searched in August 2020 to retrieve articles. Data extracted from the final list of articles included author/year of publication, journal of publication, type of evaluation, and evaluation questionnaire. Data were analyzed using descriptive statistics. Results Fifty-three articles were included in this study. The questionnaire was used for evaluating the satisfaction (49%), usability (34%), acceptance (11.5%), and implementation (2%) of telemedicine services. Among telemedicine specific questionnaires, Telehealth Usability Questionnaire (TUQ) (19%), Telemedicine Satisfaction Questionnaire (TSQ) (13%), and Service User Technology Acceptability Questionnaire (SUTAQ) (5.5%), were respectively most frequently used in the collected articles. Other most used questionnaires generally used for evaluating the users’ satisfaction, usability, and acceptance of technology were Client Satisfaction Questionnaire (CSQ) (5.5%), Questionnaire for User Interaction Satisfaction (QUIS) (5.5%), System Usability Scale (SUS) (5.5%), Patient Satisfaction Questionnaire (PSQ) (5.5%), and Technology Acceptance Model (TAM) (3.5%) respectively. Conclusion Employing specifically designed questionnaires or designing a new questionnaire with fewer questions and more comprehensiveness in terms of the issues studied provides a better evaluation. Attention to user needs, end-user acceptance, and implementation processes, along with users' satisfaction and usability evaluation, may optimize telemedicine efforts in the future.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs

2015 ◽  
Vol 6 (1) ◽  
pp. 76-94 ◽  
Author(s):  
Hart O. Awa ◽  
Ojiabo Ukoha Ojiabo ◽  
Bartholomew Chinweuba Emecheta
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Reasoned Action ◽  
Theoretical Framework ◽  
Future Research ◽  
Content Type ◽  
Perceived Service Quality ◽  
Integrated Framework ◽  
Perceived Trust ◽  
Acceptance Model

Purpose – This paper aims to propose a framework that integrated the technology acceptance model (TAM), theory of planned behaviour (TPB) and technology-organization-environment (TOE) and extended the constructs to enrich literature and capture some peculiarities of small and medium-scale enterprises (SMEs). Individually, the frameworks of extant TAM, TPB and TOE are insightful to the understanding of e-commerce adoption but a bit parochial in their constructs and so, can rarely provide clear lenses to deal with SMEs. Design/methodology/approach – The adoption of e-commerce depends largely on the users’ conscious assessment of the influencing constructs as proposed, among others, in theories of reasoned action, TAM, TPB and TOE. This paper reviewed, synthesized and extended the constructs of these models in an integrated framework. The proposed integrated framework led to 18 propositions to promote and facilitate future research, and to guide explanation and prediction of e-commerce adoption in an organized system. Findings – The introduced constructs in the integrated framework (e.g. company mission, individual difference factors, perceived trust and perceived service quality) introduce socio-technical systems and improve the theoretical base of adoption. Research limitations/implications – Neither the adoption drivers nor the constructs in the theoretical framework are mutually exclusive and exhaustive; rather, they are complementary and could incorporate other factors. Although the theoretical implications of the findings of this paper extend the scope of adoption drivers, the proposed framework needs to be tested empirically. Originality/value – The integrated and extended theoretical framework links three adoption drivers and attempts to improve existing knowledge on e-commerce adoption and to provide bases for more informed decision(s).

Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samad M.E. Sepasgozar ◽  
Mohsen Ghobadi ◽  
Sara Shirowzhan ◽  
David J. Edwards ◽  
Elham Delzendeh
Keyword(s):  
Technology Acceptance ◽  
Mixed Reality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Key Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Digital Twin ◽  
Acceptance Model

PurposeThis paper aims to examine the current technology acceptance model (TAM) in the field of mixed reality and digital twin (MRDT) and identify key factors affecting users' intentions to use MRDT. The factors are used as a set of key metrics for proposing a predictive model for virtual, augmented and mixed reality (MR) acceptance by users. This model is called the extended TAM for MRDT adoption in the architecture, engineering, construction and operations (AECO) industry.Design/methodology/approachAn interpretivist philosophical lens was adopted to conduct an inductive systematic and bibliographical analysis of secondary data contained within published journal articles that focused upon MRDT acceptance modelling. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach to meta-analysis were adopted to ensure all key investigations were included in the final database set. Quantity indicators such as path coefficients, factor ranking, Cronbach’s alpha (a) and chi-square (b) test, coupled with content analysis, were used for examining the database constructed. The database included journal papers from 2010 to 2020.FindingsThe extant literature revealed that the most commonly used constructs of the MRDT–TAM included: subjective norm; social influence; perceived ease of use (PEOU); perceived security; perceived enjoyment; satisfaction; perceived usefulness (PU); attitude; and behavioural intention (BI). Using these identified constructs, the general extended TAM for MRDT in the AECO industry is developed. Other important factors such as “perceived immersion” could be added to the obtained model.Research limitations/implicationsThe decision to utilise a new technology is difficult and high risk in the construction project context, due to the complexity of MRDT technologies and dynamic construction environment. The outcome of the decision may affect employee performance, project productivity and on-site safety. The extended acceptance model offers a set of factors that assist managers or practitioners in making effective decisions for utilising any type of MRDT technology.Practical implicationsSeveral constraints are apparent due to the limited investigation of MRDT evaluation matrices and empirical studies. For example, the research only covers technologies which have been reported in the literature, relating to virtual reality (VR), augmented reality (AR), MR, DT and sensors, so newer technologies may not be included. Moreover, the review process could span a longer time period and thus embrace a fuller spectrum of technology development in these different areas.Originality/valueThe research provides a theoretical model for measuring and evaluating MRDT acceptance at the individual level in the AECO context and signposts future research related to MRDT adoption in the AECO industry, as well as providing managerial guidance for progressive AECO professionals who seek to expand their use of MRDT in the Fourth Industrial Revolution (4IR). A set of key factors affecting MRDT acceptance is identified which will help innovators to improve their technology to achieve a wider acceptance.

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