Pricing Decision in a Dual-Channel System with Heterogeneous Consumers

LISS 2013 ◽  
2013 ◽  
pp. 307-314 ◽  
Author(s):  
Feng Li ◽  
Junling Liu ◽  
Ying Wei
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ryuta Ishii

PurposeMany manufacturers implement a dual channel strategy, which can be defined as the simultaneous use of integrated and independent channels of distribution for the same product line. This study employs the resource-based theory and examines how manufacturers' and distributors' capabilities affect manufacturers' choices of dual channel strategy. The study also examines how fit between organisational capability and channel structure affects channel system performance.Design/methodology/approachEmpirical testing was conducted using survey data collected from 262 Japanese business-to-business manufacturers. This study performed a multinomial logistic regression analysis to examine the antecedents of dual channel strategy and a t-test to examine its performance implications.FindingsThe results show that manufacturers' information capabilities and the availability of distributors' selling capabilities affect whether manufacturers choose a dual channel strategy, and that market turbulence moderates the effects of these two capability factors. The results also indicate that manufacturers can improve their channel system performance by choosing channel strategies that fit organisational capabilities.Originality/valueMost previous studies employ transaction cost theory to identify the factors driving the choice of dual channel strategy. However, these studies neglect the heterogeneity of resources/capabilities. Little is known about whether capability factors affect the dual channel strategy, and how this choice can be linked to channel system performance. By addressing this knowledge gap, this study contributes to enhance our understanding of dual channels.


2003 ◽  
Vol 04 (03) ◽  
pp. 271-290 ◽  
Author(s):  
Stephen Ka Chun Chan ◽  
Kenny Ka Ho Kan ◽  
Joseph Kee-Yin Ng

A dual channel system, which is based on the GPS and the GSM Network, is being developed to compensate the problem of the lost of GPS signals in providing location services to mobile users in urban areas. In this design, when GPS signals are being blocked in blind spot areas, GSM positioning algorithms would be used as an alternative method to provide location estimations. This research is an investigation in search of a set of location estimation algorithms based on signal attenuation to work with GPS, so as to develop a dual channel positioning system. With the technical support from a local mobile operator, we have constructed and conducted several real world experiments for our investigation and results are promising.


2020 ◽  
Vol 11 (5) ◽  
pp. 20
Author(s):  
Ying Li ◽  
Guihang Guo

With the development of internet, the online shopping mode has become more popular among consumers, and the online direct selling becomes more common. Besides buying products from traditional stores, consumers could get the product directly from the manufacturer online. In the dual channel setting, the competition becomes fiercer. Retailer should focus more on the price decision and take suitable pricing strategy to increase its profit. In this paper, consumer’s overconfidence behavior is incorporated into perishable products’ pricing decision in the partially integrated dual channel setting. Through the analysis of consumer’s decision making process, this paper constructs the model for partially integrated manufacturer and retailer under the mean and precision overconfidence scenarios, conducts the optimal analysis, and analyzes the effect of consumer’s overconfidence level on the optimal wholesale, retail and direct selling prices. We conclude that, no matter consumers are mean-overconfident or precision-overconfident; there are optimal wholesale price, direct sale price and retail price. Business enterprises should enhance their information collection capability and adopt some marketing measures to influence consumer’s overconfidence level in order to increase the sales revenue.


2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Lingzhi Shao

Many dual-channel suppliers need to make appropriate strategies for their upgraded products in the presence of strategic consumers. This paper develops a two-period dynamic game framework to explore the optimal pricing and upgrade the channel choice when the supplier introduces new upgraded products to a market populated by strategic consumers. The results show that, under any upgrade channel choice, the strategic consumers’ behavior has impacts on supplier and retailer’s pricing decisions and reduces their profit. The supplier could choose appropriate upgrade channel to improve his performance according to the consumers’ patience and innovation level of upgrade products. The supplier should choose pure offline channel to upgrade products when the innovation level of upgraded product B is relatively small. With the sufficiently high innovation level, the supplier should adopt pure offline channel to upgrade products when consumers’ patience is low and uses dual-channel upgrade strategy when the patience is high enough.


Sensors ◽  
2019 ◽  
Vol 19 (18) ◽  
pp. 4006 ◽  
Author(s):  
Luying Yi ◽  
Liqun Sun ◽  
Mingli Zou ◽  
Bo Hou

Dual-channel spectral domain optical coherence tomography (SD-OCT) is one of the effective methods for improving imaging depth and imaging speed. In this paper, we design a dual-channel SD-OCT system based on a single spectrometer that can operate in two modes: (1) Increasing imaging speed and (2) expanding imaging depth. An optical path offset is preintroduced between the two channels to separate the two-channel data. However, this offset increases the requirement for the spectral resolution of the spectrometer in mode (1), so compressive sensing (CS) technology is used herein to overcome this problem. Consequently, in mode (1), when the spectral resolution of the spectrometer is the same as that used in the single-channel system, we use a dual-channel SD-OCT system combined with CS technology to double the imaging speed. In mode (2), when the spectral resolution of the spectrometer is only half of that used in a single-channel system, the imaging depth can be nearly doubled. We demonstrate the feasibility and effectiveness of the method proposed in this work by imaging a mirror, a fish fin, a fish eye, and an onion.


1984 ◽  
Vol 30 (2) ◽  
pp. 287-290 ◽  
Author(s):  
G L Hoffman ◽  
R H Laessig ◽  
D J Hassemer ◽  
E R Makowski

Abstract We describe a dual-channel AutoAnalyzer (Technicon) system for the simultaneous measurement of phenylalanine and galactose from blood specimens on filter-paper. Using a single 1/4-in.-diameter (6-mm) specimen, we measure both components fluorometrically at a rate of 70/h. Analytical recovery with the method and the linearity of measurements vs sample concentration are excellent through the ranges of interest, 0-200 mg/L for phenylalanine and 0-800 mg/L for galactose. Carryover at the critical values during screening, 40 mg/L for phenylalanine and 100 mg/L for galactose, is essentially zero. The dual-channel system provides the means to incorporate a low-incidence test, i.e., galactosemia (incidence 1/70 000), into an existing program for phenylalanine analysis, for which the higher rates (phenylketonuria, incidence 1/11 500) easily justify the cost of mass screening.


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