Payments to key opinion leader physicians and drug sales of top pharmaceutical companies during the COVID-19 pandemic

Background: The unprecedented context of the COVID-19 pandemic poses the opportunity to study several questions in circumstances that would probably not otherwise occur. We sought to determine the dynamics of pharmaceutical company drug sales revenue, market capitalization and payments to physicians during the pandemic, focusing on payments to so-called key opinion leaders (KOLs). Methods: We analyzed the CMS Open Payments data of 15 top pharmaceutical company general payments to US physicians. We calculated total payments per year for all physicians, KOLs and 2018 KOLs in subsequent years. Drug-related fold changes in payments, drug revenues and company market capitation were calculated using Q1-2018 as reference. Yearly differences in payments, drug sales revenue and market capitalization were tested using generalized estimation equations (GEE). A double-sided p<0.05 was considered significant. Results: The analyzed dataset comprised 8,563,872 payments to 382,779 physicians. In 2020, we observed a reduction in payments to physicians and KOLs compared to prior years. The total amount per KOL physician per company also decreased for each year for KOLs and the 2018 KOLs in the subsequent years. Payments per drug, but neither drug revenues nor pharmaceutical company market capitalization, followed a downward trend in 2020 compared to prior years. GEE analysis confirmed that, compared to 2018, the decrease in payments to KOLs overall and for the top drugs of each company was statistically significant. Yet, no significant differences in drug sales revenue and market capitalization was observed. Conclusions: A substantial and significant reduction in payments to KOLs during the first fiscal year of the COVID-19 pandemic was not associated with a reduction in drug sales revenue of blockbuster drug products and the market capitalization of 15 top pharmaceutical companies. Overall, these findings suggest that a substantial part of pharmaceutical payments to KOLs do not appear to impact top drug sales revenues.

Sosialisasi dan Pendampingan Digital Marketing di Era Pandemi Covid 19 Pada Kelompok Wanita Tani Kelurahan Tembong Kota Serang

Covid 19 has an impact on the economic decline evenly, one of which is the level of people's purchasing power decreases. Coupled with the existence of social restrictions that do not allow people to interact with each other, it greatly affects sales revenue, especially marketing that still uses and relies on conventional systems. Therefore, there is a need for assistance to do digital marketing, especially in this era of sophisticated technology. Because it is undeniable that online marketing is an alternative, not just to keep up with the times, but also a way to adapt to the pandemic conditions that have not subsided. The purpose of this activity is to conduct socialization and assistance to the community, especially women farmer groups regarding how to make product packaging techniques attractive and marketing techniques through digital, with the hope that people will not only do conventional marketing but also digitally. The method used is by socializing or delivering digital marketing materials and theories, as well as direct practical assistance on how to package products, take product photos, use social media, and so on. From the assistance that has been carried out by women farmer groups, they can apply social media including whatsapp and facebook as a means of making sales so that the products or agricultural products they market more attract the wider community

Covid-19 Pandemic: Financial Impact and Intention to Stay in Current Business of Sabah Tamu Operators

In Sabah, Malaysia, a traditional market known as Tamu (means meeting) acts as a hub for local business activity, especially indigenous people. This paper presents an exploratory study whose goal is to investigate the Covid-19 pandemic financial impact and intention to stay in the current business of Tamu operators. Using purposive and snowballing sampling, survey data were collected from 125 Tamu business operators in Sabah. Among the respondents, 61.6 percent indicated Tamu business as their primary income and main entrepreneurial platform. The Covid-19 pandemic Movement Control Order (MCO) enforcement resulted in the Tamu entrepreneurs experiencing 34.2 percent decrease in weekly sales revenue and a 25.7 percent reduction in weekly gross profit. Furthermore, the overall mean score for the Tamu operators' intention to remain in the Tamu business is high at 4.37 based on 5-point likert scale. Thus, the Sabah Tamu operators are more likely to sustain their Tamu business despite the adverse financial impact of the Covid-19 MCO enforcement. This study outcome may guide the relevant government agencies to mitigate the financial impact by formulating and implementing appropriate policies and support programs specifically targeted for the Tamu business operators, who are mostly informal entrepreneurs.

Research on management evaluation of enterprise sales cash flow percentage method based on the application of quadratic linear regression equations

This article introduces an improved sales percentage method to quantitatively calculate the evaluation process of the corporate sales cash flow percentage method in order to obtain more evidence-based financial data and increase the accuracy of the evaluation results. At the same time, the paper uses SPSS to perform regression analysis on related financial indicators and sales revenue and obtains quadratic regression equations and linear regression equations. The thesis predicts other financial index data based on the predicted future sales revenue, uses the revised linear regression equation to obtain the company's future net cash flow and calculates the company value.

Revisiting Jane Jacobs: Quantifying urban diversity

This study attempts to formally quantify Jane Jacob’s notion of urban diversity and examine whether greater diversity actually contributes economic benefits to a neighborhood. Focusing on the number and types of stores at the street level, we use the Shannon–Weaver index to quantify commercial diversity. We then compare the obtained degrees of diversity with store sales volumes obtained through credit card transaction data aggregated in the neighborhood divided into a 200-m grid. The results of the analysis, performed on 50 Spanish cities, show that the greater the diversity in the grid, the higher the sales volumes of the stores, and this tendency is more evident in large than in small–medium cities. In addition, we found that the coexistence of different store types provides a positive environment for the emergence of hub stores. We specifically define a hub store in this paper as the store with the largest revenue within a grid, provided that the distribution of the sales revenue in a grid is statistically similar to the power law. We speculate that hub stores trigger exploration between different store types, and consequently, the sales volumes of highly diverse neighborhoods increase compared with those of less diverse neighborhoods. These results highlight the importance of urban diversity for economic prosperity, which can lead to an increased quality of life for city neighborhoods.

The impact of the first wave of the COVID-19 pandemic on employment and firm revenues in Hungary

Relying on the Labour Force Survey and the monthly revenue statistics of the Hungarian Central Statistical Office, we assess the immediate economic impact of the first wave of the COVID-19 pandemic in the first two quarters of 2020. We first analyse the role of job loss, working time reduction, downtime, and telework in adjustment to the crisis. The findings reveal an even more serious setback and increase in inequality than in 2008–2009. School leavers, young workers and unskilled laborers were particularly severely affected. Graduates were less likely to lose their jobs, more likely to switch to telework, and their employers faced a smaller decrease in sales revenue. The revenues of foreign-owned exporters fell more than the average in March but recovered by June. The decline experienced by businesses in the Hungarian ownership was slower but more prolonged.

Accounts Receivable in the Russian Economy: Regional Trends

Accounts receivable, being both a sales and financial category, is a key aspect of the development of modern market relations. At the same time, accounts receivable has become a complex object of only microeconomic research. Insufficient knowledge of accounts receivable at the macro level determined the relevance of the research. The subject area of the research is the total accounts receivable of Russian organizations. The aim of the study is to group Russian regions and types of economic activities depending on the conditions of conducting sales and payment activities. The methodology consists of a systematic approach, which allowed a comprehensive review of the object of research and macroeconomic analysis, which ensured the reliability and validity of the conclusions of the work. As a result, the author defines the total accounts receivable of organizations in the economy as an independent object of macroeconomic research. Based on the results of the analysis for 2000–2019, the author concludes that there is a high degree of correlation between sales revenue and accounts receivable of Russian organizations, as well as the presence of trends in the increasing importance of accounts receivable in sales and the reduction of its overdue part in the finances of organizations. The share of accounts receivable in the total sales revenue of organizations is taken as a generalized characteristic of the conditions for doing business in the sales activities of organizations, and in payment activities — the share of overdue total accounts receivable of organizations. The author’s matrix for express assessment of the conditions for conducting sales and payment activities of organizations in the economy constitutes the scientific novelty of the study. It made it possible to group the types of activities, regions and districts of the Russian Federation, depending on the specified conditions. The prospect for future research of the total accounts receivable of organizations in the economy is the search for tools to determine its optimal volume and structure to timely identify the factors of the upcoming crises of non-payment and overproduction, both in the economy as a whole and in individual commodity markets.

The Effect of Customer Experience and Customer Engagement Through Customer Loyalty on Sales Revenue Achievement at PT United Tractors

This study aims to examine and discuss the influence of the quality of Customer Experience and Customer Engagement with the mediation of Customer Loyalty which is thought to affect repurchase intention or in other words the achievement of sales revenue as a company performance. The variables in this study were measured through the dimensions of accessibility, service competence, customer recognition, commitment, customer value, thrust, personalization, consistency, perceived quality and customer certainty to make repeat purchases. The number of respondents involved in this study were 200 respondents, all respondents were United Tractors consumers who had purchased products and services from PT United Tractors. This research is a quantitative approach that uses an instrument in the form of a questionnaire. Research data were analyzed using SEM (Structural Equation Modeling) analysis strategy with the help of SPSS and AMOS programs and the results of the analysis in this study also show that customer loyalty can mediate the effect of Customer Experience and Customer Engagement on Repurchase Intention

The price elasticity of the demand and revenue increase for some Mexican planting seeds

The study of the price elasticity of demand (PED) has been and is a current research topic, as it greatly helps the managers of companies to make decisions about the price of their products and the expected repercussions in changing them. The objective of this study was to estimate PED and its impacts on the variation of income (VI) of six planting seed crops from Mexico, such as yellow corn, other corn (except yellow and sweet corn), sorghum, chickpea, pumpkin and cucumber. The data were gathering from the Foreign Agriculture Service (FAS) (1998-2018 period) through the tables provided and published on the Internet (secondary data). In this study, the arc method was applied to calculate PED and VI = ((Pf * Qf * 100) / (Pi * Qi)) - 100. Five of six the planting seed products have a relatively elastic demand price in most of the years, on the contrary the revenue increase had positive and negative values, without a defined trend. Sorghum planting seed has in some cases elastic demand and in other inelastic demand. It is concluded that there are no clear effects of the PED on the sales revenue of the aforementioned products; an aspect that contradicts the theory of PED and its impact on income.