Increasing Brand Experiences and Word of Mouth in Experiential Retailing - A Cross-Cultural Perspective

Author(s):  
Isabelle Köhler ◽  
Franz-Rudolf Esch
2008 ◽  
Author(s):  
Robert M. Klassen ◽  
Mimi Bong ◽  
Ellen L. Usher ◽  
Wan Har Chong ◽  
Vivien S. Huan ◽  
...  

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