The Mediating Role of Customer Experience Management in the Relationship Between E-Commerce and Supply Chain Management Practices

Author(s):  
Dalia Youniss
2014 ◽  
Vol 3 (3) ◽  
pp. 52-60
Author(s):  
Sivave Mashingaidze

The main objective of this article was to do an extensive literature review of articles on customer experience management to explain the relationship between customer experience management and its factors which are supply chain management, location experience, packaging and labeling experience, atmosphere, service mix experience, promotion, customer experience, brand experience, and price experience for recommendation to the banking sector in Zimbabwe. Five modules of customer experience management which are sense, feel, think, act, and relate have also been reviewed and explored in the literature review. Findings showed that customer experience management factors contribute very much as a strategy to competitiveness in business. The article concluded by suggesting and recommending the adopting of customer experience management as a new game strategy


SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110186
Author(s):  
Ahmad Fathulla Ahmad ◽  
Georgiana Karadas

The primary purpose of this research is to test a research model that examines the perceptions of Cihan Group managers regarding the impact of effective leadership in improving organizational performance: Green supply chain management practices as a mediating mechanism. As a data collection method, a survey instrument was considered that included three dimensions of effective leadership, Green supply chain management (GSCM), and organizational performance. The data were analyzed by using partial least squares–structural equation modeling (PLS-SEM). The research found positive and significant causal relationships among the leading organization, leading people, and leading self with GSCM practices. In addition, GSCM practices positively correlated with organizational performance. The findings confirmed that GSCM practices fully mediate the relationship among the leading organization, leading people, and organizational performance, as the leading organization and leading people constructs indirectly correlated with organizational performance. The findings also showed that GSCM practices partially mediated the relationship between the leading self and organizational performance, as leading self, directly and indirectly, correlated to organizational performance. The research contributes to the literature by indicating that effective leadership via its dimensions—leading organization, people, and self— indirectly improves organizational performance by the mediating role of GSCM practices. Meanwhile, GSCM practices improve social and environmental performance.


2020 ◽  
Vol 22 (2) ◽  
pp. 309-323
Author(s):  
Bui Thi Minh Nguyet ◽  
Vu Ngoc Huyen ◽  
Thai Thi Kim Oanh ◽  
Nguyen Thi Minh Phuong ◽  
Nguyen Phan Thu Hang ◽  
...  

2022 ◽  
Vol 6 (1) ◽  
pp. 263-272 ◽  
Author(s):  
Abdalrazzaq Aloqool ◽  
Malek Alharafsheh ◽  
Hadeel Abdellatif ◽  
Lana Ahmad Suleiman Alghasawneh ◽  
Jassim Ah-mad Al-Gasawneh

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.


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