Student Card Consumption Behavior Based on Clustering Algorithm

Author(s):  
Meng-Yang
2021 ◽  
Vol 11 (16) ◽  
pp. 7625
Author(s):  
Hua Li ◽  
Bo Hu ◽  
Yubo Liu ◽  
Bo Yang ◽  
Xuefang Liu ◽  
...  

Power big data-based artificial intelligence or data mining methods, which can be used to analyze electricity consumption behavior, have been widely applied to provide targeted marketing services for electricity consumers. However, the traditional clustering algorithm has difficulty in judging new electricity consumption patterns. Deep neural networks usually need large amounts of labeled data. However, there are few comparable electricity consumption features or basic data, and the labeled data cannot meet the actual needs. Therefore, an intelligent classification framework for electricity consumption behavior based on an improved k-means and long short-term memory (LSTM) is proposed, which not only extracts features effectively, but also establishes a mapping relationship between unlabeled electricity consumption behavior characteristics and user types. The features can be labeled to train the deep neural network to judge the electricity consumption behavior of new users. Firstly, nine typical characteristics were selected from aspects including electricity price sensitivity and load fluctuation rate. Secondly, the k value and initial clustering centers of the k-means algorithm were optimized. Thirdly, the users were labelled based on the clustering results, together with the features, and a dataset was formed, which was input into LSTM to train the classification model. Finally, the analysis of users in Shenyang, China, showed the results based on the proposed method were consistent with the actual situation. Moreover, compared to other methods, the efficiency and accuracy were higher.


IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 55483-55500 ◽  
Author(s):  
Wei Zhang ◽  
Xiaowei Dong ◽  
Huaibao Li ◽  
Jin Xu ◽  
Dan Wang

2021 ◽  
Vol 5 (2) ◽  
pp. 158-166
Author(s):  
Siti Asiyah ◽  
Hariri Hariri

This study aims to examine more deeply consumer behavior based on religiosity and halal awareness owned by Muslimah lecturers in Malang.This study uses a phenomenological study which aims to examine more deeply the personal experiences of Muslimah lecturers in purchasing products, especially halal cosmetic products. Phenomenological studies based on this aspect of religiosity and halal awareness are still rarely carried out. So that by doing this research, it will add to the knowledge base, especially in the field of consumer behavior.The focus of the problems that will be examined in this research is the first; is how the informants interpret the aspect of religiosity they have in influencing their consumption behavior towards halal products and the second; is how the relationship between religiosity and halal awareness owned by the informants, so that this will add to the treasures of scientific development, especially consumer behavior based on the aspect of religiosity. The results of the study show: First) The aspect of religiosity in the eyes of Muslim lecturers is interpreted as a form of "commitment" to their faith, so that the aspect of religiosity is the main consideration in the purchase/choice of halal cosmetics. Second) Religiosity and halal awareness have a close relationship, this is evidenced by the tendency of Muslim lecturers to prefer halal cosmetics over non-halal cosmetics. These results indicate that the higher the religiosity of the informants, the higher the level of halal awareness owned by Muslim lecturers in Malang.


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