scholarly journals Correction to: Out of the woods: psychophysiological investigations on wood odors to estimate their suitability as ambient scents

2021 ◽  
Author(s):  
Linda Schreiner ◽  
Brid Karacan ◽  
Sonja Blankenagel ◽  
Kai Packhaeuser ◽  
Jessica Freiherr ◽  
...  
Keyword(s):  
Ambient Scents

scholarly journals Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments

2019 ◽  
Vol 22 (4) ◽  
pp. 440-455 ◽  
Author(s):  
Anna Girard ◽  
Marcel Lichters ◽  
Marko Sarstedt ◽  
Dipayan Biswas
Keyword(s):  
Large Scale ◽  
Field Experiments ◽  
Field Studies ◽  
Long Term Effects ◽  
Short Term ◽  
Railway Company ◽  
Short And Long Term ◽  
Ambient Scents ◽  
Short Term Effects

Ambient scents are being increasingly used in different service environments. While there is emerging research on the effects of scents, almost nothing is known about the long-term effects of consumers’ repeated exposure to ambient scents in a service environment as prior studies on ambient scents have been lab or field studies examining short-term effects of scent exposure only. Addressing this limitation, we examine the short- and long-term effects of ambient scents. Specifically, we present a conceptual framework for the short- and long-term effects of nonconsciously processed ambient scent in olfactory-rich servicescapes. We empirically test this framework with the help of two large-scale field experiments, conducted in collaboration with a major German railway company, in which consumers were exposed to a pleasant, nonconsciously processed scent. The first experiment demonstrates ambient scent’s positive short-term effects on consumers’ service perceptions. The second experiment—a longitudinal study conducted over a 4-month period—examines scent’s long-term effects on consumers’ reactions and demonstrates that the effects persist even when the scent has been removed from the servicescape.

Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents

2014 ◽  
Vol 40 ◽  
pp. 351-358 ◽  
Author(s):  
Lieve Doucé ◽  
Wim Janssens ◽  
Gilbert Swinnen ◽  
Koenraad Van Cleempoel
Keyword(s):  
Consumer Reactions ◽  
Ambient Scents

Out of the woods: psychophysiological investigations on wood odors to estimate their suitability as ambient scents

2020 ◽  
Vol 54 (5) ◽  
pp. 1385-1400
Author(s):  
Linda Schreiner ◽  
Brid Karacan ◽  
Sonja Blankenagel ◽  
Kai Packhaeuser ◽  
Jessica Freiherr ◽  
...  
Keyword(s):  
Ambient Scents

scholarly journals The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases

2019 ◽  
Vol 56 (1) ◽  
pp. 123-141 ◽  
Author(s):  
Dipayan Biswas ◽  
Courtney Szocs
Keyword(s):  
Prolonged Exposure ◽  
Sensory Modality ◽  
Field Studies ◽  
Food Purchases ◽  
Novel Approach ◽  
Series Of Experiments ◽  
Ambient Scents ◽  
Strategic Element ◽  
Ambient Scent ◽  
Sensory Compensation

Managers are using ambient scent as an important strategic element in various service settings, with food-related scents being especially common. This research examines the effects of food-related ambient scents on children’s and adults’ food purchases/choices. The results of a series of experiments, including field studies at a supermarket and at a middle school cafeteria, show that extended exposure (of more than two minutes) to an indulgent food–related ambient scent (e.g., cookie scent) leads to lower purchases of unhealthy foods compared with no ambient scent or a nonindulgent food–related ambient scent (e.g., strawberry scent). The effects seem to be driven by cross-modal sensory compensation, whereby prolonged exposure to an indulgent/rewarding food scent induces pleasure in the reward circuitry, which in turn diminishes the desire for actual consumption of indulgent foods. Notably, the effects reverse with brief (<30 seconds) exposure to the scent. Whereas prior research has examined cross-modal effects, this research adopts the novel approach of examining cross-modal sensory compensation effects, whereby stimuli in one sensory modality (olfactory) can compensate/satisfy the desire related to another sensory modality (gustatory).

Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties

Marketing ZFP ◽  
2020 ◽  
Vol 42 (4) ◽  
pp. 22-34
Author(s):  
Marcel Lichters ◽  
Susanne Adler ◽  
Marko Sarstedt
Keyword(s):  
Political Parties ◽  
Consumer Behaviour ◽  
Right Wing ◽  
Voting Behaviour ◽  
Psychological Mechanisms ◽  
General Elections ◽  
Ambient Scents ◽  
Ambient Scent ◽  
Brand Preferences

Marketing has started exploring ambient scents’ diverse effects and the psychological mechanisms through which they affect consumer behaviour. Recent research focuses on ambient scents’ perceived temperature’s impact on consumer behaviour. In this research, we first replicate prior research by showing that consumers exposed to a warm (vs. cool) ambient scent prefer premium over regular brands – also in an FMCG context. Broadening the perspective, we show that ambient scent’s effect can be generalized to general elections. Specifically, we present initial evidence that the diffusion of a warm (vs. cool) ambient scent nudges potential voters to opt for right-wing instead of moderate political parties. We conjecture that the effect of perceived scent temperature on brand preferences and voting behaviour is a symbolic way of compensating for temperature perceptions.

Do ambient scents affect customers’ behavioral responses at fashion stores in Vietnam?

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Cao Minh Tri ◽  
Trung Kim ◽  
Duong Quynh Nga
Keyword(s):  
Real World ◽  
Behavioral Responses ◽  
Significant Positive Effect ◽  
Store Management ◽  
Ambient Scents ◽  
And Behavior ◽  
Ambient Scent ◽  
Positive Effect

This research aims to study the effect of a carefully selected congruent and simple ambient scent in a real-world shop setting and to study how scent affects shopper’s mood and behavior. Using electrostatic aroma diffusers, the research applies a carefully selecting vanilla scent at two fashion stores in district 6 and district Tan Binh. The results show that the scent has a significant positive effect on shopper’s fashion store emotion’s state (pleasure and arousal), and emotion’s state of customer has a significant positive effect on behavioral responses of shopper (time spent in-store, amount of money spending and intention of a revisit of the customer). Implications for marketing and store management are discussed.

Does it Make Sense to Use Scents to Enhance Brand Memory?

2003 ◽  
Vol 40 (1) ◽  
pp. 10-25 ◽  
Author(s):  
Maureen Morrin ◽  
S. Ratneshwar
Keyword(s):  
Recognition Accuracy ◽  
Product Category ◽  
Computer Screen ◽  
Mediation Analyses ◽  
Brand Recall ◽  
Retrieval Study ◽  
Ambient Scents ◽  
Consumer Memory ◽  
Ambient Scent ◽  
Retrieval Phase

Can pleasant ambient scents enhance consumer memory for branded products? If so, why? The authors examine the effects of ambient scent on recall and recognition of brands in two studies. In the first (i.e., encoding) phase of each study, subjects are asked to evaluate familiar and unfamiliar brands while viewing digital photographs of products on a computer screen; stimulus viewing times are measured covertly on the computer. Ambient scent is manipulated in the experiment room through a diffuser. In the second (i.e., retrieval) phase, conducted 24-hours later, brand recall and recognition accuracy are assessed. In both studies, ambient scent improves both recall and recognition of familiar and unfamiliar brands. This pattern emerges whether or not the scent is congruent with the product category (Study 1), and the enhancement in brand memory is due to the presence of ambient scent during encoding rather than retrieval (Study 2). Although ambient scent apparently did not alter subjects' self-assessed mood or arousal levels, it increased their attention in terms of longer stimulus viewing times. Mediation analyses suggest that the attention mechanism most likely explains why ambient scent improves brand memory.

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