Do ambient scents affect customers’ behavioral responses at fashion stores in Vietnam?

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Cao Minh Tri ◽  
Trung Kim ◽  
Duong Quynh Nga
Keyword(s):  
Real World ◽  
Behavioral Responses ◽  
Significant Positive Effect ◽  
Store Management ◽  
Ambient Scents ◽  
And Behavior ◽  
Ambient Scent ◽  
Positive Effect

This research aims to study the effect of a carefully selected congruent and simple ambient scent in a real-world shop setting and to study how scent affects shopper’s mood and behavior. Using electrostatic aroma diffusers, the research applies a carefully selecting vanilla scent at two fashion stores in district 6 and district Tan Binh. The results show that the scent has a significant positive effect on shopper’s fashion store emotion’s state (pleasure and arousal), and emotion’s state of customer has a significant positive effect on behavioral responses of shopper (time spent in-store, amount of money spending and intention of a revisit of the customer). Implications for marketing and store management are discussed.

scholarly journals Evaluation on Role of Electronic Word of Mouth (EWOM) Ads in Customers’ Emotions and Choices in E-Shops

2021 ◽  
Vol 6 (1) ◽  
pp. 56
Author(s):  
Alireza Miremadi ◽  
Javad Kenarroudi ◽  
Omidreza Ghanadiof
Keyword(s):  
Positive Emotions ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Statistical Population ◽  
Analysis Technique ◽  
The Subject ◽  
And Behavior ◽  
Positive Effect

The subject titled evaluation on role of Electronic Word of Mouth (EWOM) in feelings and behavior of customers in E-shops was expressed in Digi-Kala Company. Then, research hypotheses and objectives were proposed and methodology, statistical population and needed sample of analysis technique were introduced to achieve goals and results of hypotheses. The findings suggest significant positive effect of (EWOM) on attitude of consumers and their positive emotions. Similarly, social positive and normal emotions may also have significant impact on attitude of consumers. At the same time, negative emotions of consumers have positively affected consumers’ attitudes as well. Finally social norms and attitudes of consumer may have significant positive effect on behavior of consumers.

scholarly journals Knowledge, Attitude, and Behavior toward COVID-19 Prevention on Indonesian during Pandemic

2021 ◽  
Vol 9 (E) ◽  
pp. 398-401
Author(s):  
Retno Widowati ◽  
Albiruni Raushanfikri
Keyword(s):  
Negative Correlation ◽  
Demographic Factor ◽  
Significant Positive Effect ◽  
Snowball Sampling ◽  
Chi Square ◽  
Cross Sectional ◽  
Knowledge Age ◽  
Research Population ◽  
And Behavior ◽  
Positive Effect

Objectives: To know the socio-demographic factor related to the knowledge, attitude and behaviour towards COVID-19 prevention, during the COVID-19 pandemic in Indonesia. Method: Research was conducted through observation with a cross-sectional approach and samples were collected using snowball sampling. The research population was the general Indonesian. The questionnaire was used and distributed online for four days. Chi-square and regression were used for analysis. Result: The questionnaire distributed was fulfilled completely by 1,167 participants from 30 provinces. Gender has a negative correlation with participants' attitudes and behaviour in preventing COVID-19. Age and education were significantly related (p <0.01) to COVID-19 knowledge and had a significant positive effect (p <0.01) on attitude and behaviour. The occupation was significantly related (p <0.01) to COVID-19 knowledge. Occupation has a positive effect, but not significantly on attitudes and behaviour. The province of the participants’ residence was not significantly related to COVID-19 knowledge, and it isn't significantly on attitude and behaviour. Knowledge has highly affected the attitude of preventing COVID-19 (f = 0.36). Conclusion: Age, education and occupation significantly related to COVID-19 knowledge. Age and education are positively correlated with attitude and behaviour. Knowledge has highly affected by the attitude of preventing COVID-19.

scholarly journals Hubungan Kausal Gaya Evaluasi Kinerja Anggaran, Kepuasan Kerja dan Kinerja pada Perguruan Tinggi di Yogyakarta dengan Pendekatan Structural Equation Modeling

2018 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Sriyono Sriyono ◽  
Ari Pratono
Keyword(s):  
Job Satisfaction ◽  
Performance Evaluation ◽  
Performance Measurement ◽  
Structural Equation ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
To Come ◽  
And Behavior ◽  
The Relationship ◽  
Positive Effect

Performance measurement is essential for any organization. Performance is a measure of success in achieving organizational objectives. The results of performance measurement as a reference for management to do the planning organization. The budget is the target organization's performance to be achieved in one period to come. Evaluation of budget execution is performed to determine the occurrence of budget deviations, by comparing the budget with the realization. Budgetary performance evaluation style have an important role in assessing the implementation of the budget. Budgetary performance evaluation style is considered appropriate to evaluate the performance of subordinates, because the subordinate approval of budgetary performance evaluation style is seen as an important element of the relationship between budgetary performance evaluation style with the performance of subordinates as reflected in the attitudes and behavior of subordinates that shows job satisfaction. This study aims to examine the relationship style of performance evaluation of the budget based on budget constrained style (BCS) on performance by measuring the job satisfaction of employees within the College of Yogyakarta.Analysis tools used for testing the hypothesis is Structural Equation Modelling (SEM). The analysis showed that: The style of performance evaluation of the budget (GEKA) were statistically significant positive effect on job satisfaction (KK). Job Satisfaction (KK) were statistically significant positive effect on performance (K). While the budgetary performance evaluation style (GEKA) statistically have no effect on performance (K)

scholarly journals Analisis Tingkat Penerimaan Pengguna Terhadap Fitur-Fitur Facebook Untuk E-Commerce

2019 ◽  
Vol 8 (2) ◽  
pp. 1-7
Author(s):  
Nabila Payapo ◽  
Lana Sularto
Keyword(s):  
Behavioral Problems ◽  
Ease Of Use ◽  
Achievement Scores ◽  
Significant Positive Effect ◽  
Perceived Ease Of Use ◽  
The Real ◽  
System Usage ◽  
Average Value ◽  
And Behavior ◽  
Positive Effect

The purpose of this study is to find out and explain Facebook users' responses to e-commerce activities from four sides, namely perceived ease of use, the perceived attitude of use, behavioral problems to use, and the real conditions of using the Facebook system for e-commerce activities in Ambon city. The population in this study were Ambon city residents and 30 people were selected as the study sample. From the results of the analysis obtained the average value of achievement scores for the four sides tested were 83%, 81%, 79%, and 76%, so it can be concluded that the perception of ease of use has a significant positive effect on the attitude of use, then attitudes usage has a significant positive effect on behavior to use, and behavior to use has a significant positive effect on the real conditions of the Facebook system usage.

scholarly journals Olfactory Cues of Restaurant Wait Staff Modulate Patrons’ Dining Experiences and Behavior

Foods ◽  
2019 ◽  
Vol 8 (12) ◽  
pp. 619 ◽  
Author(s):  
Asmita Singh ◽  
Thadeus L. Beekman ◽  
Han-Seok Seo
Keyword(s):  
Chicken Meat ◽  
Interpersonal Behavior ◽  
Olfactory Cues ◽  
Customer Perceptions ◽  
Menu Choice ◽  
Flavor Perception ◽  
Perceptions And Attitudes ◽  
Ambient Scents ◽  
And Behavior ◽  
Ambient Scent

Ambient scents at retail stores have been found to modulate customer perceptions and attitudes toward retail products and stores. Although ambient scent effects have also been observed in restaurant settings, little is known about the scent-related influences of restaurant wait staff on patron perception and behavior. This study aimed to determine whether olfactory cues from restaurant wait staff can affect patrons’ dining experiences and interpersonal behavior with respect to menu choice, flavor perception, overall liking of meal items, meal satisfaction, consumption amount, and tip amount for wait staff. A total of 213 adults with no olfactory impairments were asked to select and consume one of four chicken meat menu items: baked, broiled, fried, and smoked chicken, in a mock restaurant setting, under one of the three most likely scents of wait staff: congruent (smoky barbecue scent), fragrance (perfume scent), and no scent (control) applied to fabric aprons of wait staff. The results showed that menu choice and flavor perception of chicken meat items did not differ in the presence of the three scent conditions. The effects of wait staff scents on overall liking of chicken meat items, meal satisfaction, and tip amount for wait staff were found to differ as a function of patron gender. Female patrons gave higher ratings of overall liking and meal satisfaction under the fragrance scent condition than under the no scent condition, while male patrons showed no effect with respect to overall liking and an opposite result in the meal satisfaction. Female patrons gave larger tips to wait staff under the congruent scent condition than under the no scent condition, while male patrons exhibited no effect. Patrons also were found to consume chicken meat items the least under the congruent scent condition. In conclusion, this study provides new empirical evidence that wait staff scents at restaurants can affect patrons’ dining experiences and interpersonal behavior and that the effects of such scents vary as a function of patron gender.

scholarly journals Faktor Penentu Pemahaman Mahasiswa Akuntansi Era Covid19 (Studi Empiris Mahasiswa Akuntansi di Jawa Timur)

2020 ◽  
Vol 6 (2) ◽  
pp. 71-86
Author(s):  
Ajeng Tita Nawangsari
Keyword(s):  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Accounting Students ◽  
Survey Method ◽  
Significant Positive Effect ◽  
Online Questionnaire ◽  
And Behavior ◽  
Positive Effect

This study aims to provide empirical evidence regarding the factors that affect student’s understanding in accounting during Covid 19 pandemic in East Java. There are there variables tested which are learning from home that represent the attitude and behavior of accounting students, the avalilability of IT and students understanding regarding the accounting knowledge. This study is a quantitative method to empirically tested those factors. Sampling method was carried out using a proportional random sampling technique and data was collected using a survey method through an online questionnaire. The results showed that the learning from home variable and the availability of IT had a significant positive effect on students' accounting understanding.

Estimasi Pengaruh Faktor Internal Bank dan Stabilitas Makroekonomi terhadap Profitabilitas dengan Mediasi Rasio Pembiayaan Bermasalah di PT Bank Muamalat Indonesia

2020 ◽  
Vol 3 (2) ◽  
pp. 93-108
Author(s):  
Annisa Siti Fathonah ◽  
Dadang Hermawan
Keyword(s):  
Secondary Data ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Return On Assets ◽  
Internal Factors ◽  
Macroeconomic Factors ◽  
Operating Income ◽  
Significant Negative Effect ◽  
Negative Effect ◽  
Positive Effect

This study aims to determine and analyze how much influence the bank's internal factors such as Equity, Operational Costs per Operating Income (BOPO), Financing Deposit to Ratio (FDR), Non Performing Financing (NPF) as a mediator and external or macroeconomic factors namely inflation and Gross Domestic Product (GDP) on profitability represented by Return on Assets (ROA) at Bank Muamalat Indonesia for the period 2008-2018. The data used in this research are secondary data obtained from the publication of quarterly financial statements from 2008 to quarter 2 of 2018. The method that used in this research is path analysis with SPSS 20.0 as the analytical tool. The results of the study partially test the hypothesis (t-test), in substructure I shows that the capital variable has a significant negative effect on NPF, BOPO and inflation has a significant positive effect on NPF, FDR and GDP do not significantly influence NPF at Bank Muamalat Indonesia. In substructure II partially, Capital, BOPO, significant negative effect on ROA, FDR and NPF has a significant positive effect on ROA, Inflation and GDP does not significantly influence ROA while simultaneously significantly influencing ROA. Based on the sobel test, capital has a significant effect on ROA through NPF, BOPO has a significant effect on ROA through NPF, FDR has a significant effect on ROA through NPF, Inflation has a significant effect on ROA through NPF, while GDP has no significant effect on ROA through NPF.

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden
Keyword(s):  
Questionnaire Survey ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Consumption Emotions ◽  
The World ◽  
Consumer Values ◽  
Convenience Sampling ◽  
Business Structures ◽  
Consumer Lifestyles ◽  
Positive Effect

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

Effect of Compensation and Work Environment on Employee Performance with Employee Job Satisfaction as an Intervening Variable

2018 ◽  
Vol 9 (03) ◽  
pp. 20553-20562
Author(s):  
Putu Ayu Diah Juliarti ◽  
Anak Agung Putu Agung ◽  
I Nengah Sudja
Keyword(s):  
Job Satisfaction ◽  
Work Environment ◽  
High Performance ◽  
Employee Performance ◽  
Statistical Tests ◽  
Path Coefficient ◽  
Significant Positive Effect ◽  
Organizational Goals ◽  
Record Keeping ◽  
Positive Effect

An employee who has a high performance and better able to support the achievement of the goals and objectives set by the company. Employees can work well if you have a high performance that can produce good work anyway. With the high- performance that employees, is expected to achieve organizational goals. This study examines the effect of compensation and work environment on employee performance with job satisfaction to be intervening variable. Data on compensation, work environment, job satisfaction, and employee performance obtained through observation, record keeping and questioner with respondents. The data obtained are then analyzed using Partial Least Squares (PLS). Statistical tests results showed  (1) the compensation proved significant positive effect on job satisfaction the path coefficient of 0.434 and T-Stats for 4.880, (2) work environment proved to be a significant positive effect on job satisfaction the path coefficient of 0.434 and T-Stats for 4.074, (3) job satisfaction proved to be a significant positive effect on employee performance the path coefficient of 0.264 and T-Stats for 2.458, (4) compensation proved positive and significant effect employee performance the path coefficient of 0.242 and T-Stats for 2.912, (5) work environment proved positive and significant effect employee performance the path coefficient of 0.378 and T-Stats for 3.343. Based on test results obtained statistical results of all variables positive and signicant impact.

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