scholarly journals Measuring the Internal-Market Orientation in the Public Sector

2015 ◽  
Vol 16 (2) ◽  
pp. 179-197 ◽  
Author(s):  
Emerson Wagner Mainardes ◽  
Alexandre Santos dos Cerqueira
Keyword(s):  
Public Sector ◽  
Market Orientation ◽  
Internal Market ◽  
The Public ◽  
Internal Market Orientation

scholarly journals Internal Market Orientation Framework as a Source of Improving Service Quality within the Malaysian Hotel Industry

2014 ◽  
Vol 12 ◽  
pp. 01004 ◽  
Author(s):  
J. Lahap ◽  
N. Mohd Said ◽  
K. H. C. Rose ◽  
N. Sumarjan ◽  
Z. Mohi
Keyword(s):  
Service Quality ◽  
Market Orientation ◽  
Hotel Industry ◽  
Internal Market ◽  
Internal Market Orientation

scholarly journals Internal market orientation as a value creation mechanism

2019 ◽  
Vol 33 (2) ◽  
pp. 233-244 ◽  
Author(s):  
Achilleas Boukis
Keyword(s):  
Market Orientation ◽  
Value Creation ◽  
Internal Market ◽  
Theory And Practice ◽  
Content Type ◽  
Creation Process ◽  
A Value ◽  
Conceptual Paper ◽  
Internal Market Orientation ◽  
Value Creation Process

PurposeThis paper aims to re-examine the nature, aim and scope of internal market orientation (IMO) and introduce it as a value creation mechanism for the firm’s internal market. A service-dominant logic (SDL)-based perspective of the IMO notion is advanced, and the key steps and phases for value creation in the internal market are outlined.Design/methodology/approachThis conceptual paper bridges the IM discourse with the SDL literature, and the latter’s implications for internal marketing theory and practice are discussed.FindingsDrawing on the premises of the SDL, IMO re-surfaces as an interconnected operant resource that can be enacted through performing three sets of activities central in the value creation process for internal stakeholders (i.e. value-identifying, value-generating and value-enhancing activities). These groups of relevant value-enabling activities required for IMO enactment are extensively discussed and their role in the value creation process is scrutinized.Originality/valueThis conceptual paper aspires to provide a managerially relevant understanding of value creation in the firm’s internal market. An SDL-driven understanding of IMO is advanced setting it as a value creation mechanism appealing to a wider range of organizations.

scholarly journals Measuring Internal Market Orientation

2005 ◽  
Vol 7 (3) ◽  
pp. 290-305 ◽  
Author(s):  
Ian N. Lings ◽  
Gordon E. Greenley
Keyword(s):  
Market Orientation ◽  
Internal Market ◽  
Internal Market Orientation

scholarly journals Internal Market Orientation and Market Oriented Behaviours

2010 ◽  
Vol 21 (3) ◽  
Author(s):  
Prof. Ian N Lings ◽  
Prof. Gordon Greenley
Keyword(s):  
Market Orientation ◽  
Internal Market ◽  
Internal Market Orientation

scholarly journals Sytuacja i polityka mieszkaniowa w Polsce - miejsce sektora publicznego w latach 2002–2011

2015 ◽  
pp. 205-227
Author(s):  
Maciej Cesarski
Keyword(s):  
Public Sector ◽  
Market Orientation ◽  
Housing Policy ◽  
Legal Regulations ◽  
Housing Situation ◽  
The Public ◽  
Average Size

The paper presents an analysis and assessment of changes in housing situation in Poland on basis of 2002 and 2011 Censuses. The analysis shows that between 2003–2011 a regression was observed in scale and significance of many elements of the public sector in housing in Poland. The regression corresponds with excessive market orientation of the housing policy in Poland and resulting immediacy and short-sightedness of institutional and legal regulations. Simultaneously, improvement in housing and increase in the average size and density of population of flats in Poland were observed, including in the public sector

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