Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil

2018 ◽  
Vol 15 (2) ◽  
pp. 143-160
Author(s):  
Alexandre dos Santos Cerqueira ◽  
Emerson Wagner Mainardes
Keyword(s):  
Job Satisfaction ◽  
Public Sector ◽  
Market Orientation ◽  
Internal Market ◽  
The Public ◽  
Internal Market Orientation

scholarly journals Measuring the Internal-Market Orientation in the Public Sector

2015 ◽  
Vol 16 (2) ◽  
pp. 179-197 ◽  
Author(s):  
Emerson Wagner Mainardes ◽  
Alexandre Santos dos Cerqueira
Keyword(s):  
Public Sector ◽  
Market Orientation ◽  
Internal Market ◽  
The Public ◽  
Internal Market Orientation

scholarly journals Escalating the Employee Job Satisfaction through Internal Market Orientation: A Childcare Centre Perspective

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Yaty Sulaiman ◽  
Abdul Rahim Othman ◽  
Selvan Perumal ◽  
Zolkafli Hussin
Keyword(s):  
Job Satisfaction ◽  
Market Orientation ◽  
Negative Impact ◽  
Labour Force ◽  
Critical Role ◽  
Internal Market ◽  
Job Turnover ◽  
Employee Job Satisfaction ◽  
Internal Market Orientation ◽  
Childcare Providers

The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services and their critical role in the development of children, childcare providers have faced a high job turnover rate among the employees and difficulty in retaining the employees for a long period. This happen because the employees are not satisfied with their job, which, in turn, contribute to a high job turnover. It is very important for children to have stability of care through satisfied employees at the childcare centres because it is understood that if the employees of childcare centres are dissatisfied, than it could have a negative impact on children under care as well as the childcares’ quality. Thus, if childcare providers want to improve the quality of their childcare centres than the employees’ quality must be nurtured first. To nurture this quality we have to first ensure their work and job satisfaction. One of the many factors that contribute to employee job satisfaction is through internal market orientation. Hence, this study will try to understand the employee job satisfaction through internal market orientation. Finally, the study presents some suggestions for further studies that can be conducted in the future.

Dimensions of Internal Market Orientation Related to Job Satisfaction and Appreciation in Brazilian Healthcare Service

2018 ◽  
Vol 20 (3) ◽  
pp. 291-308 ◽  
Author(s):  
Alexandre dos Santos Cerqueira ◽  
Emerson Wagner Mainardes ◽  
Jaqueline Lopes Baptista de Oliveira
Keyword(s):  
Job Satisfaction ◽  
Market Orientation ◽  
Quantitative Research ◽  
Services Marketing ◽  
Internal Market ◽  
Competitive Advantages ◽  
Business Research ◽  
Job Description ◽  
Internal Market Orientation ◽  
Structured Questionnaire

Evidence suggests that internal market orientation (IMO) assists companies in targeting their human resources (HR) and has been an important preceding concept in creating competitive advantages for the organizations (Gounaris, Journal of Services Marketing, 2008b, 22(1), 68–90). The objective of this research was to investigate which dimensions of IMO are related to the job satisfaction (JS) and appreciation (AP). The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris ( Journal of Business Research, 2006, 59(4), 432–448), and a descriptive quantitative research with 583 participants from a Brazilian healthcare company was conducted. The results of this empirical study found only three sub-dimensions, identification of exchange of value (D1M), job description (D5M) and management concern (D7M), as positively influenced with IMO. The survey indicated that the perception of the employees regarding the IMO is concentrated between 3 and 4 of the Likert scale, representing high levels of IMO in the sample and for JS and AP.

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