scholarly journals The value of empirical generalizations in marketing

2017 ◽  
Vol 46 (1) ◽  
pp. 6-8 ◽  
Author(s):  
Dominique M. Hanssens
Keyword(s):  
Empirical Generalizations

Empirical Generalizations of Demand and Supply Dynamics for Movies

2013 ◽  
Author(s):  
Michel Clement ◽  
Steven Wu ◽  
Marc Fischer
Keyword(s):  
Demand And Supply ◽  
Empirical Generalizations

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

2018 ◽  
Vol 82 (3) ◽  
pp. 1-24 ◽  
Author(s):  
Alexander Edeling ◽  
Alexander Himme
Keyword(s):  
Market Share ◽  
Meta Analysis ◽  
The United States ◽  
Service Firms ◽  
Marketing Metrics ◽  
Business To Consumer ◽  
Western European ◽  
Empirical Generalizations ◽  
The Impact ◽  
European Markets

The impact of market share on financial firm performance is one of the most widely studied relationships in marketing strategy research. However, since the meta-analysis by Szymanski, Bharadwaj, and Varadarajan (1993) , substantial environmental (e.g., digitization) and methodological (e.g., accounting for endogeneity) developments have occurred. The current work presents an updated and extended meta-analysis based on all available 863 elasticities drawn from 89 studies and provides the following new empirical generalizations: (1) The average raw market share–financial performance elasticity is .132, which is substantially lower than the effectiveness of other intermediate marketing metrics. This result challenges a widely used strategy that solely focuses on increasing market share. (2) Elasticities differ significantly between contextual settings. For example, they are lower for business-to-business firms than for business-to-consumer firms, for service firms than for manufacturing firms, and for U.S. markets than for emerging and Western European markets. The authors also observe differences between countries with respect to a general time trend (e.g., lower elasticities in recent times for Western European markets) and recessionary periods (e.g., lower elasticities in the United States, higher elasticities in non-Western economies).

Development of a ‘Consumer Perceived Value Scale’ (SPERVAL Scale) in the Context of Services Industry

2012 ◽  
Vol 3 (1) ◽  
pp. 18-42 ◽  
Author(s):  
Jyoti Sikka Kainth ◽  
Harsh V. Verma
Keyword(s):  
Empirical Research ◽  
Quantitative Research ◽  
Perceived Value ◽  
Research Paper ◽  
Dynamic Variable ◽  
Qualitative And Quantitative ◽  
Dining Services ◽  
Potential Applications ◽  
Services Industry ◽  
Empirical Generalizations

Consumer Perceived Value (CPV) is the value derived from the consumption of a product or service. It is perception based and situational. It is said that ‘Value’ lies in the eyes of the beholder. This appreciation conceives CPV as a dynamic variable. This research paper substantiates the CPV construct by understanding the theoretical underpinnings, followed by constructing a scale based on empirical generalizations in the Fine Dining Services Industry context. The multidimensional SPERVAL (Services Perceived Value) scale so generated as a result of the blend of qualitative and quantitative research helps identify ‘Value Indicators’. The SPREVAL scale targets to analyze the consumer’s perceptions towards various dimensions and drivers of the construct. The SPERVAL scale has a variety of potential applications and can serve as a framework for further empirical research in this inevitable area.

Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research

2013 ◽  
Vol 89 (3) ◽  
pp. 246-262 ◽  
Author(s):  
V. Kumar ◽  
Ilaria Dalla Pozza ◽  
Jaishankar Ganesh
Keyword(s):  
Future Research ◽  
Empirical Generalizations

Professions before Professionalism

2007 ◽  
Vol 48 (1) ◽  
pp. 121-147 ◽  
Author(s):  
David Sciulli
Keyword(s):  
United States ◽  
Nineteenth Century ◽  
Seventeenth Century ◽  
Ancien Regime ◽  
Science And Engineering ◽  
Sociology Of Professions ◽  
Institutional Approach ◽  
French Painting ◽  
Ancien Régime ◽  
Empirical Generalizations

For over seventy years the sociology of professions has revolved around empirical generalizations drawn from four modern exemplars of nineteenth century Britain and United States: law and medicine, science and engineering. We identify qualities constitutive of professionalism in an occupation during the ancien regime, on the Continent, and in a field unrelated to the four just noted: seventeenth century French painting and sculpture. These constitutive qualities point to the significance of a distinctively structural and institutional approach to the sociology of professions.

Empirical Generalizations in the Modeling of Consumer Choice

1995 ◽  
Vol 14 (3_supplement) ◽  
pp. G180-G189 ◽  
Author(s):  
Robert Meyer ◽  
Eric J. Johnson
Keyword(s):  
Consumer Choice ◽  
Empirical Generalizations
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