scholarly journals Research on Effective Communication Strategies of Public Service Advertising in Computer Big Data and Digital Living Space

2020 ◽  
Vol 1574 ◽  
pp. 012045
Author(s):  
Xin Yang
Keyword(s):  
Big Data ◽  
Public Service ◽  
Communication Strategies ◽  
Effective Communication ◽  
Living Space ◽  
Public Service Advertising ◽  
Service Advertising

scholarly journals TEACHING THE VOCATIONAL SUBJECTS IN ENGLISH AT THE UKRAINIAN HIGHER EDUCATION INSTITUTIONS: EDUCATIONAL EXPERIMENT OR TODAY’S CHALLENGE (THE CASE OF DISCIPLINES OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF HUMANITARIAN INSTITUTE OF BORYS GRINCHENKO KYIV UNIVERSITY)

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Public Service ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Information Communication ◽  
Educational Experiment ◽  
Public Service Advertising ◽  
Service Advertising ◽  
Mass Information

The article is devoted to the experience of teaching in English of the profile disciplines “Copywriting in advertising”, “Copywriting in PR”, “Public service advertising”, “Theory of mass information”, “Communication strategies” of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such direction of students’ teaching are represented.

Politics in Public Service Advertising on Television.

1977 ◽  
Vol 92 (3) ◽  
pp. 529
Author(s):  
Doris A. Graber ◽  
David L. Paletz ◽  
Roberta E. Pearson ◽  
Donald L. Willis
Keyword(s):  
Public Service ◽  
Public Service Advertising ◽  
Service Advertising

scholarly journals Semiotic Analysis of a Public Service Advertising I compost food waste

Nirmana ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 90-97
Author(s):  
Muhammad Rudi Kurniawan ◽  
Sahrul N ◽  
Syafwandi Syafwandi
Keyword(s):  
Environmental Economic ◽  
Food Waste ◽  
Public Service ◽  
Social Aspects ◽  
Semiotic Analysis ◽  
Public Service Advertising ◽  
Design Innovation ◽  
Service Advertising ◽  
Insight Into

Most of the current researches on analyzing public service advertisings (PSA) about food waste into compost is concentrated on the interconnection between environmental, economic, and social aspects. This study has considered the semiotic analysis of the selected PSA through Barthes’ The Five Codes theory. Using the semiotic framework, the paper explains the messages of the PSA “I Compost Food Waste” and describes how this advertising provides insight into design innovation. The findings have shown that the PSA combined with the semiotics is capable of raising people’s awareness about food waste into compost.

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