Abstract
This article scrutinizes the relationship between collective nostalgia and populism. Different populist figures utilize nostalgia by referring to their country's ‘good old’ glorious days and exploiting resentment of the elites and establishment. Populists instrumentalize nostalgia in order to create their populist heartland, which is a retrospectively constructed utopia based on an abandoned but undead past. Using two original datasets from Turkey, this study first analyzes whether collective nostalgia characterizes populist attitudes of the electorate. The results illustrate that collective nostalgia has a significantly positive relationship with populist attitudes even after controlling for various independent variables, including religiosity, partisanship, satisfaction with life and Euroscepticism. Secondly, the study tests whether nostalgic messages affect populist attitudes using an online survey experiment. The results indicate that Ottoman nostalgia helps increase populist attitudes. Kemalist nostalgia, however, has a weak direct effect on populist attitudes that disappears after controlling for party preference.
Correction to: Brand love and party preference of young political consumers (voters)
