scholarly journals Correction to: Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam

2021 ◽  
Author(s):  
Minh T. H. Le
Keyword(s):  
Compulsive Buying ◽  
Brand Love ◽  
Mediating Role

scholarly journals Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

2019 ◽  
Vol 96 ◽  
pp. 376-385 ◽  
Author(s):  
Joana César Machado ◽  
Leonor Vacas-de-Carvalho ◽  
Salim L. Azar ◽  
Ana Raquel André ◽  
Barbara Pires dos Santos
Keyword(s):  
Brand Equity ◽  
Brand Love ◽  
Mediating Role ◽  
Brand Engagement

Millennial’s engagement with fashion brands

2019 ◽  
Vol 23 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Nagaraj Samala ◽  
Sapna Singh
Keyword(s):  
Self Concept ◽  
Brand Love ◽  
Content Type ◽  
Mediating Role ◽  
Moderated Mediation Model ◽  
Brand Advocacy ◽  
Marketing Variables ◽  
Concept Theory ◽  
Moderating Role

PurposeMillennials are more fashion conscious, relate themselves to the fashion brands they wear. This concept of brand engagement with self-concept (BESC) studies with other marketing variables yields interesting results. The purpose of this paper is to investigate the role of BESC with brand love and brand advocacy of millennials toward their favorite fashion brands. The study also tests the moderating role of millennials’ involvement and knowledge.Design/methodology/approachData are collected from 621 graduate student millennials of a university. Hayes process macros is used to test the moderated-mediation model.FindingsThe study confirms the complementary mediating role of BESC and enhances the moderating role of involvement and knowledge. Millennials with high involvement and knowledge enhance the positive relationship between brand love, BESC and brand advocacy.Originality/valueThe study contributes to the existing literature of self-concept theory and provides useful insights for fashion marketers about millennials.

scholarly journals Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance. Evidence from Hotel Industry of Pakistan.

2019 ◽  
Vol 6 (1) ◽  
pp. 66
Author(s):  
Kashif Abrar
Keyword(s):  
Sampling Technique ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Brand Performance ◽  
Cross Sectional ◽  
Brand Love ◽  
Mediating Role ◽  
Significant Relationships ◽  
Modelling Analysis

Attracting and retaining customers is considered essential for success of any business entity operating all across the globe. Therefore, customer needs and demands need to be emphasized in order to earn a profitable market share. The present study has focused on the independent role of customerization and customer engagement with the mediating effect of brand performance (brand awareness, brand image and brand satisfaction) on brand love. The study has been conducted in a cross-sectional and causal manner. Data was collected through convenience sampling technique from 230 respondents, out of which 183 questionnaires were fully attempted, with a response rate of 79. 5%. Responses were analyzed through frequency distribution, correlation, simple linear regression and structural equational modelling analysis. The findings of the study have indicated positively significant relationships of customerization and customer engagement with brand performance and brand love.

Antecedents and outcomes of brand love: the mediating role of brand loyalty

2016 ◽  
Vol 24 (8) ◽  
pp. 863-877 ◽  
Author(s):  
Nilay Bıçakcıoğlu ◽  
İlayda İpek ◽  
Gül Bayraktaroğlu
Keyword(s):  
Brand Loyalty ◽  
Brand Love ◽  
Mediating Role

Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude

2018 ◽  
Vol 19 (3) ◽  
pp. 310-327 ◽  
Author(s):  
Saeed Pahlevan Sharif ◽  
Ken Kyid Yeoh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Compulsive Buying ◽  
Content Type ◽  
Mediating Role ◽  
Money Attitude ◽  
Use Of Social Media ◽  
Positive Effect

Purpose This paper aims to investigate the effect of excessive use of social networking sites on online compulsive buying, and whether this effect is mediated by the dimensions of money attitude (i.e. power-prestige, distrust and anxiety) in young Malaysian adults. Design/methodology/approach A correlational cross-sectional, questionnaire-based design was adopted. A total of 1,155 university students completed an online survey. A parallel multiple mediator model was then developed and tested using covariance-based structural equation modeling. Findings Excessive use of social media had a positive effect on money attitude dimensions and online compulsive buying. Also, power-prestige and anxiety dimensions of money attitude mediated the positive effect of excessive use of social networking sites on online compulsive buying. Practical implications Several implications for the parents of young adults, institutions of higher learning as well as banks that provide services to these youths have been suggested. Originality/value Little is known about the effect of excessive use of social media on compulsive online buying and the mechanisms behind it. This study contributes to the literature by testing the mediating role of money attitude in the effect of use of social networking sites on online compulsive buying.

Determinants of compulsive buying behavior among young adults: The mediating role of materialism

2017 ◽  
Vol 61 ◽  
pp. 117-130 ◽  
Author(s):  
Tahir Islam ◽  
Jiuchang Wei ◽  
Zaryab Sheikh ◽  
Zahid Hameed ◽  
Rauf I. Azam
Keyword(s):  
Young Adults ◽  
Compulsive Buying ◽  
Buying Behavior ◽  
Mediating Role
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