The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory

Author(s):  
Ebrahim Forghani ◽  
Reza Sheikh ◽  
Seyed Mohammad Hassan Hosseini ◽  
Shib Sankar Sana
2019 ◽  
Vol 28 (1) ◽  
pp. 1-13
Author(s):  
Kumaraperumal Shanmugapriya ◽  
RajaMani Suja Mani Malar

AbstractDue to its wide range of applications, the impact of multimedia in the real world has shown stupendous growth. Texts, images, audio, and video are the different forms of multimedia which are utilized by humans in various applications such as education and surveillance applications. A wide range of research has been carried out, and here in this paper, we propose an object racking with the aid of rough set theory in combination with the eminent soft computing technique evolutionary programming. Initially, the input video is segregated into frames, then the frames that belong to particular shots are identified through the shot segmentation process, and after that the object to be tracked is identified manually. Subsequently, the shape and texture feature is extracted, and then the rough set theory is applied. This is done to identify the presence of object in the frames. Consequently, genetic algorithm (GA) is utilized for the object monitoring process to mark the object with variant color. As a result, the selected object is tracked in an effective manner.


2020 ◽  
Vol 3 (2) ◽  
pp. 1-21 ◽  
Author(s):  
Haresh Sharma ◽  
◽  
Kriti Kumari ◽  
Samarjit Kar ◽  
◽  
...  

2009 ◽  
Vol 11 (2) ◽  
pp. 139-144
Author(s):  
Feng CAO ◽  
Yunyan DU ◽  
Yong GE ◽  
Deyu LI ◽  
Wei WEN

Author(s):  
S. Arjun Raj ◽  
M. Vigneshwaran

In this article we use the rough set theory to generate the set of decision concepts in order to solve a medical problem.Based on officially published data by International Diabetes Federation (IDF), rough sets have been used to diagnose Diabetes.The lower and upper approximations of decision concepts and their boundary regions have been formulated here.


Sign in / Sign up

Export Citation Format

Share Document