Book Review "Digital and Social Media Marketing: Emerging Applications and Theoretical Development"

2021 ◽  
Author(s):  
Hsuan Hsu
Keyword(s):  
Social Media ◽  
Theoretical Development ◽  
Social Media Marketing

Book review: Tracy L. Tuten and Michael R. Solomon, Social Media Marketing

2018 ◽  
Vol 22 (2) ◽  
pp. 241-242
Author(s):  
Kirti Sharma ◽  
Praval Kumar
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
New Delhi

Tracy L. Tuten and Michael R. Solomon, Social Media Marketing, 2016, 352 pp., New Delhi: SAGE, ₹450 (Paperback). ISBN 978-93-515-0924-0.

Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Social Media Marketing ◽  
Public Attention ◽  
Media Companies ◽  
Social Media Networks ◽  
Internet Users ◽  
Marketing Activities ◽  
The University ◽  
Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

Instrumente im Social Media Marketing

2012 ◽  
Vol 41 (10) ◽  
pp. 512-518
Author(s):  
Bernd W. Wirtz ◽  
Marc Elsäßer
Keyword(s):  
Social Media ◽  
Social Media Marketing

Social Media Marketing: Das Fallbeispiel Adidas

2016 ◽  
Vol 45 (8) ◽  
pp. 453-458
Author(s):  
Bernd W. Wirtz ◽  
Marc Elsäßer
Keyword(s):  
Social Media ◽  
Social Media Marketing

SELF-PRESENTATION PATTERNS AND FASHION CONSUMPTION BEHAVIOR: NEW INSIGHTS FOR SOCIAL MEDIA MARKETING

2019 ◽  
Vol 2019 ◽  
pp. 836-855
Author(s):  
Cavusoglu Lena ◽  
Demirbag-Kaplan Melike ◽  
Cam Ece ◽  
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Self Presentation ◽  
Consumption Behavior

SELF-PRESENTATION PATTERNS AND FASHION CONSUMPTION BEHAVIOR: NEW INSIGHTS FOR SOCIAL MEDIA MARKETING

2019 ◽  
Vol 2019 ◽  
pp. 708-708
Author(s):  
Lena Cavusoglu ◽  
◽  
Melike Demirbag-Kaplan ◽  
Ece Cam
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Self Presentation ◽  
Consumption Behavior

Social Media Marketing as a tool to promote regional investment web portals in the information environment

2020 ◽  
Vol 18 (11) ◽  
pp. 2167-2182
Author(s):  
Ya.Yu. Sokolenko
Keyword(s):  
Social Media ◽  
Development Strategy ◽  
Information Environment ◽  
Social Media Marketing ◽  
Web Portals ◽  
Communication Tool ◽  
Web Portal ◽  
Investment Projects ◽  
Regional Investment ◽  
Internet Portals

Subject. This article focuses on the investment web portal as a necessary communication tool and a way to govern the investment attractiveness of the region. Objectives. The article aims to conduct a comprehensive study of the problem of promoting regional investment web portals in the information environment. Methods. For the study, I used the methods of logical and statistical analyses, induction and deduction, comparison, and generalization. Results. The article describes the advantages of Internet portals of investment projects and the peculiarities of using Social Media Marketing (SMM) within public structures. It highlights the function of social networks in the process of interacting with the audience. Conclusions. Social Media Marketing is an integral tool for engaging with the investment community and one of the most effective ways to promote a regional investment web portal. The presented original methodology can be used by regional investment portals to analyze interaction with the audience and design a development strategy.

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