Social Media Marketing as a tool to promote regional investment web portals in the information environment

Subject. This article focuses on the investment web portal as a necessary communication tool and a way to govern the investment attractiveness of the region. Objectives. The article aims to conduct a comprehensive study of the problem of promoting regional investment web portals in the information environment. Methods. For the study, I used the methods of logical and statistical analyses, induction and deduction, comparison, and generalization. Results. The article describes the advantages of Internet portals of investment projects and the peculiarities of using Social Media Marketing (SMM) within public structures. It highlights the function of social networks in the process of interacting with the audience. Conclusions. Social Media Marketing is an integral tool for engaging with the investment community and one of the most effective ways to promote a regional investment web portal. The presented original methodology can be used by regional investment portals to analyze interaction with the audience and design a development strategy.

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Эффективность системы государственной поддержки региональных инвестиционных проектов на Дальнем Востоке России

Известия Дальневосточного федерального университета Экономика и управление ◽

10.24866/2311-2271/2020-2/38-59 ◽

2020 ◽

pp. 38-59

Author(s):

Артемий Филатов

Keyword(s):

Economic Development ◽

Development Strategy ◽

Support System ◽

Russian Far East ◽

Far East ◽

Investment Policy ◽

Investment Projects ◽

Regional Investment ◽

Socio Economic Development ◽

The Russian Far East

В статье приведено понятие регионального инвестиционного проекта (далее − РИП) как инструмента реализации региональной инвестиционной политики. Проанализирован международной опыт реализации региональной инвестиционной политики. Приведен анализ нормативно-правовой базы, регламентирующей государственную поддержку РИП в Дальневосточном федеральном округе, на основании которого идентифицирована система государственной поддержки. Выявлены противоречия в составе элементов системы. В результате проведенной оценки выявлена недостаточная эффективность функционирования системы. The article describes the concept of a regional investment pro-ject (RIP). Regional investment projects are created in accord-ance with the regional development strategy. They are the in-struments for the regional investment policy implementation in a country of the federal structure. Those projects significantly impact on the socio-economic indicators of the region. The in-ternational experience of the regional investment policy imple-mentation was analyzed. This policy is aimed at reducing spa-tial differentiation. The Russian Far East regions require sup-port for the regional investment projects to ensure the advanced socio-economic development in accordance with the Federal government priorities. The effectiveness of the state support system is important for the RIPs. The structure of this system was identified and analyzed in the article. As a result of the analysis the contradictions in the composition of the system elements were found. At the federal level, there is no unified approach to identifying the ways to achieve the goals of the Russian Far East socio-economic development. Besides, contradictions were defined between the organizations providing the RIP support. The support system effectiveness was estimated quantitatively. The performance of the individual RIPs was assessed at the first stage. The regional investment management efficiency was estimated at the second stage. As a result of the estimation, it was found that the system was not functioning efficiently and that the current configuration of the RIP support system didn’t allow achieving the advanced socio-economic development of the Russian Far East regions.

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Social Media Marketing as a tool for promoting the regional investment portals

Actual Problems of Economics and Law ◽

10.21202/1993-047x.10.2016.2.140-149 ◽

2016 ◽

Vol 10 (2) ◽

Author(s):

Alisa Yu. Fadeyeva ◽

Keyword(s):

Social Media ◽

Social Media Marketing ◽

Regional Investment

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Social media marketing (SMM) jako narzędzie komunikacji przedsiębiorstwaz grupami otoczenia

Turystyka i Rozwój Regionalny ◽

10.22630/tirr.2019.12.22 ◽

2019 ◽

pp. 95-102

Author(s):

Agnieszka Werenowska

Keyword(s):

Social Media ◽

Social Media Marketing ◽

Communication Tool ◽

Business Needs

Social media are a place that allows you to meet your business needs. Companies are constantly looking for new solutions to improve their communikcation with customers. That article presents the possibilities of using social media for communication between the company and its users. Special attention was paid to Facebook as a popular communication tool.

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Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽

10.33481/infomans.v12i2.159 ◽

2018 ◽

Vol 12 (2) ◽

pp. 115-124

Author(s):

Yopi Hidayatul Akbar ◽

Muhammad Agreindra Helmiawan

Keyword(s):

Social Media ◽

Search Engine ◽

Social Media Marketing ◽

Public Attention ◽

Media Companies ◽

Social Media Networks ◽

Internet Users ◽

Marketing Activities ◽

The University ◽

Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

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