The activity coefficients of NaNO3 in Mg(NO3)2, Ca(NO3)2, Sr(NO3)2 and Ba (NO3)2 were determined at constant total ionic strength of 0.1, 0.5, 0.75, 1.0, 1.5, and 2.0 mol kg−1 at 298 K using EMF methods. The experimental activity coefficients were analyzed using four different formalisms, namely, Reilly–Wood–Robinson, Scatchard, Pitzer, and Harned equations, and the interaction parameters were evaluated. Excess Gibbs free energy of mixing and trace activity coefficients were calculated and the results are discussed.