scholarly journals Exploring the roles of physical effort and visual salience within the proximity effect

Appetite ◽  
2020 ◽  
Vol 145 ◽  
pp. 104489
Author(s):  
Daniel Knowles ◽  
Kyle Brown ◽  
Silvio Aldrovandi
2018 ◽  
Author(s):  
Daniel Knowles ◽  
Kyle Brown ◽  
Silvio Aldrovandi

Research into why the proximity effect occurs and understanding of the underpinning mechanisms is relatively scarce. Attempts have been made to explore whether cognitive load and physical effort underpin the effect, but no previous study has experimentally manipulated visual salience to determine its role in the proximity effect. The present study aims to be the first to do so, starting with a pilot study to determine an effective operationalisation of visual salience in a laboratory setting. The selected manipulation will then be used in a laboratory study conducted with 68 individuals in a 2(Distance; 20cm vs 70cm) x 2(Visual Salience; Low vs High) between subjects design. Actual and Likelihood of consumption will be measured and statistically compared between conditions to determine the potential role of Visual Salience within the Proximity Effect.


2019 ◽  
Author(s):  
Daniel Knowles ◽  
Kyle Brown ◽  
Silvio Aldrovandi

A study protocol outlining the procedure and analysis methods is presented to explore incentive salience, visual salience, and visibility, amongst other factors, in relation to chocolate consumption where the distances of the chocolate relative to the consumer is manipulated.


2018 ◽  
Author(s):  
Daniel Knowles ◽  
Kyle Brown ◽  
Silvio Aldrovandi

Obesity prevalence is increasing around the globe, with interventions manipulating the decision environment thought to have a large potential to change behaviour. One such simple yet effective intervention utilises the Proximity Effect, whereby snack consumption is decreased as the physical distance (proximity) between the individual and the snack is increased. Recent studies have suggested that visual salience and physical effort may underpin the effect. The current protocol outlines the first study to experimentally manipulate effort to determine its potential role in the proximity effect. A sample of 90 university students will be randomly allocated to one of four conditions in a 2 (proximity; 20cm vs 70cm) x 2 (effort; unwrapped vs wrapped) between subjects study. Twenty chocolate brownies will be presented at either 20cm or 70cm, with these brownies being either unwrapped or wrapped in a single layer of clear plastic film (high effort). Participants will also complete self-report measures for potential moderating factors including eating behaviour and perceived visual salience.Primary outcomes of the study are likelihood of consumption (whether an individual consumed any of the snack), and the actual amount consumed (kCal) according to experimental conditions. Implications of the results may be implemented in food service areas to decrease consumption of unhealthy foods by increasing the physical effort required to attain such foods.


2013 ◽  
Author(s):  
Kimberly Schweitzer ◽  
Scott Freng ◽  
Sean McCrea

2013 ◽  
Vol 133 (12) ◽  
pp. 954-960 ◽  
Author(s):  
Akihiro Ametani ◽  
Kazuki Kawamura ◽  
Asha Shendge ◽  
Naoto Nagaoka ◽  
Yoshihiro Baba

2014 ◽  
Vol 6 (4) ◽  
Author(s):  
Dominika Wilczynska ◽  
Patrycja Lipinska ◽  
Malgorzata Wolujewicz-Czerlonko

AbstractBackground: The purpose of the following research was to find out the influence of imaginary training based on intention implementation on throw effectiveness of young basketball players, both male and female in stressogenic situations. Individual differences (action vs state orientation) between players were also measured in this research.Material/Methods: 76 players (32 females and 44 males) in the cadet category (15-16 years old) from basketball clubs of Gdansk, Gdynia and Sopot took part in this research. In the first stage all players did a throw efficiency test ERPE 05 under two conditions, and their heart rate was measured. Then players were randomly assigned to one of two groups. The first one did imaginary training based on the influence of intention implementation for 10 days, while the other did not. After 10 days ERPE 05 test under two conditions was run again.Results: Test results showed that intention implementation does not influence effectiveness improvement in stressogenic conditions as far as state-oriented players are concerned, but it does lower the physiological cost of physical effort in form of a decreased heart rate.Conclusions: This research proves that visualization training based on implementation instructions does influence young players’ physiology and significantly lowers their heart rate under stressogenic conditions. However useful, visualization techniques used in this research still need other tests and should be applied for a longer period of time to acutely show how they affect young players’ mental preparation


2019 ◽  
Author(s):  
Alexandra M Rodman ◽  
Katherine Powers ◽  
Catherine Insel ◽  
Erik K Kastman ◽  
Katherine Kabotyanski ◽  
...  

Adults titrate the degree of physical effort they are willing to expend according to the magnitude of reward they expect to obtain, a process guided by incentive motivation. However, it remains unclear whether adolescents, who are undergoing normative developmental changes in cognitive and reward processing, translate incentive motivation into action in a way that is similarly tuned to reward value and economical in effort utilization. The present study adapted a classic physical effort paradigm to quantify age-related changes in motivation-based and strategic markers of effort exertion for monetary rewards from adolescence to early adulthood. One hundred and three participants aged 12-23 years completed a task that involved exerting low or high amounts of physical effort, in the form of a hand grip, to earn low or high amounts of money. Adolescents and young adults exhibited highly similar incentive-modulated effort for reward according to measures of peak grip force and speed, suggesting that motivation for monetary reward is consistent across age. However, young adults expended energy more economically and strategically: whereas adolescents were prone to exert excess physical effort beyond what was required to earn reward, young adults were more likely to strategically prepare before each grip phase and conserve energy by opting out of low reward trials. This work extends theoretical models of development of incentive-driven behavior by demonstrating that layered on similarity in motivational value for monetary reward, there are important differences in the way behavior is flexibly adjusted in the presence of reward from adolescence to young adulthood.


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