Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory

2013 ◽  
Vol 29 (1) ◽  
pp. 264-275 ◽  
Author(s):  
Chia-Ying Li
Keyword(s):  
Information System ◽  
Social Influence ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Social Influence Theory ◽  
Likelihood Model ◽  
System Acceptance

Dissuasion: the Elaboration Likelihood Model and young children

2016 ◽  
Vol 17 (3) ◽  
pp. 210-225 ◽  
Author(s):  
Anna R. McAlister ◽  
Danielle Bargh
Keyword(s):  
Visual Cues ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Breakfast Cereal ◽  
Content Type ◽  
Level Of Involvement ◽  
Persuasive Communications ◽  
Likelihood Model ◽  
Central Route

Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for high-involvement decisions and the peripheral route is used in low involvement situations. The ELM has received extensive support when tested with adults; however, its ability to explain young children’s responses to persuasive communications has not been fully tested. Hence, the purpose of this research is to assess whether the standard tenets of the ELM apply to children’s processing of persuasive messages. Design/methodology/approach This study involved 84 preschool children, ages three to six. It used a 2 (involvement) × 2 (argument strength) × 2 (source attractiveness) design to test children’s responsiveness to advertisements for a novel breakfast cereal. Findings The findings suggest that children are naturally inclined to be persuaded by advertising messages, regardless of their level of involvement. It is the weak arguments and weak peripheral cues that dissuade children who are highly involved with a message. Originality/value This research makes an original contribution to the existing literature by testing the extent to which the ELM applies to children’s processing of persuasive advertisements. The finding that weak peripherals dissuade children from believing an ad’s message has strong implications for advertising practitioners.

scholarly journals Penerimaan Pesan Persuasif dari Perspektif Elaboration Likelihood Model : Iklan Layanan Masyarakat Himbauan Berhenti Merokok

2021 ◽  
Vol 5 (2) ◽  
pp. 9-23
Author(s):  
Chairun Nisa Dwi Putri ◽  
Alvin Gus Abdurrahman Wahid ◽  
Irwansyah Irwansyah
Keyword(s):  
Elaboration Likelihood Model ◽  
Smoking Prevention ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Persuasive Message ◽  
Postgraduate Students ◽  
Likelihood Model ◽  
The Right ◽  
The University ◽  
Depth Interviews

The number of smokers among Indonesian teenagers continues to increase every year. Public service advertisements (PSA) for smoking prevention must be delivered with the right approach to be accepted in the minds of the audience. This study aims to expand on previous research on smoking prevention PSAs by testing the concept of the Elaboration Likelihood Model theory. The research method applied is exploratory qualitative which is complemented by the results of in-depth interviews with 4 participants of postgraduate students of communication science at the University of Indonesia. The results of this study indicate that attitudes towards issues and personal relevance are the factors that most influence the acceptance of persuasive messages on PSAs that prohibit smoking #SuaraTanpaRokok. Repetition can be used to increase the effectiveness of a given persuasive message.

Blowing the Whistle: Individual Persuasion under Perceived Threat of Retaliation

2017 ◽  
Vol 29 (2) ◽  
pp. 97-111 ◽  
Author(s):  
Randall F. Young
Keyword(s):  
Experimental Study ◽  
Attitude Change ◽  
Elaboration Likelihood Model ◽  
Perceived Threat ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Likelihood Model ◽  
Employee Attitude ◽  
High Threat

ABSTRACT The effectiveness of the whistleblower as a control against misconduct and fraud is dependent on the willingness of the employee to report wrongdoings to the appropriate party. However, there is concern that a perceived threat of retaliation negatively affects one's attitude toward whistleblowing. The objective of this study is to examine whether the employee, even under threat of retaliation, can be persuaded to change his or her attitude toward blowing the whistle. The Elaboration Likelihood Model is used as the theoretical lens to investigate whether attitude change toward whistleblowing can occur and how perceived threat of retaliation impacts the persuasion process. This experimental study provides evidence that persuasive messages can change employee attitude toward whistleblowing but this change is most pronounced when persuasive messages are presented to employees who perceive a high threat of retaliation and are familiar with misconduct within the organization.

scholarly journals Analisis Pesan Persuasif Kelompok Cyberprotest di Twitter

2020 ◽  
Vol 4 (1) ◽  
pp. 182
Author(s):  
Vinisa Nurul Aisyah
Keyword(s):  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Analysis Method ◽  
Persuasive Messages ◽  
Content Analysis Method ◽  
Communication Space ◽  
Likelihood Model ◽  
Type Interaction ◽  
Argument Type

This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and messages format. This study used elaboration likelihood model and quantitative content analysis method. The result of the study indicated that Twitter could be used as a persuasive communication space for protest groups. Central and peripheral route were facilitated by the features provided by Twitter.

scholarly journals Social influence and external feedback control in humans

2021 ◽  
Author(s):  
Martin Weiß ◽  
Mario Gollwitzer ◽  
Johannes Hewig
Keyword(s):  
Social Influence ◽  
Feedback Loop ◽  
Social Influences ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Selection Mechanism ◽  
Goal State ◽  
Likelihood Model ◽  
State Reference ◽  
Central Route

This article aimed to describe social influence by elucidating the cognitive, affective, and motivational processes present when an individual is confronted with an influence attempt. We hypothesized that these processes are part of a feedback loop system in an individual, which entails a situation (input), a goal state (reference), a comparator, a selection mechanism, a feedback predictor, and an action (output). Each element can become the target of social influence. We aimed to classify/explain different social influences by how these elements are targeted. Trying to persuade another person with strong arguments (i.e., the “central route,” according to the Elaboration Likelihood Model) denotes targeting the goal state of the affected individual; coercion targets the selection mechanism; and violence targets action. Summarizing, the present framework aims to categorize, order, and explain phenomena in social influence research using a feedback loop framework focusing on the influenced individual.

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