Digital literacy communication model of ‘tular nalar’ curriculum during COVID-19

There are many hoaxes related to COVID-19 as shown in a pre-survey at the Citizens Association (RW) 69 Mitra Griya Asri (MGA Housing) Yogyakarta Family Welfare Empowerment (PKK) members, causing members of the WhatsApp group to feel uncomfortable and anxious. The purpose of this study was to evaluate three main aspects in the digital literacy communication model of Tular Nalar curriculum in RW 69 Mitra Griya Asri PKK members. This study used a qualitative evaluation research method with the following steps: 1) determining program objectives, 2) classifying objectives, 3) defining structured questions, 4) collecting data through simulation and interviews, and 5) documentation. Based on the results, RW 69 Mitra Griya Asri PKK members have understood digital literacy in the aspects of Tahu (Know), being Tanggap (responsive), and being Tangguh (resilient) in using digital media. Participants had eight (8) Tular Nalar digital literacy competencies, namely accessing information, managing information, designing messages, processing information, sharing messages, building self-resilience, protecting personal data, and collaboration. This study contributed to the form of Tular Reason curriculum evaluation as a new regulation in the socialization of digital literacy. This study also provides theoretical implications in the form of applying Gilster's Digital Literacy Theory by adding critical thinking specs, namely Tahu, being Tanggap, and being Tangguh in digital literacy

Social media supports tourism development in the COVID-19 normal era in Bandung

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

E-WoM di mom travel blog: keterikatan, pengaruh informasi, dan kekuatan informasi visual

The Social Networking System (SNS) is used to share messages through electronic WoM (e-WoM) through blogs. Related to someone in e-WoM has a social construction motivation that involves tie strength and informational influence. This article analyzes how attachment, informational influence, the power of visual information in e-WoM user engagement on mom travel blogs can determine travel preferences and decisions for families. In addition to conducting a literature ulasan, this article also analyzes Mom Travel Blogs in Indonesia, namely jalanjalankenai.com and momtraveler.com. These blogs found that the social relationship between the reader and the blogger is an attachment that motivates involvement in e-WoM on the blog. These blogs also provide informational influence and present the power of visual information to convince readers of travel preferences.

Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.

Schooling from home: millennial moms family communication and media uses in COVID-19

This study aimed to determine family communication based on satisfaction with the uses of new media technology by millennial mothers and teachers in children studying from home during the Covid-19 pandemic. This research was conducted qualitatively through online interviews at the beginning of school from home during pandemic Covid-19. It was conducted from May until June 2020 with 30 millennial mothers born in the 1980s to 1999 in Indonesia. Millennial mothers experienced positive feelings (confidence, satisfaction, happiness) and negative feelings (burden, shock, frustration, stress, and depression). The child experienced positive feelings (happiness, satisfaction, enjoyment) and negative feelings (missing school, tiredness, stress, and sadness). The study results show that negative feelings are determined by negative thoughts caused by mothers’ communication when accompanying their children studying online. Therefore, mothers need to improve how they communicate with their children in school and at home to deal with negative emotions.

Social media communication: content analysis of Indonesian parliament instagram account

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Selecting relationship and uploads: mediatisation studies on Indonesian migrant worker’s media engagement

Indonesian migrant workers use social media for various needs. Workers’ engagement on social media is usually related to their hometown and socio-culture abroad. This study draws on Couldry and Hepp’s idea of ​​mediatisation to examine the interrelation of communication practices and media use to socio-cultural dynamics. The author argues that media engagement is related to socio-cultural context, especially workers’ socio-cultural group. Applying virtual ethnography, the author analysed media types, actor constellations, communication themes, and practices. The findings show that workers select relationships, posts, and types of social media, and their social media engagement is strongly related to their hometown socio-culture. Workers use Facebook to present hardworking, collectively, and homely self-images, WhatsApp to connect to intimate relationships or close family, while young workers choose, and Instagram to construct a modern, successful, and expressive self-image. Additionally, workers join local group accounts to update news and maintain a sense of belonging to the hometown.

Brand image’s impression on impulsive buying of healthcare products

The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.

Influence of attitude on online impulse buying: perspective on marketing communication

The purpose of this study is to investigate the impact of government policy, marketing communication, and website quality on online impulse purchases. The effect of attitude mediation on government policy relations, marketing communications, and the quality of website and online impulse buying is also analysed in this research. This research is survey research with a sample of respondents as many as 250 active students in West Java. Data analysis in this research is path analysis using PLS-SEM. The findings of this study show that government legislation, marketing messaging, and website quality all have a direct impact on online impulse purchase. The attitude examined in this study is unable to counteract the impact of government legislation and commercial communications on online impulse purchases. However, attitude can mitigate the impact of website quality on online impulse purchases.

The effectiveness of hybrid learning as instructional media amid the COVID-19 pandemic

The COVID-19 pandemic has struck the world, prompting the enforcement of stay-at-home policies to halt the spread of COVID-19. Indonesia is not exempted from this situation. The COVID-19 pandemic has necessitated social distance due to social distancing, quarantine, and isolation to minimise the spread of the virus. During the COVID-19 pandemic, an online learning system was used. The ideal learning methods in the new normal era are blended learning and hybrid learning methods. Online learning demands the attention of the communicant so that the message conveyed by the communicator can run effectively. If hybrid learning as an instructional medium can be appropriately utilised, the learning objectives can be achieved. However, in previous studies, the blended learning method still needs to be evaluated so that its application can run well and as expected. Because communication transactions that can overcome various frames of reference or clarify difficulties to transfer understanding in a timely manner are considered rich, the media richness theory is applied in this study. This study aims to know how effective hybrid learning is in Southeast Sulawesi during the COVID-19 pandemic. The method used in this research is phenomenology by involving junior high school teachers in Southeast Sulawesi. Based on this study’s data analysis findings, the Effectiveness of the hybrid learning model in Southeast Sulawesi during the COVID-19 outbreak is decided by students’ and parents’ desire to monitor their children.