scholarly journals Analisis Pesan Persuasif Kelompok Cyberprotest di Twitter

2020 ◽  
Vol 4 (1) ◽  
pp. 182
Author(s):  
Vinisa Nurul Aisyah
Keyword(s):  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Analysis Method ◽  
Persuasive Messages ◽  
Content Analysis Method ◽  
Communication Space ◽  
Likelihood Model ◽  
Type Interaction ◽  
Argument Type

This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and messages format. This study used elaboration likelihood model and quantitative content analysis method. The result of the study indicated that Twitter could be used as a persuasive communication space for protest groups. Central and peripheral route were facilitated by the features provided by Twitter.

Persuasive Communication from a Military Force to Local Civilians

2016 ◽  
Vol 8 (2) ◽  
pp. 21-34 ◽  
Author(s):  
Jean-Yves Bergier ◽  
Colette Faucher
Keyword(s):  
Elaboration Likelihood Model ◽  
Dual Process ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Message Processing ◽  
Military Force ◽  
Asymmetric Conflicts ◽  
Likelihood Model ◽  
Specific Factors ◽  
Psychological Operations

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

Dissuasion: the Elaboration Likelihood Model and young children

2016 ◽  
Vol 17 (3) ◽  
pp. 210-225 ◽  
Author(s):  
Anna R. McAlister ◽  
Danielle Bargh
Keyword(s):  
Visual Cues ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Breakfast Cereal ◽  
Content Type ◽  
Level Of Involvement ◽  
Persuasive Communications ◽  
Likelihood Model ◽  
Central Route

Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for high-involvement decisions and the peripheral route is used in low involvement situations. The ELM has received extensive support when tested with adults; however, its ability to explain young children’s responses to persuasive communications has not been fully tested. Hence, the purpose of this research is to assess whether the standard tenets of the ELM apply to children’s processing of persuasive messages. Design/methodology/approach This study involved 84 preschool children, ages three to six. It used a 2 (involvement) × 2 (argument strength) × 2 (source attractiveness) design to test children’s responsiveness to advertisements for a novel breakfast cereal. Findings The findings suggest that children are naturally inclined to be persuaded by advertising messages, regardless of their level of involvement. It is the weak arguments and weak peripheral cues that dissuade children who are highly involved with a message. Originality/value This research makes an original contribution to the existing literature by testing the extent to which the ELM applies to children’s processing of persuasive advertisements. The finding that weak peripherals dissuade children from believing an ad’s message has strong implications for advertising practitioners.

scholarly journals Penerimaan Pesan Persuasif dari Perspektif Elaboration Likelihood Model : Iklan Layanan Masyarakat Himbauan Berhenti Merokok

2021 ◽  
Vol 5 (2) ◽  
pp. 9-23
Author(s):  
Chairun Nisa Dwi Putri ◽  
Alvin Gus Abdurrahman Wahid ◽  
Irwansyah Irwansyah
Keyword(s):  
Elaboration Likelihood Model ◽  
Smoking Prevention ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Persuasive Message ◽  
Postgraduate Students ◽  
Likelihood Model ◽  
The Right ◽  
The University ◽  
Depth Interviews

The number of smokers among Indonesian teenagers continues to increase every year. Public service advertisements (PSA) for smoking prevention must be delivered with the right approach to be accepted in the minds of the audience. This study aims to expand on previous research on smoking prevention PSAs by testing the concept of the Elaboration Likelihood Model theory. The research method applied is exploratory qualitative which is complemented by the results of in-depth interviews with 4 participants of postgraduate students of communication science at the University of Indonesia. The results of this study indicate that attitudes towards issues and personal relevance are the factors that most influence the acceptance of persuasive messages on PSAs that prohibit smoking #SuaraTanpaRokok. Repetition can be used to increase the effectiveness of a given persuasive message.

scholarly journals Pengaruh Komunikasi Persuasif Melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi Pada Followers Lilybelleclothing di Aplikasi Shopee)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 382
Author(s):  
Ellyvia Jesslyn Surianto ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Social Sciences ◽  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Coefficient Of Determination ◽  
Elaboration Likelihood ◽  
Purchasing Decisions ◽  
Test Technique ◽  
Purposive Sampling ◽  
The Social ◽  
Likelihood Model

Lilybelleclothing is a fashion online shop especially for women that has been around for a long time since 2015 with a total of 109.8 thousand Shopee followers. Lilybelleclothing has succeeded in getting a turnover of up to 100 million per month by utilizing current developments, namely through Shopee Live. This study aims to determine the effect of persuasive communication through the Shopee Live feature on purchasing decisions (a study on the Followers Online Shop Lilybelleclothing in the Shopee application with two research variables, persuasive communication and purchase decisions and using the Elaboration Likelihood Model. Data processing and analysis techniques in this study used normality test technique, t test, analysis of the coefficient of determination, and simple linear regression test using SPSS application (Statistical Package for the Social Sciences) for Windows 2. The research was conducted by distributing questionnaires to 100 samples of Lilybelleclothing's followers through a purposive sampling method. The results showed that the dimensions of communicator credibility (variable x) were the most influencing and the dimension of purchase time (variable y) was the most influenced in this study. So based on the correlation coefficient test, it was found that the figure was 59.8%. influence of persuasive communication on the purchasing decisions of Shopee Lilybelleclothing followers.Lilybelleclothing merupakan online shop fashion khususnya untuk wanita yang telah lama berdiri sejak tahun 2015 dengan jumlah pengikut Shopee sebesar 109,8 ribu. Lilybelleclothing berhasil memperoleh omset mencapai 100 juta perbulan dengan memanfaatkan perkembangan zaman saat ini yaitu melalui Shopee Live. Penelitian ini bertujuan untuk mengetahui Pengaruh Komunikasi Persuasif melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi pada Followers Online ShopLilybelleclothing di Aplikasi Shopee dengan dua variabel penelitian komunikasi persuasif dan keputusan pembelian serta menggunakan Elaboration Likelihood Model. Teknik pengolahan dan analisis data dalam penelitian ini menggunakan uji normalitas, uji t, uji koefisien korelasi, dan uji regresi linear sederhana  dengan aplikasi SPSS (Statistical Package for the Social Sciences) for windows 2 . Penelitian dilakukan dengan menyebarkan kuesioner kepada 100 sampel followers Lilybelleclothing melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa dimensi kredibilitas komunikator (variabel x) paling mempengaruhi dan dimensi waktu pembelian (variabel y) paling dipengaruhi pada penelitian ini. Maka berdasarkan uji koefisien korelasi ditemukan angka sebesar 59,8% pengaruh komunikasi persuasif terhadap keputusan pembelian followers Shopee Lilybelleclothing.

Blowing the Whistle: Individual Persuasion under Perceived Threat of Retaliation

2017 ◽  
Vol 29 (2) ◽  
pp. 97-111 ◽  
Author(s):  
Randall F. Young
Keyword(s):  
Experimental Study ◽  
Attitude Change ◽  
Elaboration Likelihood Model ◽  
Perceived Threat ◽  
Elaboration Likelihood ◽  
Persuasive Messages ◽  
Likelihood Model ◽  
Employee Attitude ◽  
High Threat

ABSTRACT The effectiveness of the whistleblower as a control against misconduct and fraud is dependent on the willingness of the employee to report wrongdoings to the appropriate party. However, there is concern that a perceived threat of retaliation negatively affects one's attitude toward whistleblowing. The objective of this study is to examine whether the employee, even under threat of retaliation, can be persuaded to change his or her attitude toward blowing the whistle. The Elaboration Likelihood Model is used as the theoretical lens to investigate whether attitude change toward whistleblowing can occur and how perceived threat of retaliation impacts the persuasion process. This experimental study provides evidence that persuasive messages can change employee attitude toward whistleblowing but this change is most pronounced when persuasive messages are presented to employees who perceive a high threat of retaliation and are familiar with misconduct within the organization.

The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes

2019 ◽  
Vol 52 (8) ◽  
pp. 830-860 ◽  
Author(s):  
Sara Manca ◽  
Gianmarco Altoè ◽  
P. Wesley Schultz ◽  
Ferdinando Fornara
Keyword(s):  
Implicit Attitudes ◽  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Sustainable Transport ◽  
Sustainable Mobility ◽  
Measured Variable ◽  
Argument Quality ◽  
Source Expertise ◽  
Likelihood Model

Persuasive communication campaigns are often used to promote proenvironmental actions, even though their effectiveness has been mixed. Previous research has tested cognitive-based models in explaining proenvironmental choice, but few studies have examined the potential impact of emotional dimensions. This experimental study tests the persuasive effect of argument quality, source expertise, and emotions on the implicit attitudes toward sustainable travel choices. This was a 2 × 2 × 2 between-subjects research design with an additional measured variable of involvement with the topic of sustainable transport. A video including the experimental manipulations was presented, followed by the Implicit Association Test (IAT). Consistent with the Elaboration Likelihood Model (ELM), in the case of high involvement, implicit attitudes were more positive in the condition of high-quality arguments, while in case of low involvement, implicit attitudes were more positive in the condition of high source expertise. In addition, the main effect of anticipated negative emotions was significant.

Persuasive Communication From a Military Force to Local Civilians

2018 ◽  
pp. 222-236
Author(s):  
Jean-Yves Bergier ◽  
Colette Faucher
Keyword(s):  
Elaboration Likelihood Model ◽  
Dual Process ◽  
Persuasive Communication ◽  
Elaboration Likelihood ◽  
Message Processing ◽  
Military Force ◽  
Asymmetric Conflicts ◽  
Likelihood Model ◽  
Specific Factors ◽  
Psychological Operations

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to military context and actions and more specifically psychological operations in asymmetric conflicts allows developing a model taking into account many message characteristics as well as specific factors such as local culture of the audience. It focuses on measuring capacity and motivation of the agents to determine the effect of message sending on attitudes through a detailed cognitive treatment.

scholarly journals ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER

2017 ◽  
Vol 3 (3) ◽  
pp. 588
Author(s):  
Tuti Widiastuti Widiastuti
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Analysis Method ◽  
Likelihood Model ◽  
Twitter Account ◽  
Study Population ◽  
The Media ◽  
Personal Branding ◽  
Real Action ◽  
Made In

This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.

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