The impact of atmospheric cues on consumers’ approach and avoidance behavioral intentions in social commerce websites

2020 ◽  
Vol 108 ◽  
pp. 105729 ◽  
Author(s):  
Jian Tang ◽  
Ping Zhang
Keyword(s):  
Behavioral Intentions ◽  
Social Commerce ◽  
Approach And Avoidance ◽  
The Impact ◽  
Atmospheric Cues

The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce

2021 ◽  
pp. 1061-1072
Author(s):  
Alaa M. Momani ◽  
Wael M. Yafooz ◽  
Mamoun M. Jamous
Keyword(s):  
Social Media ◽  
Electronic Commerce ◽  
Behavioral Intentions ◽  
Online Shopping ◽  
Research Model ◽  
Social Commerce ◽  
Affecting Factors ◽  
Social Technologies ◽  
Key Factor ◽  
The Impact

Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the affecting factors on its acceptance. This article verifies the influence of the enjoyment factor on the adoption of social commerce through applying a questionnaire sample allocated to 282 Jordanian social media users from those who are interested in online shopping. The research model is developed to validate the impact of enjoyment, in addition to some other factors, on the behavioral intentions to adopt and use social commerce. The results show that the enjoyment is a key factor on accepting social commerce. The research model indicates that it is viable and has a good power in explaining the variance in the behavioral intentions to adopt and use social commerce.

The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce

2018 ◽  
Vol 14 (2) ◽  
pp. 76-86 ◽  
Author(s):  
Alaa M. Momani ◽  
Wael M. Yafooz ◽  
Mamoun M. Jamous
Keyword(s):  
Social Media ◽  
Electronic Commerce ◽  
Behavioral Intentions ◽  
Online Shopping ◽  
Research Model ◽  
Social Commerce ◽  
Affecting Factors ◽  
Social Technologies ◽  
Key Factor ◽  
The Impact

Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the affecting factors on its acceptance. This article verifies the influence of the enjoyment factor on the adoption of social commerce through applying a questionnaire sample allocated to 282 Jordanian social media users from those who are interested in online shopping. The research model is developed to validate the impact of enjoyment, in addition to some other factors, on the behavioral intentions to adopt and use social commerce. The results show that the enjoyment is a key factor on accepting social commerce. The research model indicates that it is viable and has a good power in explaining the variance in the behavioral intentions to adopt and use social commerce.

Using the Health Belief Model to Explore the Impact of Environmental Empathy on Behavioral Intentions to Protect Ocean Health

2020 ◽  
pp. 001391652093263
Author(s):  
Sojung Claire Kim ◽  
Sandra L. Cooke
Keyword(s):  
Health Belief Model ◽  
Behavioral Intentions ◽  
Health Belief ◽  
Positive Behaviors ◽  
Mediating Mechanisms ◽  
Emotional Aspects ◽  
The Media ◽  
Belief Model ◽  
The Impact ◽  
The Health Belief Model

We examine psychological mediating mechanisms to promote ocean health among the U.S. public. Ocean acidification (OA) was chosen as the focus, as experts consider it as important as climate change with the same cause of humanity’s excessive carbon dioxide (CO2) emissions, but it is lesser known. Empathy is a multi-dimensional concept that includes cognitive and emotional aspects. Previous literature argues that environmental empathy can facilitate positive behaviors. We tested the hypothesis that empathy affects beliefs and behavioral intentions regarding ocean health using the Health Belief Model. We found that higher empathy toward ocean health led to higher perceived susceptibility and severity from OA, greater perceived benefits of CO2 emissions reduction, greater perceived barriers, and keener attention to the media. Beliefs and media attention positively influenced behavioral intentions (e.g., willingness to buy a fuel efficient car). Theoretical and practical implications regarding audience targeting and intervention design are discussed.

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

2015 ◽  
Vol 29 (3) ◽  
pp. 318-333 ◽  
Author(s):  
Masayuki Yoshida ◽  
Bob Heere ◽  
Brian Gordon
Keyword(s):  
Behavioral Intentions ◽  
Consumer Satisfaction ◽  
Team Identification ◽  
Half Time ◽  
Community Attachment ◽  
Behavioral Loyalty ◽  
Sport Team ◽  
Professional Soccer ◽  
Actual Attendance ◽  
The Impact

A consumer’s loyalty to a specific sport team is longitudinal in nature. This longitudinal study examines the effects of consumers’ attitudinal constructs (team identification, associated attachment points, consumer satisfaction, and behavioral intentions) on behavioral loyalty in the context of a professional soccer event. To test the proposed relationships, the authors assess the impact of consumers’ self-reported measures (Time 1) on actual attendance frequency in the first half (Time 2) and the second half (Time 3) of the season. The results indicate that fan community attachment is the only construct that can predict attendance frequency over a longer period of time while team identification, satisfaction and behavioral intentions are not significant predictors of attendance frequency throughout the season. The theoretical model and results reinforce the importance of fan community attachment toward longitudinal attendance frequency and add new insights into the predictive validity of some of the attitudinal marketing measures in the field of sport management.

Darbdavio prekės ženklo vertės poveikis vartotojų suvoktai paslaugos prekės ženklo vertei ir elgsenos ketinimams

2021 ◽  
Author(s):  
◽  
Indrė Ščiukauskė
Keyword(s):  
Brand Equity ◽  
Behavioral Intentions ◽  
Service Brand ◽  
Employer Brand ◽  
The Impact

The impact of the employer brand equity on the consumers perceived service brand equity and behavioral intentions

scholarly journals Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Behavioral Intentions ◽  
Social Issues ◽  
Healthy Lifestyle ◽  
Fear Appeal ◽  
Negative Consequences ◽  
Youth Smoking ◽  
Lifestyle Habits ◽  
Content Type ◽  
Different Types ◽  
The Impact

PurposeThis study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the advertisements, on their beliefs about smoking and on their behavioral intentions to smoke.Design/methodology/approachThis paper presents the findings of a qualitative research study conducted in Italy with children aged from 8 to 11 years.FindingsThe results indicated that the humor appeal is a useful method for conveying a social theme in a pleasant way and creating a likable character that becomes an example for children to imitate; however, it is necessary to employ the fear appeal to make children reflect carefully about the negative consequences of smoking.Research limitations/implicationsThis study examined only children's behavioral intentions derived from anti-smoking advertisements, but future research should also examine their real behaviors after a period following repeated viewing of public service announcements about smoking prevention or other social issues.Practical implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Social implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Originality/valueFew studies have examined the impact of social advertisements on children, and particularly little is known about the effectiveness of fear appeals on this group.

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