Generation-Y shopping: the impact of network externalities and trust on adoption of social commerce

2015 ◽  
Vol 12 (2) ◽  
pp. 117 ◽  
Author(s):  
Pei Lee Teh ◽  
Pervaiz K. Ahmed ◽  
Giri Kumar Tayi
Keyword(s):  
Generation Y ◽  
Network Externalities ◽  
Social Commerce ◽  
The Impact

The impact of ‘Generation Y’ occupational therapy students on practice education

2011 ◽  
Vol 59 (2) ◽  
pp. 156-163 ◽  
Author(s):  
Caroline Hills ◽  
Susan Ryan ◽  
Derek R. Smith ◽  
Helen Warren-Forward
Keyword(s):  
Occupational Therapy ◽  
Generation Y ◽  
Occupational Therapy Students ◽  
The Impact ◽  
Practice Education

The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kusworo Anindito ◽  
Yonathan Dri Handarkho
Keyword(s):  
Personality Trait ◽  
Social Experience ◽  
Social Commerce ◽  
Behavior Control ◽  
Personal Traits ◽  
Content Type ◽  
Intention To Purchase ◽  
Perceived Behavior Control ◽  
The Impact ◽  
Perceived Behavior

Purpose This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC) platforms. Furthermore, latent state-trait, personal traits and social impact were used to determine the factors influencing this impulsive behavior. Design/methodology/approach This is a theoretical research model with data obtained from 658 Indonesian youngsters between the ages of 18 and 24. The data were prepared using exploratory and confirmatory factors with the structural equation modeling (SEM) approach used to analyze the direct, indirect and moderating effects. Findings The result showed that hedonic motivation is the most influential personality trait construct that directly determines youngsters’ purchasing intention, followed by perceived behavior control. Furthermore, their constructs from social experience, namely, subjective norms and peer communication, significantly have an indirect effect on the dependent variable through mediator hedonic motivation and perceived behavior control. Originality/value Preliminary studies neglected the social interaction process used by youngsters’ in the impulsive purchase of the SC context. Therefore, this research postulated the associated factors by involving their interplay between personal traits and social experience.

The Influence of Social Networks on the Choice of a University Brand by Generation Y

2021 ◽  
Vol 4 (62) ◽  
pp. 5-22
Author(s):  
Nargiza Aliyeva ◽  
Gaukhar Mukhamediyeva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Brand Equity ◽  
Generation Y ◽  
Word Of Mouth ◽  
Social Space ◽  
Electronic Word Of Mouth ◽  
The Impact ◽  
Positive Effect ◽  
University Brand

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space. The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service. The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention. The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth. The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

Economics of Immediate Gratification in Mobile Commerce

2011 ◽  
pp. 206-226
Author(s):  
Kerem Tomak
Keyword(s):  
Behavioral Economics ◽  
Network Externalities ◽  
Hyperbolic Discounting ◽  
Mobile Commerce ◽  
Low Levels ◽  
Profit Maximizing ◽  
The Impact ◽  
Second Period ◽  
Exponential Discounting

In this chapter we attempt to build a bridge between mobile commerce and the emerging field of behavioral economics. We first provide examples from mobile commerce and link them to behavioral economics. We then build a stylized model to assess the impact of hyperbolic discounting on the profit-maximizing behavior of a monopolist firm. We find that the monopolist makes lower profits compared to exponential discounting consumers for low levels of (positive) network externalities. As the network externalities increase, first-period prices increase, second period prices decrease and the profits increase in equilibrium.

Dilemma of Hotel Reviews: The Role of Information Processing and Validation through Metacognition

2020 ◽  
pp. 004728752093886
Author(s):  
GuoQiong Ivanka Huang ◽  
IpKin Anthony Wong ◽  
Rob Law
Keyword(s):  
Social Support ◽  
Information Processing ◽  
Personal Information ◽  
Online Reviews ◽  
Social Forces ◽  
Social Commerce ◽  
Persuasive Message ◽  
Online Social Support ◽  
The Impact

A comprehensive model is proposed to understand how travelers manage copious and even competing online reviews through a validation process, by examining the impact of social support, persuasive message compliance, persuasive message resistance, and metacognition on tourists’ willingness to be involved in social commerce. Based on the theories of signaling and reactance, the model explores how social forces, such as online social support and personal information-processing drivers (i.e., information processing and validating procedure), can explain customers’ social commerce intentions. A survey of tourists in 61 mid- to high-end hotels indicates that social support is positively related to persuasive message compliance, resistance, and social commerce intention. The findings indicate that persuasive message compliance and resistance mediate the relationship between social support and social commerce intention, whereas the mediation relationships are conditioned on metacognition.

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