The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce

2021 ◽  
pp. 1061-1072
Author(s):  
Alaa M. Momani ◽  
Wael M. Yafooz ◽  
Mamoun M. Jamous
Keyword(s):  
Social Media ◽  
Electronic Commerce ◽  
Behavioral Intentions ◽  
Online Shopping ◽  
Research Model ◽  
Social Commerce ◽  
Affecting Factors ◽  
Social Technologies ◽  
Key Factor ◽  
The Impact

Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the affecting factors on its acceptance. This article verifies the influence of the enjoyment factor on the adoption of social commerce through applying a questionnaire sample allocated to 282 Jordanian social media users from those who are interested in online shopping. The research model is developed to validate the impact of enjoyment, in addition to some other factors, on the behavioral intentions to adopt and use social commerce. The results show that the enjoyment is a key factor on accepting social commerce. The research model indicates that it is viable and has a good power in explaining the variance in the behavioral intentions to adopt and use social commerce.

The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce

2018 ◽  
Vol 14 (2) ◽  
pp. 76-86 ◽  
Author(s):  
Alaa M. Momani ◽  
Wael M. Yafooz ◽  
Mamoun M. Jamous
Keyword(s):  
Social Media ◽  
Electronic Commerce ◽  
Behavioral Intentions ◽  
Online Shopping ◽  
Research Model ◽  
Social Commerce ◽  
Affecting Factors ◽  
Social Technologies ◽  
Key Factor ◽  
The Impact

Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the affecting factors on its acceptance. This article verifies the influence of the enjoyment factor on the adoption of social commerce through applying a questionnaire sample allocated to 282 Jordanian social media users from those who are interested in online shopping. The research model is developed to validate the impact of enjoyment, in addition to some other factors, on the behavioral intentions to adopt and use social commerce. The results show that the enjoyment is a key factor on accepting social commerce. The research model indicates that it is viable and has a good power in explaining the variance in the behavioral intentions to adopt and use social commerce.

Antecedents of consumers’ adoption of electronic commerce in developing countries

2021 ◽  
Vol 5 (4) ◽  
pp. 681-690
Author(s):  
Dmaithan Almajali ◽  
Qais Hammouri ◽  
Tha’er Majali ◽  
Jassim Ahmad Al-Gasawneh ◽  
Zulkhairi Md. Dahalin
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Electronic Commerce ◽  
Conceptual Model ◽  
Social Commerce ◽  
Purchasing Behavior ◽  
The Impact

The purpose of this study is to look into Jordanian customers' purchasing habits in regard to electronic commerce. The goal of this research is to investigate the impact of social media on electronic commerce trust and purchasing behavior. Trust's impact on social commerce was also investigated. Furthermore, the influence of social commerce on electronic commerce purchasing behavior has been studied in greater depth. This study proposed a conceptual model, which was empirically tested with a survey of 150 Jordanians. The study's findings stated that social media and social commerce had a significant impact on Jordanians' purchasing behavior toward e-commerce. Besides that, trust has a significant impact on social commerce. Furthermore, social commerce influences e-commerce purchasing behavior. Because the study was limited to Jordan, one of the primary limitations of this study is that the results cannot be generalized. Similar studies in other countries are needed to either support or refute our findings.

scholarly journals Exploring the Effects of Problematic Internet Use on Adolescent Sleep: A Systematic Review

2021 ◽  
Vol 18 (2) ◽  
pp. 760
Author(s):  
Ioulia Kokka ◽  
Iraklis Mourikis ◽  
Nicolas C. Nicolaides ◽  
Christina Darviri ◽  
George P. Chrousos ◽  
...  
Keyword(s):  
Internet Use ◽  
Educational Interventions ◽  
The Body ◽  
Problematic Internet Use ◽  
Affecting Factors ◽  
Physical And Mental Health ◽  
Adolescent Sleep ◽  
Key Factor ◽  
Parental Educational Level ◽  
The Impact

Adolescent suse internet via several devices to gather information or communicate. Sleep, as a key factor of adolescents’ development, contributes to their physical and mental health. Over the past decades insufficient sleep among adolescents has been wide spread, and one of its attributing factors is the increased availability of technology. This review aims to investigate the body of evidence regarding the impact of problematic internet use on adolescent sleep. Extensive search of databases was performed according to PRISMA guidelines for studies published within the last decade, regarding subjects aged 10–19. The final step of the search yielded 12 original studies. The quality of extracted data was evaluated with the AXIS tool, in order to estimate the risk of bias. All studies showed a negative correlation between adolescent sleep and problematic internet use. It was found to affect sleep quality and quantity and provoke insomnia symptoms. Interestingly, adolescent’s sex, parental educational level, type of family and use for leisure or academic reasons appeared as affecting factors of the problematic internet use-sleep relationship. Problematic internet use has several effects on adolescents’ sleep. Results of relevant studies should be embedded in educational interventions addressed to adolescents as well as parents, to eliminate the negative outcomes of problematic internet use on sleep and adolescence’s health in general.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

Organic food consumerism through social commerce in China

2019 ◽  
Vol 31 (1) ◽  
pp. 202-222 ◽  
Author(s):  
Anum Tariq ◽  
Changfeng Wang ◽  
Yasir Tanveer ◽  
Umair Akram ◽  
Zubair Akram
Keyword(s):  
Social Media ◽  
Visual Information ◽  
Online Survey ◽  
Organic Food ◽  
Moderating Effect ◽  
Impulse Buying ◽  
Social Commerce ◽  
Content Type ◽  
Website Features ◽  
The Impact

PurposeThe purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three website features (visual, information and navigation design) on this relationship.Design/methodology/approachSurvey data were collected via an online survey using social media platforms. A total of 653 online questionnaires were collected (response rate = 72.5 per cent) and analysed by applying exploratory and confirmatory factor analyses. The proposed hypotheses were tested through structural equation modelling.FindingsSocial media forums, ratings and reviews shape Chinese consumers’ attitudes towards organic food and positively influence their online impulse buying in this market. Website features are critical for disseminating information on organic food. Informative webpages featuring product quality and certification have a greater moderating effect on purchase. Information cues such as nutritional content; production and processing methods, and environmentally friendliness also influence consumers’ attitudes and thus impulse buying decisions.Practical implicationsMarketers should reconsider their tactics for dealing with modern consumers, as webpages should be user-friendly and visually appealing with a social learning mechanism to drive organic food consumption.Originality/valueThis study bridges a gap in the literature on social commerce initiatives for developing consumers’ attitudes towards organic food and online impulse buying. Further, it proposes measures that can enhance organic consumption and contributes to the literature on the importance of social factors, resulting in enhanced knowledge on the online impulse buying of organic food.

The effect of brand authenticity on consumer–brand relationships

2019 ◽  
Vol 28 (2) ◽  
pp. 231-241 ◽  
Author(s):  
Hyunjoo Oh ◽  
Paulo Henrique Muller Prado ◽  
Jose Carlos Korelo ◽  
Francielle Frizzo
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
The Self ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Authenticity ◽  
Key Factor ◽  
The Usa ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions. Design/methodology/approach The authors surveyed 347 consumers in the USA and Brazil and used structural equation modeling to test the relationship among brand authenticity, self-reinforcing assets, brand-self connectedness and behavioral intentions. Findings Brand authenticity was found to influence the self-reinforcing assets. In turn, the self-reinforcing assets promoted closeness toward the brand, thereby increasing the behavioral intentions of consumers to buy a product, visit a store/website in the future and recommend the brand to other people. Practical implications Marketing practitioners can use these results to promote better brand positioning by considering brand authenticity as a key factor in how consumers cognitively assess brands. Originality/value This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.

Social Commerce Using Social Network and E-Commerce

2019 ◽  
pp. 327-338
Author(s):  
Roberto Marmo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Online Shopping ◽  
Social Aspects ◽  
Future Trends ◽  
Social Commerce ◽  
Critical Factors ◽  
The Social ◽  
Online Buying

While traditional e-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping. Combining the advantages offered by social networking and e-commerce, it is possible to create a web business platform to generate and increase revenue by turning web visitors into customers. Social commerce involves social media and user contributions to assist in the online buying and selling of products and services to design and deliver better customer experiences with the help of technology. This chapter compares some technologies that can help define social commerce and social networking; it also discusses background, knowledge, challenges, and critical factors necessary for successful social commerce business. Future trends are illustrated.

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