The role of sponsorship fit for changing brand affect: A latent growth modeling approach
2014 ◽
Vol 31
(1)
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pp. 16-29
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Keyword(s):
2005 ◽
Vol 90
(3)
◽
pp. 468-482
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Keyword(s):
Keyword(s):
2013 ◽
Vol 42
(5)
◽
pp. 681-692
◽
2016 ◽
Vol 37
(4)
◽
pp. 537-557
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Keyword(s):
2013 ◽
Vol 44
(5)
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pp. 807-814
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Keyword(s):
Keyword(s):
2011 ◽