An empirical study of the cross-channel effects between web and mobile shopping channels

2016 ◽  
Vol 53 (2) ◽  
pp. 265-278 ◽  
Author(s):  
Lei Huang ◽  
Xianghua Lu ◽  
Sulin Ba
2017 ◽  
Vol 53 (3) ◽  
Author(s):  
Piotr Cegłowski

AbstractThis paper examines the acceptability of several types of extraction out of the nominal domain (Left Branch Extraction – LBE, deep LBE, extraordinary LBE, double AP LBE, extraction of NP-complements, extraction across a numeral) in Polish and its relevance for the current views on the nominal structure of the “NP”/“DP” -languages. The point of departure is an overview of the abovementioned extraction types. Next, a succinct summary of an acceptability study of these constructions conducted on a population of 183 native speakers of Polish is provided. While the results confirm the cross-linguistic observation that the extractions in question are generally ‘discourse-triggered’, their acceptability in Polish seems to be relatively low and reveals fairly interesting differences between the specific constructions (e.g., LBE-wh vs. LBE-demonstratives). These may have broader implications for the ongoing debate concerning the optimal shape of the nominal structure in (languages like) Polish, as they seem to provide (at least circumstantial) arguments for a more elaborate sequence of projections on top of the NP.


Author(s):  
Joaquin Aldas-Manzano ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas

The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight into the Mobile Commerce industry and the different factors that influence m-commerce adoption. In addition, these factors can be applied to the specific context of the Spanish market.


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