A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises

This paper investigates the critical determinants for the adoption of mobile commerce (m-commerce) in Vietnamese small and medium-sized enterprises (SMEs) from the perspective of managers. A perception-based conceptual model is developed with respect to the technology-organization-environment framework. The conceptual model is then tested and validated using structural equation modelling on the data collected from 513 SMEs in Vietnam. The study shows that perceived benefits, perceived compatibility, perceived security, perceived organizational readiness, and perceived customer pressures are critical for the adoption of m-commerce. As the first study on the critical determinants for m-commerce adoption in Vietnam, these findings are useful for SME managers as well as policymakers in designing policies as strategies to promote the wide development and diffusion of m-commerce in SMEs in Vietnam and other developing countries.

Evaluating the Critical Determinants for Mobile Commerce Adoption in SMEs in Developing Countries

This chapter presents a review of the related literature on organizational mobile commerce (m-commerce) adoption, leading to the development of an integrated model for evaluating the critical determinants of m-commerce adoption in small and medium-sized enterprises (SMEs) in developing countries. Grounded in the innovation diffusion literature and the extension of the technology-organization-environment framework, the model, integrates technological, organizational, environmental, and managerial factors holistically for better understanding m-commerce adoption in a developing context. Eleven hypotheses are proposed and tested using multiple regression with the data collected from a survey with SMEs' managers in Vietnam. The results confirm the significance of factors in the above four dimensions. These findings provide the managers of SMEs with useful insights on how to improve the adoption of m-commerce in SMEs. These are also useful for policymakers in designing policies that promote the wide adoption of m-commerce in SMEs in the context of developing countries.

Mobile Commerce: A Rising Wave of Consumer Purchase Intention

Because of the commonness and extensive usage of online technology these days, mobile commerce is an emerging area of attraction for marketing research. Although there is a dearth of studies exploring the factors that influence on mobile commerce embracement and adoption through mobile applications in general, particularly the effect of mobile commerce adoption attitude using Technology Acceptance Model (TAM) remains uncharted. The exploration of the technology acceptance factors is quite challenging and demanding primarily due to the reason that online population is widely dispersed and diversified in terms of their dynamics. Still this area remains a venture of curiosity to the marketers due to magnetism in its potential. Current research assist marketers by providing an insight into the factors that explains this scenario and the results could be used to capitalize the fast growing online market. Three hypothesis strongly validated the effect of perceived trust, perceived value and social influence on mobile commerce adoption while perceived self-efficacy was found to have a little effect on mobile commerce adoption. Predominantly, it was found that Technology Acceptance Model (TAM) remains most effective predictor to mobile commerce adoption. Current research could be used to comprehend and take advantage of key psychological attributes mentioned in the study to upsurge the volume of existing mobile commerce market.

Mobile Commerce Adoption

Mobile commerce can be a great potential to generate new streams of revenue for many established and new businesses. The penetration rates for mobile phone subscriptions in many countries show that there are significant opportunities to invest in and introduce mobile commerce services in many of these markets. The aim of this chapter is to explore and identify the various factors that influence the intention to adopt mobile commerce in Saudi banks and telecoms. A number of these factors were included in this research as they are chosen from well-known theories and investigated in the current study within the mobile commerce context using principal component analysis technique. The findings of the research show that seven components can affect the intention to adopt mobile commerce in Saudi banks and telecoms. The three most significant components that can affect the intention to adopt mobile commerce services in Saudi banks and telecoms are performance expectancy, organizational readiness, and mobile commerce features and opportunities.