Apparel product attributes, web browsing, and e-impulse buying on shopping websites

2012 ◽  
Vol 65 (11) ◽  
pp. 1583-1589 ◽  
Author(s):  
Eun Joo Park ◽  
Eun Young Kim ◽  
Venessa Martin Funches ◽  
William Foxx
Keyword(s):  
Impulse Buying ◽  
Web Browsing ◽  
Product Attributes ◽  
Apparel Product

scholarly journals Konsekuensi dari Website Personality Pada Online Shop Lazada Indonesia

2019 ◽  
Vol 19 (1) ◽  
pp. 35
Author(s):  
Grace Intan Irinawati ◽  
Fatik Rahayu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Positive Influence ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Web Browsing ◽  
Analysis Tools

<p><strong>Abstrak</strong></p><p><strong>Tujuan</strong>– Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis konsekuensi dari kepribadian situs web pada toko online Lazada Indonesia</p><p><strong>Desain/Metodologi/Pendekatan - </strong>Data dikumpulkan dengan menyebarkan kuesioner kepada 332 responden yang telah melakukan pembelian online di situs Lazada Indonesia dengan frekuensi setidaknya 1-3 kali selama tahun 2016 dan dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) yang diproses melalui program SPSS.</p><p><strong>Hasil </strong>– Hasil penelitian ini menunjukkan bahwa ada pengaruh positif kepribadian situs web pada penelusuran web utilitarian, penelusuran web hedonis, dan pembelian impuls online dan ada pengaruh positif penelusuran web hedonis pada pembelian impuls online. Namun, tidak ada pengaruh positif dari penelusuran web utilitarian terhadap pembelian impuls online. </p><p><strong><em> </em></strong></p><p><strong><em>Abstract</em></strong><strong></strong></p><p><strong><em>Purpose - </em></strong><em>This study aims to identify and analyze the consequences of website personality on the online shop Lazada Indonesia</em><em></em></p><p><strong><em>Design/Methodology/Approach </em></strong><em>–The data collected by distributing questionnaires to 332 respondents who have made purchases online on the website Lazada Indonesia with frequency at least 1-3 times during the year 2016 and were analyzed using analysis tools Structural Equation Modeling (SEM) that is processed through the SPSS program.</em><em></em></p><p><strong><em>Finding </em></strong><em>- The results of this study indicate that there is a positive influence of website personality on the utilitarian web browsing, hedonic web browsing, and online impulse buying and there is a positive influence of hedonic web browsing on the online impulse buying. However, there are no positive influence of utilitarian web browsing on the online impulse buying.</em><em>           </em></p>

scholarly journals ANALISIS PENGARUH VARIETY OF SELECTION TERHADAP E IMPULSE BUYING DENGAN WEB BROWSING SEBAGAI MEDIASI (Studi Pada Konsumen Bukalapak Di Kabupaten Kebumen)

2019 ◽  
Vol 1 (1) ◽  
pp. 25-38
Author(s):  
Alayya Maghfiroh ◽  
Sulis Riptiono
Keyword(s):  
Path Analysis ◽  
Direct Effect ◽  
Indirect Effect ◽  
Structural Model ◽  
Impulse Buying ◽  
Web Browsing ◽  
Negative Effect ◽  
Selection Variable ◽  
Buying In

This study aims to analyze the effect of variety of selection to web browsing and e- impulse buying for consumer Bukalapak in Kebumen Regency. Variable independent in this study variety of selection, variable dependent e-impulse buying, and variable intervening web browsing. This study confirm two types of web browsing occur: utilitarian browsing and hedonic browsing. Consumer Bukalapak in Kebumen Regency completed a total 100 questionnaires using Google Form. Data analyze was conducted using Path analysis and SPSS 22.0. In a structural model, variety of selection has a possitive effect on utilitarian browsing and hedonic browsing. Additionally, utilitarian browsing has a negative effect on e-impulse buying. In particular, the factor variety of selection haven’t direct effect on e-impulse buying, but have indirect effect to e-impulse buying with mediate hedonic browsing.

Online impulse buying of tourism products

2016 ◽  
Vol 7 (1) ◽  
pp. 60-83 ◽  
Author(s):  
Sajad Rezaei ◽  
Faizan Ali ◽  
Muslim Amin ◽  
Sreenivasan Jayashree
Keyword(s):  
Web Site ◽  
Structural Equation ◽  
Structural Model ◽  
Partial Least Square ◽  
Least Square ◽  
Impulse Buying ◽  
Web Browsing ◽  
Content Type ◽  
Online Shoppers ◽  
Path Modelling

Purpose – The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products. Design/methodology/approach – A total of 405 valid online questionnaires were collected to empirically test the measurement and structural model using partial least square path modelling approach, a variance-based structural equation modelling technique. The study sample includes experienced online shoppers who performed shopping tourism products and services via internet medium. Findings – The results imply that web site personality is a second-order reflective construct comprising solidity, enthusiasm, genuineness, sophistication and unpleasantness. web site personality positively influences utilitarian web browsing, hedonic web browsing and online impulse buying; and both hedonic web browsing and utilitarian web browsing positively influence online impulse buying. Originality/value – Online impulse buying of tourism products has not been profoundly explored in current literature, despite its important implication for managers, academicians and consumers alike. This study contributes to the field of e-commerce marketing, retailing and e-tourism research.

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