An Assessment of the Relationship between Store Attributes, Shopping Enjoyment and Place Attachment

Aims: Aim of this examination is firstly investigate the build of store attributes in a grocery store setting in Batticaloa, Manmunai North and afterward to look at retail attributes credits and its relationship to consumer place attachment with respect to the shopping enjoyment. Study Design: This study applied quantitative method which related to positivism philosophy and applying the deductive approach. Place and Duration of Study: This current study focus on the grocery shoppers, this study had been undertaken with in five stores of Manmunai North D.S division, Batticaloa district., chosen according to their high traffic and wide variety of product categories sold. Methodology: primary data were collected from 239 respondents (118 males, 121 females.; 151 married, 88 unmarried). whereby collected data will be analyzed statistically with statistical analysis software. Results: As per that totally 300 questionnaires were issued, and 239 questionnaires were recollected. Cronbach’s overall variable alpha coefficient values are above 0.70, so it is shown that all items are considered reliable. Pearson correlation analysis indicated that, there was a significant strong positive relationship between overall store attributes and shopping enjoyment in selected retail outlets (r=0.619; P=.00) as well as a moderate positive correlation (r=0.363; P=.00) between shopping enjoyment and place attachment. 49.3% of the variation in shopping enjoyment is explained by product, price, service, location, facility, design and atmosphere simultaneously 13.2% of the variation in place attachment is explained by shopping enjoyment.

Effectiveness of Visual Merchandising on Consumer Buying Behaviour: A Study of Reliance Digital, Puttur, DK

Purpose: In this networked world, the buyer's purchase decisions are influenced by the arrangement and presentation of items in the store. Nowadays, the furniture and furnishing types have become more viable in the retail industry. Many new businesses are entering into the organized format of retail in this category. Hence the retailers need to differentiate themselves from each other. As the products are similar, it is necessary to differentiate themselves by presenting them with visual merchandising. Objective: The core objective of this work is to study the influence of visual merchandising on consumer purchase patterns based on store attributes. Another objective of this study is to know the dimensions which influence the purchase behavior or decision of the consumers, Design/Methodology/Approach: For this analysis, we have considered many online sources, namely websites and blogs, which guide and review display merchandising. Percentages, charts, diagrams are being used to present the tabular data. Findings/Result: It is found that variables like store appearance, lighting, music, window display, mannequins, and price tags have an impact on the purchase choice of consumers, as per the changing need of consumer the retailer should always try to maximize the quantity of new merchandising relating to the trend. The store must adopt a congenial store atmosphere to attract a maximum number of customers and retain them in their business for long. Originality/Value: Through the help of primary and secondary data, the study revealed that male youngster customers are more frequently visiting the store. The study reveals that the seating arrangement inside the store is not sufficient. The majority of the customer is visiting Reliance Digital to buy some specific product. Spot purchase activities are happening very rarely. Paper Type: Visual Merchandising on Consumer buying behaviour at Reliance Digital is a case study analysis work.

Evaluation of neighborhood deprivation and store characteristics in relation to tobacco retail outlet sales violations

Introduction Regulations of the sale of tobacco products to minors have been effective at reducing adolescent tobacco use overall. However, these efforts may not be uniformly enforced in all areas, creating uneven protection against adolescent smoking. Knowledge regarding factors associated with tobacco retail outlet (TRO) violations could help inform better enforcement strategies. Methods In this study, we used Bayesian index regression models to determine if tobacco sales to minors violations across Virginia (2012–2021) were related to store characteristics and neighborhood deprivation and identify geographic areas at significantly elevated risk for violations after adjusting for these factors. Results Results show that there were multiple factors associated with a higher likelihood of tobacco sales violations. Store type was an important factor, as grocery stores and pharmacies had significantly lowered likelihood of violations compared with convenience stores. Being located near another TRO was significantly associated with increased risk of sales to a minor. Neighborhood deprivation was also positively associated with TRO sales violations. Further, there were statistically higher likelihood of sales violations occurring in specific areas (e.g., southwest and southeast) of the state that were not explained by neighborhood deprivation and store attributes. Conclusions Together, results highlight the need to better understand where and why TRO sales violations are occurring in order to improve efforts aimed at monitoring and remediating TRO sales violations.

Analysis of the Attributes That Affect the Preference of Consumers Towards Hajj and Umrah Offline Store in Bontang City

The fashion business has vastly grown and has created a high demand for some consumers in Bontang. The increased number of fashion stores has also changed some business strategies applied by B&B Collection store. One of the strategies is market development by opening a new store of Hajj and Umrah products that could create positive retribution to some of the new competitors. This is a great opportunity instead of opening clothing branch stores only. This study examined consumers’ preferences towards attributes of the Hajj and Umrah store in Bontang. The study conducted a quantitative-descriptive analysis of conjoint analysis. Previous studies and surveys stated that there are four attributes of Hajj and Umrah stores, which are customer service, the store’s facility, the store’s atmosphere, and its lighting mode. Each attribute has two levels and sixteen stimuli which were analyzed by SPSS 24. There were 100 respondents out of 177,722 people in Bontang City. Purposive sampling was applied. The consumers prefered full costumer service and a coffee shop with a developed assortment display. In addition, general lighting was highly preferred. The most critical attribute was customer service, followed by the store facility, the store atmosphere, and the lighting mode. Keywords: offline store attributes, consumers preference, conjoint analysis, Hajj and Umroh product

influence of shopping motives and store attributes on purchasing decisions at matahari department store karawang

This study aims to determine how much influence the shopping motives and store attributes on purchasing decisions at Matahari Department Store Karawang. The method used in this research is descriptive and verification. In this study, there are independent variables and dependent variables. Independent variables are variables that influence or cause the change or the emergence of the dependent variable. Meanwhile, the dependent variable is the variable that is influenced or becomes the result, because of the independent variables (Sugiyono, Quantitative Qualitative Research Methods and R & D, 2012, p. 39). The independent variables in this study are shopping motives and shop attributes, while the dependent variable is the purchase decision. In this study, the population is the number of consumers who have made purchases at Matahari Department Store Karawang for 1 month. The average number of consumers per week is 10,000 people. So to find out the number of consumers for 1 month by adding up the average consumer per week / 7 x 30. (10,000 / 7) X 30, thus the results obtained are 42,857.

Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping

Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence customers’ satisfaction in different shopping contexts. In this context, the present research aims to answer the following questions: “Are the store atmospheric variables equally relevant in hedonic and utilitarian shopping?”; and further: “Does the influence of store environment on customer satisfaction vary depending on the type of shopping?”. For this purpose an empirical research is developed through PLS Structural Equation Modeling (PLS-SEM) based on data obtained from hedonic (n = 210) and utilitarian (n = 267) shopping contexts. Results indicate that customers perceive differently store atmospherics in utilitarian and in hedonic shopping. More precisely, findings report that customer satisfaction is driven by internal ambient and merchandise layout in hedonic shopping contexts; while the external ambient and the merchandise layout are major atmospheric cues in utilitarian shopping. Interestingly, store crowding does not influence customers’ satisfaction. This study provides a deeper understanding into the specific store attributes that influence customer satisfaction, which could be used by retailers to differentiate themselves from competitors.

Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies

Shopper buying behaviour is essential for the retailers to segment the shoppers in accordance to their disruptive attitude and perception for better innovative strategies which may lead to higher profits. The major purpose of this study to categorize the shoppers into distinct groups based on their risk-based perception for the organized retail outlets in Bangladesh. Seven hundred eighty-five respondents were responding on 21 variables related to store which influence their buying behaviour. In the present study, the shoppers were classified into three segments such as value seekers and disruptive to please shoppers, quality and style-driven shoppers, sensory-driven, and not interested shoppers by using innovative k-means cluster analysis. The results of the study help to retailers in understanding the various disruptive segments of shoppers in relation to their importance for store attributes affected by their demographic characteristics and guide the retailers to take necessary actions regard redesign of retail mix to provide innovative value to the shoppers.