The effects of national culture on market orientation: conceptual framework and research propositions

2010 ◽  
Vol 26 (1) ◽  
Author(s):  
A.H. Kirca
Keyword(s):  
Conceptual Framework ◽  
Market Orientation ◽  
National Culture ◽  
Research Propositions

scholarly journals National Culture for a Participatory Time-driven Activity Based Costing: A Conceptual Framework and Research Agenda

2018 ◽  
Vol 9 (2) ◽  
pp. 56
Author(s):  
Attilio Mucelli ◽  
Francesca Spigarelli ◽  
Dominique Lepore
Keyword(s):  
Conceptual Framework ◽  
National Culture ◽  
Research Agenda ◽  
Management Practices ◽  
Activity Based Costing ◽  
Futures Research ◽  
Managerial Implications ◽  
Decision Making Processes ◽  
Costing System ◽  
Potential Moderator

National culture has a well-recognized role in management practices especially in shaping participatory decision-making processes (PDM). The article aims to provide a conceptual framework where national culture is considered as a potential moderator in a PDM when designing a Time-Driven Activity Based Costing (TDABC). The purpose is to identify a set of dimensions when designing time equations, on which the costing system is based on, to be then linked to national culture. Moreover, a research agenda is also presented in order to validate the proposed framework, outlining directions for futures research as well as managerial implications.

scholarly journals Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework

2019 ◽  
Vol 11 (2) ◽  
pp. 102
Author(s):  
Caroline Osuagwu
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Market Orientation ◽  
Future Research ◽  
Efficiency And Effectiveness ◽  
And Performance

Market orientation is the business idea that sees the customer, consumer or client as the centre of business activities. It is one of the strategies that may lead to the achievement of efficiency and effectiveness in many organizations. It has relevance for all sectors in an economy. This paper undertakes a review of market orientation literature pertaining to conceptualizations, components and performance impacts. Based on the literature review, the paper develops a conceptual framework and suggests likely areas for future research efforts.

Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions

1996 ◽  
Vol 60 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Masaaki Kotabe ◽  
Arvind Sahay ◽  
Preet S. Aulakh
Keyword(s):  
Conceptual Framework ◽  
Product Market ◽  
Technology Licensing ◽  
Product Strategy ◽  
Mode Of Entry ◽  
Industry Level ◽  
Recent Trends ◽  
Different Dimensions ◽  
Research Propositions

In the context of mode of entry into new markets, existing theory tends to identify technology licensing as a step toward or an alternative to wholly owned subsidiaries. However, recent trends in technology licensing indicate that technology licensing is used increasingly as a conscious, proactive component of a technology-based firm's global product strategy. The authors present a conceptual framework from the licensor's perspective on technology licensing by combining the existing literature and licensing practices in industry to identify the antecedent product market, industry level, and resource-based factors that lead to technology licensing. They also present propositions on how these factors affect technology licensing and conclude by linking technology licensing to different dimensions of a firm's product strategy.

Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination

1998 ◽  
Vol 62 (3) ◽  
pp. 42-54 ◽  
Author(s):  
Robert F. Hurley ◽  
G. Tomas M. Hult
Keyword(s):  
Decision Making ◽  
Organizational Learning ◽  
Competitive Advantage ◽  
Conceptual Framework ◽  
Federal Government ◽  
Market Orientation ◽  
Empirical Examination ◽  
Learning Development ◽  
The U.S

Research on market orientation and organizational learning addresses how organizations adapt to their environments and develop competitive advantage. A significant void exists in current models of market orientation because none of the frameworks incorporates constructs related to innovation. The authors present a conceptual framework for incorporating constructs that pertain to innovation in market orientation research. Some of the critical relationships in this conceptual framework are tested among a sample of 9648 employees from 56 organizations in a large agency of the U.S. federal government. The results indicate that higher levels of innovativeness in the firms’ culture are associated with a greater capacity for adaptation and innovation (number of innovations successfully implemented). In addition, higher levels of innovativeness are associated with cultures that emphasize learning, development, and participative decision making. The authors make recommendations for incorporating constructs related to innovation into research on market orientation and organizational learning.

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