Does personality congruence explain luxury brand attachment? The results of an international research study

2020 ◽  
Vol 120 ◽  
pp. 462-472 ◽  
Author(s):  
Raffaele Donvito ◽  
Gaetano Aiello ◽  
Laura Grazzini ◽  
Bruno Godey ◽  
Daniele Pederzoli ◽  
...  
Keyword(s):  
International Research ◽  
Research Study ◽  
Brand Attachment ◽  
Luxury Brand

scholarly journals HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY

2018 ◽  
Vol 2018 ◽  
pp. 455-455
Author(s):  
Laura Grazzini ◽  
◽  
Raffaele Donvito ◽  
Gaetano Aiello ◽  
Daniele Pederzoli ◽  
...  
Keyword(s):  
International Research ◽  
Research Study ◽  
Brand Attachment ◽  
Luxury Brand

Modeling links between the decision-making process and luxury brand attachment: An international comparison

2013 ◽  
Vol 23 (4) ◽  
pp. 361-378 ◽  
Author(s):  
Bruno Godey ◽  
Daniele Pederzoli ◽  
Gaetano Aiello ◽  
Raffaele Donvito ◽  
Priscilla Chan ◽  
...  
Keyword(s):  
Decision Making ◽  
International Comparison ◽  
Decision Making Process ◽  
Brand Attachment ◽  
Luxury Brand

scholarly journals Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

2018 ◽  
Vol 49 (1) ◽  
Author(s):  
Te-Hsing Ku ◽  
Tzu-Ling Lin
Keyword(s):  
Hong Kong ◽  
Social Influence ◽  
Purchase Intention ◽  
Brand Image ◽  
Group Analysis ◽  
Structural Relationship ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Study Results ◽  
Individual Value

The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand attachment and purchase intention among consumers in China, Hong Kong and Taiwan (i.e. the Greater China region). Using an empirical research method, the effects of luxury perceptions on brand attachment and purchase intention are tested using the partial least squares (PLS) approach to structural equation modelling. Differences in the structural relationship among subsamples were also examined by multi-group analysis to achieve a better understanding of the characteristics of different markets, thus contributing to the marketing strategy knowledge. According to the study results, antecedents, including individual value, social influence and luxury brand image, significantly influence brand attachment and purchase intention. Furthermore, the group comparisons suggest that the three subsamples have different characteristics with respect to the structural relationship. In the China subsample, brand attachment is more likely to be influenced by social influence. In comparison, Hong Kong consumers are more rational, that is, brand attachment and purchase intention are strongly influenced by consumer’s perception of luxury brand image. Finally, the purchase intention of Taiwanese consumers mainly depends on the affection for the luxury brand.

scholarly journals Amidst COVID – 19 Pandemic: How to Gain Customer Advocacy for Indonesian Online Marketplaces Selling Luxury Products?

2021 ◽  
Vol 1 (3) ◽  
pp. 199-210
Author(s):  
Ignatius Agus Suryono ◽  
Aryono Yacobus ◽  
Michelle Yoanna Franscisca Brigitta
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Online Marketplaces ◽  
The Impact ◽  
Positive Effect ◽  
Brand Satisfaction

Amidst the prolonged COVID - 19 Pandemic, Indonesian online marketplaces selling luxury brand products have been experienced a decrease in their market share, while on the other side, Indonesian online marketplaces selling standard products have been experienced a bullish position with their extraordinary increase of market share. In this research, we tried to examine the impact of brand satisfaction on customer advocacy with brand loyalty as both mediating and moderating variable and luxury brand attachment as mediating variable. Our focus in this research was on Indonesian marketplaces selling luxury brand products during this terrible pandemic, COVID - 19 Pandemic. We examined 108 customers who had purchasing experiences on luxury-brand sports shoes at Indonesian online marketplaces. In choosing our respondents, we used a non-probability sampling technique, the purposive sampling method. To analyze our hypothesis, we used a qualitative approach, which is path analysis. The results show that luxury brand attachment has a significant positive effect on brand loyalty, brand loyalty has a significant positive effect on customer advocacy, both mediated by brand loyalty and luxury brand attachment, and brand loyalty strengthens the impact of luxury brand attachment on customer advocacy. From that findings, we suggest that Indonesian online marketplaces that sell luxury brand products should increase their brand satisfaction through customer loyalty and luxury brand attachment to gain higher customer advocacy during and post COVID - 19 pandemic

PUBLIC SELF-CONSCIOUSNESS AND LUXURY BRAND ATTACHMENT

2018 ◽  
Vol 2018 ◽  
pp. 1205-1205
Author(s):  
Anwar Sadat Shimul ◽  
◽  
Sean Lee
Keyword(s):  
Brand Attachment ◽  
Luxury Brand ◽  
Public Self Consciousness

Luxury fashion brand image building: the role of store design in Bally and Tod's Japan

2014 ◽  
Vol 52 (7) ◽  
pp. 1288-1301 ◽  
Author(s):  
Zhiqing Jiang ◽  
Shin’ya Nagasawa ◽  
Junzo Watada
Keyword(s):  
Research Study ◽  
Rough Set Theory ◽  
Brand Image ◽  
Multidimensional Analysis ◽  
Store Image ◽  
Content Type ◽  
Luxury Brand ◽  
Store Design ◽  
Image Building ◽  
The Impact

Purpose – The purpose of this paper is to reveal how store design influences luxury brand image building in a competitive market through the case study of two luxury fashion brands – Bally and Tod's. Design/methodology/approach – Quantitative (questionnaires) and qualitative (interview) approaches are both utilized in this research study. The authors interviewed brand managers of Bally and Tod's Japan and then conducted questionnaires to 57 consumers and six brand managers. Correspondence analysis, multidimensional analysis, and rough set theory were utilized to analyze the data obtained from questionnaires in order to draw the positioning maps of brand image and store image, calculate the distance of images between managers and consumers and derive and compare inference structure. Findings – The “Brand Dimensions Scales” created by Aaker (1997) can enable to measure luxury brand and store image in a scientific way. The results clarify that there is a big gap between consumers’ and managers’ cognition; the architect who designs the building could be a efficient way of advertising a luxury brand and its building to the public; and location and store atmosphere should influence luxury brand image building through non-verbal communication. Originality/value – This research study on luxury brand image building provides a way to measure brand image and assesses the impact change in brand image as well as its stores.

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