scholarly journals Amidst COVID – 19 Pandemic: How to Gain Customer Advocacy for Indonesian Online Marketplaces Selling Luxury Products?

2021 ◽  
Vol 1 (3) ◽  
pp. 199-210
Author(s):  
Ignatius Agus Suryono ◽  
Aryono Yacobus ◽  
Michelle Yoanna Franscisca Brigitta
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Online Marketplaces ◽  
The Impact ◽  
Positive Effect ◽  
Brand Satisfaction

Amidst the prolonged COVID - 19 Pandemic, Indonesian online marketplaces selling luxury brand products have been experienced a decrease in their market share, while on the other side, Indonesian online marketplaces selling standard products have been experienced a bullish position with their extraordinary increase of market share. In this research, we tried to examine the impact of brand satisfaction on customer advocacy with brand loyalty as both mediating and moderating variable and luxury brand attachment as mediating variable. Our focus in this research was on Indonesian marketplaces selling luxury brand products during this terrible pandemic, COVID - 19 Pandemic. We examined 108 customers who had purchasing experiences on luxury-brand sports shoes at Indonesian online marketplaces. In choosing our respondents, we used a non-probability sampling technique, the purposive sampling method. To analyze our hypothesis, we used a qualitative approach, which is path analysis. The results show that luxury brand attachment has a significant positive effect on brand loyalty, brand loyalty has a significant positive effect on customer advocacy, both mediated by brand loyalty and luxury brand attachment, and brand loyalty strengthens the impact of luxury brand attachment on customer advocacy. From that findings, we suggest that Indonesian online marketplaces that sell luxury brand products should increase their brand satisfaction through customer loyalty and luxury brand attachment to gain higher customer advocacy during and post COVID - 19 pandemic

scholarly journals Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions

2020 ◽  
Vol 5 (2) ◽  
pp. 145-157
Author(s):  
Verina Cornelia ◽  
Yusepaldo Pasharibu
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Positive Influence ◽  
Online Questionnaire ◽  
Brand Attachment ◽  
Repurchase Intentions ◽  
The Impact ◽  
Significant Positive Influence

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users.  An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty.  Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.

Brand attachment and oppositional loyalty: The moderating role of moral identity

2021 ◽  
Vol 49 (10) ◽  
pp. 1-18
Author(s):  
Guo Cheng ◽  
Weiping Yu
Keyword(s):  
Brand Loyalty ◽  
Moral Identity ◽  
Customer Relationships ◽  
Dimensional Structure ◽  
Brand Attachment ◽  
Corporate Managers ◽  
The Impact ◽  
Positive Effect ◽  
Moderating Role

Comprehension of the driving factors and dimensional structure of oppositional loyalty (OL), which comprises willingness to pay a price premium, oppositional referrals, schadenfreude, and antibrand actions, is limited. To analyze OL behavior, we collected 453 surveys from Xiaomi mobile online communities. The results show that brand attachment had a positive effect on each dimension of OL. In addition, moral identity positively moderated the brand attachment–oppositional referrals relationship, and negatively moderated the impact of brand attachment on schadenfreude and antibrand actions. Our results can help corporate managers understand OL behavior, and contribute to new understanding of brand loyalty, customer relationships, and business ethics.

scholarly journals THE IMPACT PROPHET LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON MOTIVATION AND ITS IMPLICATIONS ON EMPLOYEE PERFORMANCE OF THE BANK SYARIAH AL SALAAM

2019 ◽  
Vol 1 (2) ◽  
pp. 163-180
Author(s):  
Zainuri Zainuri ◽  
Muhammad Havidz Aima
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Research Method ◽  
Employee Performance ◽  
Sample Selection ◽  
Sampling Technique ◽  
Equation Model ◽  
Significant Positive Effect ◽  
The Impact ◽  
Positive Effect

The purpose of this study is to understand and explain the impact of Prophet Leadership and organizational commitment on motivation and its implications on employee performace of the PT.Bank Syariah Al Salaam. The research method used a quantitative approach, which the population in this study was 80 employees of the Bank Syariah Al Salaam Sample selection was done by sampling technique all population 80 respondents were determined. Data collection techniques using interview and questionnaire. The questionnaire survey instrument was delivered to employees of the Bank Syariah Al Salaam. Data were analyzed by using structural equation model (SEM) with the Smart PLS3.0 software program. This study reveals that Prophet Leadership, organizational commitment and motivation have a significant positive effect on employee performance, both partially and simultaneously. Besides that, the motivation partially mediate variable of the Prophet Leadership variable and organizational commitment on employee performance and has a significant effect

scholarly journals Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment

2017 ◽  
Vol 9 (1) ◽  
pp. 59
Author(s):  
Deni Wardani ◽  
Reza Rekayasa Gustia
Keyword(s):  
Structural Equation ◽  
Descriptive Analysis ◽  
Main Tool ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Brand Attachment ◽  
Positive Effect ◽  
Brand Satisfaction

In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment. this research is classified as descriptive analysis method to take samples and questionnaire as the main tool. The sample was 150 BMW users, especially those who have a BMW car in Jakarta.  Respondents were selected using non probability sampling techniques and sampling convince. The results of analysis using structural equation model (SEM) found evidence for following relationships: brand experience significant positive effect on brand satisfaction, but it is not significant on brand trust. It has also found that brand satisfaction has significant positive effect on brand trust and brand attachment. However, brand satisfaction is found not having significant positive effect on brand attachment.

scholarly journals SATISFACTION WITH BANK BRANDS AMONG INDIVIDUAL USERS OF DEPOSIT SAVINGS

2020 ◽  
pp. 58-65
Author(s):  
Tran Huu Ai ◽  
Mai Thi Hong Dao ◽  
Nguyen Thi Mong Thu
Keyword(s):  
Social Responsibility ◽  
Service Quality ◽  
Brand Loyalty ◽  
Positive Impact ◽  
Behavioral Loyalty ◽  
Brand Reputation ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Brand Satisfaction

Our survey-based study is aimed to find the influence of the following important factors: overall service quality, brand reputation, social responsibility, and customer satisfaction, in which overall service quality factor seems to have the most impact on satisfaction. The satisfaction factor has a substantial and positive effect on brand loyalty without the impact of regulatory variation. These two variables regulate conversion costs and commitment in the relationship that have a positive impact on the transition from brand satisfaction to brand loyalty, including behavioral loyalty and attitude loyalty.

scholarly journals Does the Quality of Good Corporate Governance Provide Economic Value for Investors? Evidence from Indonesia

2019 ◽  
Vol 9 (2S3) ◽  
pp. 458-462
Keyword(s):  
Corporate Governance ◽  
Stock Exchange ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Return On Assets ◽  
Company Value ◽  
Good Corporate Governance ◽  
The Impact ◽  
Positive Effect

This study aims to examine the impact of Good Corporate Governance (GCG) on corporate value by using financial performance proxied by Return on Assets (ROA) and Return on Equity (ROE) as intervening variables. The samples used in this study were Non-financial companies participating in the Corporate Governance Perception Index (CGPI) listed on the Stock Exchange during the period 2012 to 2016. The sampling technique used in this study was purposive sampling technique.The tests that will be carried out are Analysis of Multiple Linear Regression and Hypothesis Test (partial and simultaneous test) using the Eviews program. The test results show that the variable Good Corporate Governance (GCG) has a significant positive effect on Return on Assets (ROA), the Return on Assets (ROA) variable has a significant positive effect on influencing the value of the company. ROA variables are proven to interfere with the influence of Good Corporate Governance (GCG) on company value. While the ROE variable is not proven to mediate the influence of GCG on the value of the company. The direct influence of Good Corporate Governance on company value is also not empirically proven. GCG variables have no effect on ROE. Likewise the ROE variable does not have an influence on the value of the company.

scholarly journals PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA RUMAH MAKAN WAROENG SPESIAL SAMBAL “WAROENG SS” CABANG PASAR LAMA KOTA TANGERANG

2020 ◽  
Vol 24 (2) ◽  
pp. 40-48
Author(s):  
Oktaviasari . ◽  
Hadi Suharno ◽  
Umi Kulsum
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Identity ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Multiple Correlation Analysis ◽  
Positive Effect

This research was done to analyze the effect of variable (X1) brand identity to the variable (Y) that is brand loyalty, the influence of variables (X2) is the brand image to variable (Y) that is brand loyalty, the influence of variables (X3) is brand trust the to variable (Y) that is brand loyalty,and the effect of variable (X1) which is variable brand identity , variable (X2) is the brand imageand variabel (X3) is the brand trustsimultaneously to variable (Y) brand loyalty. This research was conducted using a survey method. The population in this study is that consumers Rumah Makan Waroeng Spesial Sambal Waroeng SS Cabang Pasar Lama Kota Tangerang. Sampling with 100 respondents conducted by incidental sampling technique. While the analysis is done is done with the data, the classic assumption test hypothesis testing, validity, reliability, multiple regression analysis, multiple correlation analysis, and analysis of the coefficient of determination (R ²). Based on data analysis performed in this study, it can be concluded that the variable (X1) quality of service and significant positive effect on the variable (Y) is 38% of customer retention. Variable (X2) is the brand image and significant is not positive effect on the variable (Y) is 36% of brand loyalty,Variable (X3) is the brand trust and significant positive effect on the variable (Y) is 56% of brand loyalty. F-count value is greater than the value of 12,382 F-table is 3.09. So Ho rejected and Ha accepted. The rest was influenced by other variables not examined in this study.

scholarly journals The Effect of Perceived Organizational Support on Work Engagement Through Job Crafting (Study At General Division Employees Of Bank Jatim Head Office Surabaya)

2021 ◽  
Vol 5 (1) ◽  
pp. 109-126
Author(s):  
Lady Oktafia Alfatekha W ◽  
Budiono
Keyword(s):  
Work Engagement ◽  
Organizational Support ◽  
Perceived Organizational Support ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Job Crafting ◽  
Significant Positive Effect ◽  
The Impact ◽  
Positive Effect

Bank Jatim or PT Bank Pembangunan Daerah Jawa Timur Tbk , on august 17, 1961 Bank Jatiwas establised in Surabaya. as a BUMD, Bank Jatim is the largest bank in East Java. The goal of this research is to examine and analyze the impact of employee’s perceived organizational support on work engagement through job crafting at the General Division in Bank Jatim Surabaya. This study is a causal research of quantitative approach. A total of 56 respondent are used for the sampling technique. With the support of SmartPLS v.3.6.2 software, the statistical analysis used in this research is Partial Least Square (PLS). The analysis outcomes indicate that perceived organizational support has a significant positive effect on work engagement, perceived organizational support has a significant positive effect on job crafting, job crafting has a significant positive effect on work engagement, and job crafting has successfully mediated the effect of perceived organizational support on work engagement.

scholarly journals Online Brand Experience: Drivers and Consequences

2018 ◽  
Vol 9 (2) ◽  
pp. 218-227
Author(s):  
Luki Adiati Pratomo ◽  
Ovy Noviati Nuraini Magetsari
Keyword(s):  
Brand Loyalty ◽  
Sampling Technique ◽  
Primary Data ◽  
Brand Experience ◽  
Mobile Banking ◽  
Brand Engagement ◽  
Brand Involvement ◽  
Mobile Banking Applications ◽  
Positive Effect ◽  
Brand Satisfaction

The purpose of this study is to determine the influence of brand involvement, customer-brand engagement, online brand experience to brand satisfaction and brand loyalty of mobile banking applications users in BCA, Bank Mandiri, BRI, and BNI as the big four most valuable brands in Indonesia. This study used primary data sources obtained directly by distributing questionnaires to 260 respondents. The sampling method used is non-probability sampling with purposive sampling technique, and the criteria of respondents used in this study are consumers who own and use mobile banking applications at least once a month. The research method used is SEM, analysis of data quality using a validity test and reliability test. The findings of this study are Brand Involvement has a positive effect toward Customer Brand Engagement, Customer Brand Engagement has a positive effect toward Online Brand Experience, Online Brand Experience has a positive effect toward Brand Satisfaction and Brand Loyalty. Brand Satisfaction has a positive effect toward Brand Loyalty. 

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