“All you need is love” from product design value perception to luxury brand love: An integrated framework

2021 ◽  
Author(s):  
Aurélie Hemonnet-Goujot ◽  
Pierre Valette-Florence
Keyword(s):  
Product Design ◽  
Brand Love ◽  
Luxury Brand ◽  
Integrated Framework ◽  
Value Perception ◽  
Design Value

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

2018 ◽  
Vol 2018 ◽  
pp. 698-698
Author(s):  
Aurélie Hemonnet-Goujot ◽  
◽  
Pierre Valette-Florence
Keyword(s):  
Brand Love ◽  
Luxury Brand

The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?

2019 ◽  
Vol 27 (2) ◽  
pp. 195-210 ◽  
Author(s):  
Daria Greenberg ◽  
Elena Ehrensperger ◽  
Michael Schulte-Mecklenbeck ◽  
Wayne D. Hoyer ◽  
Z. John Zhang ◽  
...  
Keyword(s):  
Product Design ◽  
Luxury Brand ◽  
Brand Building

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

2021 ◽  
Vol 47 (1) ◽  
pp. 41-55
Author(s):  
Fariborz Rahimnia ◽  
Nazanin Hosseini Arian
Keyword(s):  
Purchase Intention ◽  
Positive Attitude ◽  
Emerging Market ◽  
Economic Benefits ◽  
Equation Modeling ◽  
Luxury Brand ◽  
Value Perception ◽  
The Relationship ◽  
Moderating Role

The purpose of this research is to investigate the moderating role of positive attitude toward economic benefit of counterfeit products in the relationship between luxury value perception and purchase intention of luxury brands among Iranian consumers. Data were collected using questionnaires, which were completed by 386 customers at various shopping malls. Structural equation modeling was used to test the direct hypotheses in Amos v.18, and moderated regression analysis to test the moderating hypothesis in SPSS v.19. The results indicate that financial and social value are important drivers of luxury value perception in shaping the purchase intention of consumers, while functional value is not involved in this regard. Moreover, attitude toward counterfeits, as a moderator, reduces the positive effect of luxury value perception on purchase intention. This research provides important insights not only with regard to market entry decision-making but also to develop marketing strategies for positioning a luxury brand in an Asian emerging market. The findings could be potentially generalized to other developing countries in the Middle East with analogous socioeconomic and cultural circumstances. While several studies have been conducted regarding counterfeiting and luxury brand consumption, this is an initial investigation on the moderating role of positive attitude toward economic benefits of counterfeits in the relationship between luxury value perception and purchase intention in the context of an emerging market. This research facilitates further investigations in this regard.

Enterprise's Brand and Products Shape-Designing DNA

2014 ◽  
Vol 496-500 ◽  
pp. 2848-2851
Author(s):  
You Sheng Li
Keyword(s):  
Product Design ◽  
Brand Image ◽  
Product Diversification ◽  
Brand Awareness ◽  
Product Modeling ◽  
Key Technology ◽  
Operation Mechanism ◽  
Working Principle ◽  
Brand Concept ◽  
Design Value

In order to solve the consumer demand for product diversification, setting up enterprise brand awareness. DNA genetic regularity, movement process and the working principle of theory of key technology in its product design, patent technology, operation mechanism and the value of utility has certain opportunity, on product design, material, color, modelling function for DNA extraction, using the brand concept to shape and enhance brand image and product modeling design value.

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