Development of Dimensions and Measurement Scales of Product Design Value in the Perspectives of Consumers

2019 ◽  
Vol 41 (1) ◽  
pp. 153-172
Author(s):  
Kwang Jin Na
Keyword(s):  
Product Design ◽  
Measurement Scales ◽  
Design Value

Enterprise's Brand and Products Shape-Designing DNA

2014 ◽  
Vol 496-500 ◽  
pp. 2848-2851
Author(s):  
You Sheng Li
Keyword(s):  
Product Design ◽  
Brand Image ◽  
Product Diversification ◽  
Brand Awareness ◽  
Product Modeling ◽  
Key Technology ◽  
Operation Mechanism ◽  
Working Principle ◽  
Brand Concept ◽  
Design Value

In order to solve the consumer demand for product diversification, setting up enterprise brand awareness. DNA genetic regularity, movement process and the working principle of theory of key technology in its product design, patent technology, operation mechanism and the value of utility has certain opportunity, on product design, material, color, modelling function for DNA extraction, using the brand concept to shape and enhance brand image and product modeling design value.

Explore the Sustainable Value of Bamboo during the Teaching of Materials and Technology of Product Design

2013 ◽  
Vol 655-657 ◽  
pp. 2198-2201
Author(s):  
Hui Ping Liang ◽  
Zhi Jian Tang ◽  
Jian Wei Liu
Keyword(s):  
Environmental Protection ◽  
Product Design ◽  
Sustainable Design ◽  
Materials Design ◽  
Cultural Value ◽  
Ecological Value ◽  
Green Materials ◽  
Sustainable Advantage ◽  
Sustainable Value ◽  
Design Value

The cultural value and ecological value of product is paid attention to increasingly with the enhancement of consciousness of environmental protection. Bamboo, which is one of most potential green materials and sustainable advantage resources, is followed with great interest by many experts from home and abroad. To introduce the bamboo into teaching of materials design, to seek sustainable design value of bamboo, to construct featured curriculum and deepen the reform in teaching of products design, has the profound significance nowadays.

D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy

Methodology ◽  
2011 ◽  
Vol 7 (3) ◽  
pp. 88-95 ◽  
Author(s):  
Jose A. Martínez ◽  
Manuel Ruiz Marín
Keyword(s):  
Symbolic Dynamics ◽  
Scale Invariance ◽  
Rating Scales ◽  
Rating Scale ◽  
Marketing Research ◽  
Response Patterns ◽  
Measurement Scales ◽  
Improve Measurement ◽  
Entropy Measures ◽  
The Difference

The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.

Sign in / Sign up

Export Citation Format

Share Document