Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust

Purpose This paper aims to explore service learning with its insights in empowering corporate responsibility awareness. Attempts to build corporate responsibility widely in incorporating into the sustainability engagement could be demonstrated in fostering the transformative experiential learning with extensive evaluation and reconfiguration of existing programs. The focus on enhancing the learning experience in emphasizing the community engagement would be applied with strengthening the actual performance in encompassing the ability raising awareness about the environmental issues. Design/methodology/approach The approach used in this paper refers to develop the conceptual framework about the service learning with various strategies to give insight on corporate social responsibility (CSR). Incorporating the approach of conceptualizing the basis of service learning, key consideration was generated into particular enhancement of service learning in contributing to the CSR. Findings The finding reveals that getting benefit to serving into the community engagement may take beneficial outcomes with its valuable insight to assist in the progress of program designed with associating to enhance corporate responsibility and sustainability awareness. The advancement of the social control among the companies would be deployed within empowering service learning for CSR where sustainability awareness-based community service as embodiment of CSR should be enhanced through nurturing corporate responsibility-based transformative experiential learning. Moreover, this initiative refers to an attempt to strengthen the basis of corporate responsibility and sustainability awareness-based experiential learning, which could enlarge creative thinking with envisioning sustainability and corporate responsibility. Originality/value This study is expected to contribute to the experiential learning to enhance the sustainability within the learning setting engaged in achieving what to contribute to the environmental concern. In creating the situation where the balance between serving and learning can be achieved, attempts to encourage them in joining the service learning program should be collaborated with orienting both personal and social community oriented comprehensively in underlying the responsibility awareness, the sustainability-based moral values. These aim to enhance the understanding stage about the care for protecting the environmental concern within learning experience with the goal to produce responsible awareness especially by economic agents such as shareholders, managers, regulators and active participants to promote sustainable benefits.

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Does Perceived Corporate Social Responsibility Improve Customer engagement - An Empirical Evidence from Indian Banks

International Journal of Public Sector Performance Management ◽

10.1504/ijpspm.2020.10038969 ◽

2020 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

K.Soundara Pandiyan ◽

T.Praveen Kumar ◽

M. Kirupa Priyadarsini

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Empirical Evidence ◽

Customer Engagement ◽

Indian Banks ◽

Corporate Social

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Digital Social Responsibility towards Corporate Social Responsibility and Strategic Performance of Hi-Tech SMEs: Customer Engagement as a Mediator

Sustainability ◽

10.3390/su14010131 ◽

2021 ◽

Vol 14 (1) ◽

pp. 131

Author(s):

Amira Khattak ◽

Zahid Yousaf

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Small And Medium Enterprises ◽

Strategic Decision ◽

Customer Engagement ◽

Business Organizations ◽

Strategic Performance ◽

Medium Enterprises ◽

Corporate Social ◽

Unique Study

Digitalization has opened up new methods to promote socialization in all types of organizations, generally, and businesses specifically. Stakeholders now prefer those businesses which are inclined towards social norms and virtues. In the era of digitalization, digital social responsibility (DSR) has become the strategic decision for all kinds of business organizations. Therefore, the aim of the current study was to highlight the achievement of corporate social responsibility (CSR) and strategic performance (SP) through customer engagement with digital social responsibility (DSR). Customer engagement with DSR is also tested as a mediator between DSR and CSR performance, and DSR and SP. Data were collected from the owners/managers of hi-tech Small and Medium Enterprises (SMEs). For the purpose of data analysis, various statistical procedures were applied. Results proved that DSR plays an essential role in explaining customer engagement with DSR, SP and CSR performance. Customer engagement with DSR directly affects SP and CSR performance, and also acts as a mediator. This study contributes to both theory and practical management by investigating how DSR helps to achieve SP and CSR performance. This is a unique study of the mechanism to achieve SP and CSR performance through DSR and customer engagement with DSR.

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Corporate Social Responsibility and Customer Engagement: A Greater Good For A Greater Gain

GBAMS- Vidushi ◽

10.26829/vidushi.v9i01.10562 ◽

2017 ◽

Vol 9 (01) ◽

Author(s):

Medha Srivastava ◽

Priyanka .

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Business Model ◽

Customer Relationships ◽

Customer Engagement ◽

Sustainable Business ◽

Greater Good ◽

Good For ◽

Corporate Social ◽

The Impact

The ever evolving arena of customer relationships seems to be turning a new page by engaging the customers in all too new and innovative ways which were few years ago incomprehensible and impractical. The magnitude of such efforts is grand both in terms of scale and depth and may range from launching and lauding various commercial offerings to cater even infinitesimal demands of the customers to participate into and publicize the corporate social responsibility dimension of the business. Moreover, companies are walking many extra miles for actively seeking the cooperation of customers in creating a better and more sustainable business model and thereby, pursuing customer engagement in a subtle and suave manner. Present study aims to explore and enunciate the concept and antecedents of customer engagement in modern consumption scenario and decipher its denotation in terms of various customer engagement programs being organized across the length and breadth of businesses. Further, the study seeks to examine the impact of companies' corporate social responsibility practices upon the strength and success of their customer engagement programs.

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