Optimal strategies of green product supply chains based on behaviour-based pricing

2022 ◽  
pp. 130288
Author(s):  
Kanying Liu ◽  
Wei Li ◽  
Fu Jia ◽  
Yong Lan
2020 ◽  
Vol 12 (18) ◽  
pp. 7413
Author(s):  
Jiguang Wang ◽  
Jianhong Chang ◽  
Yucai Wu

Nowadays, the green supply chain has become an exciting concept in academic societies. This paper focuses on the optimal production decisions of two competing supply chains from the perspective of green degree. The manufacturers in each supply chain have two options—producing a green product or a non-green product. Game theory is applied to study four decision scenarios, which are derived from the difference in the products of the two supply chains. This study investigates the influence of inter-supply-chain competition on the wholesale price, green degree, and profits of the supply chain members. The results indicate that the inter-supply-chain competition has a negative correlation with the wholesale price. The inter-supply-chain competition has a significant impact on green degree in the four decision scenarios. In addition, green products are not always the dominant strategy of manufacturers. Both the competitors’ product decisions and the degree of inter-supply-chain competition should be considered. Finally, weak inter-supply-chain competition is beneficial to the leader supply chain, while strong competition is beneficial to the follower supply chain.


2020 ◽  
Vol 58 (15) ◽  
pp. 4567-4588 ◽  
Author(s):  
Qingyun Zhu ◽  
Purvi Shah ◽  
Joseph Sarkis
Keyword(s):  

2012 ◽  
Vol 2012 ◽  
pp. 1-29 ◽  
Author(s):  
A. Hafezalkotob ◽  
A. Makui

Decision makers in a supply chain confront two main sources of uncertainty in market environment including uncertainty about customers purchasing behaviors and rival chains strategies. Focusing on competition between two supply chains, it is considered that each customer as an independent player selects products of these chains based on random utility model. Similar to quantal response equilibrium approach, we take account of customer rationality as an exogenous parameter. Moreover, it is assumed that decision makers in a supply chain can perceive an estimation of rival strategies about price and service level formulated in the model by fuzzy strategies. In the competition model, chain’s decision makers consider a subjective probability for wining each customer which is formulated by coupled constraints. These constraints connect chains strategies regarding to each customer and yield a generalized Nash equilibrium problem. Since price cutting and increasing service level are main responses to rival supply chain, after calculating optimal strategies, we show that more efficient responses depend on customer preferences.


2021 ◽  
Vol 13 (8) ◽  
pp. 4110
Author(s):  
Liang’an Huo ◽  
Qianqian Wang ◽  
Tingting Lin ◽  
Hongguang He

This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies. On this basis, an innovation green product information propagation model is developed through the optimization of the advertisement strategies of the adopters of innovative green product information and the promotion strategies of the adopters of traditional product information, according to Pontryagin’s maximum principle to seek the optimal strategies for maximizing the influence of innovative green product information, and using numerical calculations to simulate the propagation state of product information. The results show that advertisement strategies play a decisive role in the propagation of innovative green product information in the market. If the promotion strategies are also considered, the propagation effect of innovative green product information will be more effective.


2018 ◽  
Vol 2018 (1) ◽  
pp. 18234
Author(s):  
Purvi Shah ◽  
Qingyun Zhu ◽  
Joseph Sarkis
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document