The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective

2010 ◽  
Vol 20 (1) ◽  
pp. 78-89 ◽  
Author(s):  
Michael J. Barone ◽  
Tirthankar Roy
Keyword(s):  
Consumer Response ◽  
Social Identification ◽  
Price Promotions

Assessing the Impact of Price Promotions on Consumer Response to Online Stockouts

2015 ◽  
Vol 36 (3) ◽  
pp. 260-272 ◽  
Author(s):  
Simone T. Peinkofer ◽  
Terry L. Esper ◽  
Ronn J. Smith ◽  
Brent D. Williams
Keyword(s):  
Consumer Response ◽  
Price Promotions ◽  
The Impact

scholarly journals ANALISIS ASOSIASI MEREK TERHADAP RESPON KONSUMEN PADA MEREK HEDONIK

2019 ◽  
Vol 3 (3) ◽  
pp. 172-185
Author(s):  
Henryanto Abaharis
Keyword(s):  
Structural Equation ◽  
Brand Extension ◽  
Consumer Response ◽  
Social Identification ◽  
Personal Identification ◽  
Equation Modeling ◽  
Price Premium ◽  
Brand Association ◽  
Identification Function ◽  
Del Rio

This study was intended to test the brand association to consumer response at hedonic brand. Especially on the effect of dimensions brand function (guarantee function, personal identification function, social identification function, and status function) to consumer response (brand extension, recommendation and consumer willingness to pay at price premium). The model of this research is firstly advanced by Bele’n del Rio et al., (2001) in his article entitled “The effects of brand functions on consumer response”. The subjects of this study were193 students to hedonic brand who lived in Daerah Istimewa Yogyakarta (DIY). By using analysis instrument of Structural Equation Modeling in AMOS 4.01 program. The results of the analysis suggested on the hedonic brand had effects of dimensions brand function to consumer response, especially on personal identification and social identification. Keywords: Dimensions brand function, brand extension, recommendation, price premium, hedonic brand

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

2010 ◽  
Vol 74 (2) ◽  
pp. 121-132 ◽  
Author(s):  
Michael J Barone ◽  
Tirthankar Roy
Keyword(s):  
Consumer Response ◽  
Price Promotions

scholarly journals Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya

2008 ◽  
Vol 1 (3) ◽  
Author(s):  
Angela Stephani ◽  
Indarini Indarini ◽  
Christina Rahardja Honantha
Keyword(s):  
Consumer Response ◽  
Social Identification ◽  
Personal Identification ◽  
Price Premium ◽  
Willingness To Accept ◽  
Brand Association ◽  
The Social ◽  
The Status ◽  
Identification Function ◽  
Willingness To Recommend

Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the social identification function, dan the status function. Consumer response is an effort to satisfy a drive. Reaction evoked by a stimulus consumer response, which it is determined with willingness to pay a price premium for the brand, willingness to accept brand extentions, dan willingness to recommend the brand to other. This research aim to test the effect of brand association of LV to consumer response with linier regression. The result shows that brand association of LV affect consumer response significantly.

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

2010 ◽  
Vol 74 (2) ◽  
pp. 121-132 ◽  
Author(s):  
Michael J. Barone ◽  
Tirthankar Roy
Keyword(s):  
Consumer Response ◽  
Price Promotions

The effects of brand associations on consumer response

2001 ◽  
Vol 18 (5) ◽  
pp. 410-425 ◽  
Author(s):  
A. Belén del Río ◽  
Rodolfo Vázquez ◽  
Víctor Iglesias
Keyword(s):  
Brand Image ◽  
Positive Influence ◽  
Consumer Response ◽  
Social Identification ◽  
Personal Identification ◽  
Brand Extensions ◽  
Brand Associations ◽  
Consumer Responses ◽  
Willingness To Recommend ◽  
Sports Shoes

This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories of functions are identified: guarantee, personal identification, social identification and status. By way of hypotheses, it has been proposed that these functions have a positive influence on the consumer’s willingness to recommend the brand, pay a price premium for it and accept brand extensions. The hypotheses have been tested in the Spanish sports shoes market and were partially supported. The results obtained confirm the convenience of analyzing brand associations separately and enable the ascertaining of the brand associations that are the most relevant in order to attain certain consumer responses.

Processing of Social Identity Threats

2013 ◽  
Vol 44 (6) ◽  
pp. 361-372 ◽  
Author(s):  
Natascha de Hoog
Keyword(s):  
Social Identity ◽  
Social Identification ◽  
Negative Group ◽  
Identity Threat ◽  
Neutral Group ◽  
Threat Perceptions ◽  
Social Identity Threat ◽  
Identity Threats ◽  
Group Information ◽  
Source Study

The underlying process of reactions to social identity threat was examined from a defense motivation perspective. Two studies measured respondents’ social identification, after which they read threatening group information. Study 1 compared positive and negative group information, attributed to an ingroup or outgroup source. Study 2 compared negative and neutral group information to general negative information. It was expected that negative group information would induce defense motivation, which reveals itself in biased information processing and in turn affects the evaluation of the information. High identifiers should pay more attention to, have higher threat perceptions of, more defensive thoughts of, and more negative evaluations of negative group information than positive or neutral group information. Findings generally supported these predictions.

I Want to Be Like You

2012 ◽  
Vol 43 (3) ◽  
pp. 115-126 ◽  
Author(s):  
Christina Matschke ◽  
Kai Sassenberg
Keyword(s):  
Social Identity ◽  
Identity Development ◽  
Self Regulation ◽  
Active Role ◽  
Social Identification ◽  
Social Self ◽  
Approach And Avoidance ◽  
Internal Motivation ◽  
Avoidance Strategies ◽  
Social Identity Development

Entering a new group provides the potential of forming a new social identity. Starting from self-regulation models, we propose that goals (e.g., internal motivation to enter the group), strategies (e.g., approach and avoidance strategies), and events (e.g., the group’s response) affect the development of the social self. In two studies we manipulated the group’s response (acceptance vs. rejection) and assessed internal motivation as well as approach and avoidance strategies. It was expected, and we found, that when newcomers are accepted, their use of approach strategies (but not avoidance strategies) facilitates social identification. In line with self-completion theory, for highly internally motivated individuals approach strategies facilitated social identification even upon rejection. The results underline the active role of newcomers in their social identity development.

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