Heterogeneous norms: Social image and social pressure when people disagree

2022 ◽  
Vol 194 ◽  
pp. 319-340
Author(s):  
Vera L. te Velde
Keyword(s):  
Social Pressure ◽  
Social Image

scholarly journals The Intentions to Wear Face Masks and the Differences in Preventive Behaviors between Urban and Rural Areas during COVID-19: An Analysis Based on the Technology Acceptance Model

2021 ◽  
Vol 18 (19) ◽  
pp. 9988
Author(s):  
Bo Zhang ◽  
Zhongjie Li ◽  
Lei Jiang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Positive Impact ◽  
Social Pressure ◽  
Perceived Usefulness ◽  
Extended Model ◽  
Social Image ◽  
Acceptance Model

The SARS-CoV-2 virus first emerged in late 2019 and has since spread quickly throughout China and become a global pandemic. As the situation with COVID-19 has evolved, wearing a face mask in public has grown commonplace. Using the technology acceptance model (TAM) as a foundation, this study introduces three new variables, namely, perceived risk, social pressure, and social image, to establish an extended model for investigating the factors that influence if residents wear masks. A total of 1200 questionnaires were distributed in China, from 1 February to 30 May 2020, through China’s largest online platform. The results indicate the following: 1. Residents’ positive attitude towards mask wearing promotes their behavioral intention to wear masks. 2. Perceived risk, social pressure, and social image have a positive impact on attitude towards mask wearing. 3. The intention to wear masks and attitude were both positively influenced by perceived usefulness. 4. The perceived usefulness is more influential in rural than urban groups, in terms of behavioral intention. This article proposes that public education on the facts related to the coronavirus, the threats posed by the COVID-19 pandemic to health, and the usefulness of face masks in preventing the transmission of COVID-19 could increase residents’ intention to wear a mask.

Perceived Social Image Damage Scale

2007 ◽  
Author(s):  
Ceri Evans ◽  
Anke Ehlers ◽  
Gillian Mezey ◽  
David M. Clark
Keyword(s):  
Social Image

Perceived Social Pressure Scale

1999 ◽  
Author(s):  
Tamao Matsui ◽  
Takashi Kakuyama ◽  
Hiroshi Konishi ◽  
Yukie Tsuzuki ◽  
Mary-Lou Onglatco
Keyword(s):  
Social Pressure ◽  
Pressure Scale

An Experimental Investigation of Self-Serving Biases in an Auditing Trust Game: The Effect of Group Affiliation

2002 ◽  
Vol 77 (2) ◽  
pp. 265-284 ◽  
Author(s):  
Ronald R. King
Keyword(s):  
Experimental Investigation ◽  
Social Pressure ◽  
Trust Game ◽  
Group Norms ◽  
Group Affiliation

I report the results of an experiment designed to investigate the influence of noncredible communications and group affiliation on auditors' formation of self-serving bias. I find that manager-subjects use noncredible communications to induce auditors to develop an unwarranted trust of managers (i.e., a biased judgment). However, the bias is neutralized when auditor-subjects belong to groups that create social pressure to conform to group norms. Thus, my finding calls into question the Bazerman et al. (1997) conclusion that auditors cannot conduct impartial audits due to self-serving biases resulting from repeated interactions between auditors and their clients.

A Survey of Social Image Colocalization

2021 ◽  
pp. 1-11
Author(s):  
Jiawei Chen ◽  
William Zhu ◽  
Shiping Wang
Keyword(s):  
Social Image
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