Ethnocentrism in Edward Zwick’s The Last Samurai Movie: Postcolonial Perspective

This research focuses on ethnocentrism in Edward Zwick’s The Last Samurai. It is intended to identify how ethnocentrism is depicted and reflected in the life of samurai in the movie The Last Samurai. The ethnocentrism theory by William G. Sumner will be used to analyze the movie. The data were obtained by watching the film, reading the movie script and cinematographic elements, identifying data based on the topic of study, and categorizing the data with respect to the theoretical framework. Based on the analysis, the findings show that there are three aspects of ethnocentrism; first, loyal to in-group norms; second, express in-group pride; third, judge and underestimate the out-group. These three features of ethnocentrism create a deep perception in their dominant culture to others.

The owners of information: Content curation practices of middle-level gatekeepers in political Facebook groups

Volunteer moderators play a key role when making judgements about which online content should be accepted and which should be removed. As such, their work fundamentally shapes the digital social and political spheres. Using the data obtained from 15 Facebook group moderator interviews as research data, this study focused on the content curation work by the middle-level gatekeepers of Finnish political discussion groups on Facebook. The findings show that the moderators feel strong ownership of the groups they moderate and of the information such groups provide, and as a result, they strongly shape the groups’ discussion and governing policy. Facebook’s governing policy for groups is vague, which gives space for group norms and identities to develop. The stakeholder groups (i.e. the platform administration, moderators and users) do not attend to the governance process all together, so negotiations among them are almost non-existent.

Boundary Control as Gatekeeping in Facebook Groups

Facebook groups host user-created communities on Facebook’s global platform, and their administrative structure consists of members, volunteer moderators, and governance mechanisms developed by the platform itself. This study presents the viewpoints of volunteers who moderate groups on Facebook that are dedicated to political discussion. It sheds light on how they enact their day-to-day moderation work, from platform administration to group membership, while acknowledging the demands that come from both these tasks. As volunteer moderators make key decisions about content, their work significantly shapes public discussion in their groups. Using data obtained from 15 face-to-face interviews, this qualitative study sheds light on volunteer moderation as a means of media control in complex digital networks. The findings show that moderation concerns not just the removal of content or contacts but, most importantly, it is about protecting group norms by controlling who has the access to the group. Facebook’s volunteer moderators have power not only to guide discussion but, above all, to decide who can participate in it, which makes them important gatekeepers of the digital public sphere.

Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms

Information sharing on social media [i.e., electronic word-of-mouth, (eWOM) and face-to-face word-of-mouth (fWOM)] plays an important role in message dissemination. This study investigates the effectiveness of group norms in motivating eWOM and fWOM. Drawing upon the psychological distance and construal level literature, this study tests the impact of group norms, the interaction effect of norms type (descriptive vs. injunctive norms), and the group distance on eWOMand fWOM. Based on one field study and three laboratory experiments, this study finds that normative cues in messages are impactful in driving WOM and the impact becomes especially stronger when the psychological distance of the social group is congruent with that of norms type tied to the group. Specifically, an interaction effect emerges, such as distant (close) group injunctive (descriptive) norms, are more impactful in driving WOM than close (distant) group injunctive (descriptive) norms. Contrary to the conventional wisdom that a close group has greater impacts than distant groups in terms of social influence, this study shows that messages with distant groups are more (or at least equally) likely to be shared than with a close group when tied with injunctive norms. The findings suggest that group norms are perceived to be more relevant when there is a match between the psychological distance of the social group and the norms type tied to the group.

A Mutualism, Affiliation and Status Seeking (MASS) Framework of Fundamental Affective Dynamics and their Survival Benefits

Primates have developed a unique set of complex drives for successful group living, yet theorists rarely contemplate their taxonomy and how such drives relate to affective dynamics fundamental for group success. Affective dynamics and drive fulfillment exert mutual influence on one another, ultimately collectively promoting or undermining survival. We first identify six core benefits of group living common among both humans and other animals, and from this foundation we propose three broad social drives that have evolved to preserve or enhance group living benefits: (i) Mutualism comprises cooperation, reciprocity, trust, and fairness; (ii) Affiliation comprises assimilation and belonging, whereby one aims to fit into the group through adherence to group norms and ideologies; (iii) Status-Seeking is represented by a drive to build one’s value in the group and acquire differential access to mates and other resources. We identify affective dynamics that facilitate each social drive: (i) Reactive flexibility involves qualitative shifts in affect in response to shifting goals, which facilitates mutualism; (ii) Affective synchrony is the reproduction of another individual’s emotions in oneself and facilitates social affiliation; (iii) Regulatory flexibility facilitates status-seeking through a broad repertoire of regulatory approaches during strategic behavioral pursuits. Finally, we posit that fulfilling Mutualism, Affiliation, and Status-Seeking (MASS) drives enhances the benefits of social living and supports development of fundamental affective dynamics.