How do consumers process digital display ads in-store? The effect of location, content, and goal relevance

2020 ◽  
Vol 56 ◽  
pp. 102177 ◽  
Author(s):  
Stephanie van de Sanden ◽  
Kim Willems ◽  
Malaika Brengman
2002 ◽  
Vol 33 (1) ◽  
pp. 64 ◽  
Author(s):  
Hemant Mallapur ◽  
N. Sakuntala ◽  
Hari Nair ◽  
Muthukrishnan Chinnasamy ◽  
Arun Johary

Author(s):  
Andrew J. Afram ◽  
John Briedis ◽  
Daisuke Fujiwara ◽  
Robert J.K. Jacob ◽  
Caroline G.L. Cao ◽  
...  

A concept map is a diagram that consists of nodes that contain individual concepts or pieces of information. These nodes are connected by lines that represent relationships between the information. Large concept maps are difficult to explore and navigate using current digital display interfaces. As users zoom in on a desired node, connections between the node of interest and surrounding nodes become hidden from the user. A combination of fisheye zooming and semantic zooming mechanisms to maintain the visual connections between the nodes was implemented, and a user study to determine whether this technique helps users learn from the map was conducted. The user study revealed that participants were able to recall more information presented in a concept map, with practically no difference in the amount of time spent using the map, despite the novelty of the semantic fisheye interface.


1977 ◽  
Vol 4 (5) ◽  
pp. 454-455
Author(s):  
Marcus D. Stevens ◽  
Isaac I. Rosen ◽  
Richard G. Lane
Keyword(s):  

Author(s):  
Tom N. Jacoby ◽  
Andrew A. Herbert ◽  
Manuel Caraballo-Sanchez ◽  
Daniel P. Rhodes ◽  
Rob E. Stevens
Keyword(s):  

2021 ◽  
Author(s):  
Sanket Junagade ◽  
Prachin Jain ◽  
Sanat Sarangi ◽  
Srinivasu Pappula

1975 ◽  
Vol 39 (2) ◽  
pp. 327-330
Author(s):  
C. R. Wyss

By implementing analog computer techniques using digital circuits, an instantaneous rate meter was built with approximately 100 times the accuracy of commercially available rate meters. The circuit is accurate to within +/- 0.2 events/min over a range of rates of 0.2–900 epm. Modifications can be made to provide a digital display of rate. The circuit design techniques used in developing the rate meter may be used to generate a wide variety of functions of time with very high accuracy.


Author(s):  
Roopa C ◽  
Nivas Chandra Reddy

<p>In metropolitan cities, we will see an enormous rush at shopping malls on holidays and weekends. This becomes, even more, once there are large offers and discounts. Currently folks purchase a spread of things and place them within the trolley, after buying one ought to approach the counter for billing. By employing a barcode reader the cashier prepares the bill that may be a time overwhelming method. This ends up in long queues at the billing counters. This project presents a plan to build up a framework in shopping centers to beat the above issue. To realize this all merchandise within the mall to be equipped with RFID tags and every one trolley should be equipped with an RFID reader and digital display screen. When one puts any item in the trolley its code will be distinguished naturally, the item name and cost will be shown on the LCD, in this manner the expense gets added to the absolute bill. On the off chance that we wish to expel the item from the trolley, you can remove the item and the measure of that particular item gets deducted from the aggregate sum and a similar data goes to the central billing unit through ZigBee module. Subsequently the billing should be possible in the trolley itself accordingly sparing a ton of time to the clients.</p>


Author(s):  
Bruce G. Coury ◽  
Margery D. Boulette

Selecting the appropriate display format for time-constrained tasks is the focus of the research presented in this paper. The effect of time stress on operator performance was assessed by manipulating the time available to process the display. Twenty people were trained as operators and instructed to identify the state of a system using either a digital display or a polygon display. Participants were required to reach a prespecified criterion in training and were then tested under?. time-constrained conditions. Time constraints were set at 100%, 50%, and 25% of each person's mean unpaced response times obtained during training. Results showed that response to the time constrained conditions was significantly affected by uncertainty and the type of display format. Discussion focuses on the effects of time stress on performance and the selection of displays for time-constrained tasks.


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