The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic

Purpose The COVID-19 pandemic took the world by surprise in early 2020. The preventive measures imposed by many countries limited human movement, causing uncertainty and disrupting consumption patterns and consumer decision-making. This study aims to explore consumers’ panic buying (PB) and compulsive buying (CB) as outcomes of the intolerance of uncertainty (IU). The moderating role of sustainable consumption behaviours (SCBs) (e.g. quality of life [QOL], concern for future generation and concern for environmental well-being) were also tested to raise awareness of responsible and mindful consumption amongst the society and business stakeholders. Design/methodology/approach To empirically examine the grocery shopping behaviours of Malaysian consumers during COVID-19, a total of 286 valid grocery consumer survey responses based on a purposive sampling were collected and analysed during the movement control order period between March and July 2020. Findings The findings confirmed the statistically significant impact of IU on both PB and CB and the impact of PB on CB behaviour. Amongst the three SCBs tested, only QOL significantly moderated the relationship between the IU and PB. Originality/value To the best of the authors’ knowledge, this is the first study to construct a framework of consumers’ PB and CB during the pandemic, building upon the stimulus-organism-response model and the concepts of IU and SCB. This study further serves as the pioneering study on the moderating role of SCB in consumer behaviour research in the pandemic context, whereby consumers’ QOL significantly moderates the relationship between their IU and PB. This study has also drawn specific implications for grocery retailers and government agencies for retail and policy planning to promote positive social transformation in consumer buying behaviours during a pandemic or crisis.

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Brand attachment and oppositional loyalty: The moderating role of moral identity

Social Behavior and Personality An International Journal ◽

10.2224/sbp.10804 ◽

2021 ◽

Vol 49 (10) ◽

pp. 1-18

Author(s):

Guo Cheng ◽

Weiping Yu

Keyword(s):

Brand Loyalty ◽

Moral Identity ◽

Customer Relationships ◽

Dimensional Structure ◽

Brand Attachment ◽

Corporate Managers ◽

The Impact ◽

Positive Effect ◽

Moderating Role

Comprehension of the driving factors and dimensional structure of oppositional loyalty (OL), which comprises willingness to pay a price premium, oppositional referrals, schadenfreude, and antibrand actions, is limited. To analyze OL behavior, we collected 453 surveys from Xiaomi mobile online communities. The results show that brand attachment had a positive effect on each dimension of OL. In addition, moral identity positively moderated the brand attachment–oppositional referrals relationship, and negatively moderated the impact of brand attachment on schadenfreude and antibrand actions. Our results can help corporate managers understand OL behavior, and contribute to new understanding of brand loyalty, customer relationships, and business ethics.

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The moderating role of informal economy on financial development induced ekc hypothesis in turkey

Energy & Environment ◽

10.1177/0958305x211070775 ◽

2022 ◽

pp. 0958305X2110707

Author(s):

Baris Memduh Eren ◽

Salih Katircioglu ◽

Korhan K. Gokmenoglu

Keyword(s):

Financial Development ◽

Informal Economy ◽

Structural Breaks ◽

Energy Use ◽

Well Being ◽

Supporting Evidence ◽

Interaction Variables ◽

The Impact ◽

Moderating Role

This study conducts an empirical investigation about the moderating role of the informal economy on Turkey's environmental performance by employing advanced econometric techniques that account numerous structural breaks in series. In this extent, we created three interaction variables by captivating the impact of informal economic activities on CO2 emissions through income, energy use, and financial sector development. Besides, we built a main effect model without the interaction variables to assess the direct effects of our variables on global environmental degradation. The outcomes of the carried analyses produced supporting evidence toward the confirmation of the Environmental Kuznets Curve (EKC) assumption. Obtained findings shown that energy use, financial development and the informal economy in Turkey transmit a deteriorating impact on environmental well-being. Furthermore, the moderating role of the informal economy was found to be statistically significant factor in terms of both economic and environmental efficiency.

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The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

Spanish Journal of Marketing - ESIC ◽

10.1108/sjme-05-2020-0086 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Minh T.H. Le

Keyword(s):

Brand Loyalty ◽

Social Influences ◽

Self Esteem ◽

Brand Love ◽

Content Type ◽

Brand Relationship ◽

The Impact ◽

The Relationship ◽

Moderating Role

Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between brand love and brand loyalty. Second, the study proposes modeling the mediation role of brand love and outlining how SE and SNI affect the consumer-brand relationship. Finally, the study explores the impact of brand love on brand loyalty: the moderating role of self-esteem and social influences, as the literature regarding this is still lacking. Design/methodology/approach Data were collected via an online survey, which yielded 218 responses. Structural equation modeling was used to predict the research model. Findings The findings indicate that both SE and SNI mediate the relationship between brand love and brand loyalty. Additionally, consumers love the focal brands positively relates to SE and SNI. In return, SE and SNI lead to brand loyalty. The tight relationship of SE and SNI affects the connection between brand love and brand loyalty. Research limitations/implications The data has been collected in Vietnam, which creates a limitation regarding the study’s cross-cultural nature and the economic context. Thus, the study should be conducted in different cultures and economies (both developing and developed countries) to enhance the generalizability in consumer-brand relationships. Practical implications Brand managers should conduct more advertising in brand communities to enhance the influence of SNI and emphasize unique features of the brands, to attract consumers through the overlap of SE. Social implications The findings can contribute to enhancing unique brand identity and self-motivation will increase consumer loyalty, increasing the revenue of a specific brand. Moreover, as acceptable peers contribute to making purchase decisions, boosting the brand community will maintain current consumers and attract additional potential consumers from the current consumer relationships. Originality/value This study contributes to consumer psychology by indicating both SNI and SE as the mediators in the relationship between brand love and brand loyalty and how the consumer-brand relationship can be enabled.

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The Impact of Brand Equity of Global Pharmaceutical Companies on Prescriptions Decisions of Physicians in Jordan: The Moderating Role the Performance of Medical Representatives

Research in World Economy ◽

10.5430/rwe.v12n2p302 ◽

2021 ◽

Vol 12 (2) ◽

pp. 302

Author(s):

Eyad Mustafa AL-Ghanem

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Pharmaceutical Companies ◽

Brand Association ◽

Study Population ◽

The Impact ◽

Moderating Role

This study aimed to identify the impact of the brand equity and its dimensions (brand awareness, brand association, perceived quality, and brand loyalty) of Global Pharmaceutical Companies on Prescriptions decisions of physicians in Jordan.The population of sample were the Jordanian physicians, the study tool was questionnaire, which was distributed to connivance sample (Physicians), the data was collected from (240) participants of study population, the data collected were analysed by using the Smart-PLS software.The study result is finding that statistically significant effect of the brand equity of global pharmaceutical companies on Prescriptions decisions of physicians in Jordan, and this effect was positiveGlobal pharmaceutical companies need to focus more on all study variables (dimensions of brand equity) because they have a role of enhancing the prescription decisions of physicians.

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Enhancing Engagement through Job Resources: The Moderating Role of Affective Commitment

The Spanish Journal of Psychology ◽

10.1017/sjp.2020.19 ◽

2020 ◽

Vol 23 ◽

Author(s):

Daniel Dominguez ◽

María José Chambel ◽

Vânia Sofia Carvalho

Keyword(s):

Peer Support ◽

Organizational Support ◽

Affective Commitment ◽

Well Being ◽

Job Resources ◽

Supervisory Support ◽

The Impact ◽

The Relationship ◽

Moderating Role

Abstract Research has shown that affective commitment, one of three components of organizational commitment defined by Meyer and Allen (1991), can act as a moderator in relationships between job stressors and worker´s psychological tension. However, due to the scarcity of studies that investigate the moderating effect of this commitment component on relationships between positive variables, the purpose of this study is to examine the moderating role of affective commitment in the relationship between autonomy, peer support, supervisory support and perceived organizational support (POS), as job resources, on engagement. In this sense, we analyzed the data provided by a sample of Portuguese employees (N = 554), from an organization belonging to the consultancy sector. Firstly, we aimed to examine the direct effects of those job resources on engagement, and, then, examine the impact of affective commitment as a moderator on these relationships. The results partially support the hypotheses formulated. Indeed, there was a positive relationship between the job resources studied - work autonomy, peer support, supervisory support and POS - and engagement. Furthermore, according to our hypothesis, the interaction established between affective commitment and autonomy, significantly exacerbates the positive effect of this job resource on workers well-being, that is, on their engagement (b = .08, p < .05). However, contrary to our hypothesis, the affective commitment does not moderate the relationship between the other job resources and engagement. This study contributes to a deepest knowledge about the potentialities of affective commitment, reinforcing the importance of consider it as a contextual resource.

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Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18094812 ◽

2021 ◽

Vol 18 (9) ◽

pp. 4812

Author(s):

Soojung Kim ◽

Yahua Bi ◽

Insin Kim

Keyword(s):

Well Being ◽

Key Factors ◽

Web Based ◽

Revisit Intention ◽

Cognitive Age ◽

Travel Industry ◽

The Impact ◽

The Relationship ◽

Moderating Role

In the environment in which an increasing number of older travelers are participating in online tourism platforms, for older travelers who face multiple barriers in using e-commerce, it is essential to identify factors promoting older travelers’ website usage for their well-being and sustainable travel industry. This study aims to identify the key factors of website atmosphere for enhancing older travelers’ familiarity, investigate the relationship between older adults’ website familiarity and revisit intention, and test the moderating role of cognitive age. A web-based survey was conducted, and the sample consisted of 305 US residents 50 years of age and older who had experienced travel websites. The results indicated that three subdimensions of older travelers’ website familiarity—informativeness, effectiveness, and entertainment—positively influence their website familiarity. Additionally, the impact of informativeness on website familiarity is stronger for travelers who identify as younger than their chronological age. Moreover, older travelers’ familiarity with a website improves their revisit intention. The current study found not only significant travel website atmosphere factors to boost older travelers’ participation in online tourism platforms but also significant older travelers’ groups depending on their cognitive age perception to magnify the effect of website atmosphere.

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THE IMPACT OF AUTOMATED SERVICES QUALITY ON BRAND LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND MODERATING ROLE OF CUSTOMER KNOWLEDGE

Jinnah Business Review ◽

10.53369/aewo3406 ◽

2015 ◽

Vol 03 (02) ◽

pp. 10-18

Author(s):

Anser Hayat

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Brand Loyalty ◽

Services Quality ◽

Customer Knowledge ◽

Mediating Role ◽

The Impact ◽

Positive Effect ◽

Moderating Role

The aim of this study was to find out the impact of automated service quality on brand loyalty with the mediating role of customer satisfaction and moderating role of customer knowledge. Data was collected through 150 questionnaires completed by randomly selected customers. Descriptive statistics, exploratory factor analysis, and multiple regressions were used to test the direct impact of automated services quality on brand loyalty, and moderating role of customer knowledge. The findings suggest that the automated service quality and customer knowledge have a significant and positive effect on customer satisfaction. The results show automated service quality and customer satisfaction to be significantly associated with brand loyalty.

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The companion effect on adventure tourists’ satisfaction and subjective well-being: the moderating role of gender

Tourism Review ◽

10.1108/tr-02-2021-0063 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Lujun Su ◽

Jin Cheng ◽

Scott Swanson

Keyword(s):

Online Survey ◽

Well Being ◽

Additional Contribution ◽

Subjective Well Being ◽

Content Type ◽

Tourist Satisfaction ◽

Relative Ability ◽

The Impact ◽

Moderating Role

Purpose In an adventure tourism context (i.e. sky diving, bungee jumping) the effect of the absence or presence of a travel companion; companion relative ability (i.e. perception of a companion’s possessed resources useful for the achievement of travel goals); and tourist gender on the impact of companion relative ability on tourists’ satisfaction and subjective well-being is examined. This paper aims to investigate the mediating role of satisfaction that combines companion relative ability, tourist gender, tourist satisfaction and subjective well-being. Design/methodology/approach This research uses three situational experiments. A one-factor between-subjects experimental design was used for Study 1. Studies 2 and 3 used a one-factor between-subjects and a 2 × 3 factorial between-subjects design. Participants included tourists visiting a national park in China assigned to scenarios using an anonymous intercept approach and an online survey. Findings Having a companion with greater/comparable relative ability produces a greater effect on tourist satisfaction and subjective well-being than having a companion with lower relative ability. Furthermore, the perceived relative ability of a travel companion results in a stronger positive effect on tourist satisfaction and subjective well-being for female tourists. Meanwhile, satisfaction fully mediates the impact of the interaction between companion relative ability and tourist gender on subjective well-being. Originality/value The current research validates the companion effect on adventure tourists’ satisfaction and subjective well-being. An additional contribution is an investigation into the effect of companion relative ability. The study is the only one the authors are aware of that examines the moderating role of tourist gender on the effect of companion relative ability on tourist satisfaction and subjective well-being and identifies the mechanism that combines companion relative ability, tourist gender, tourist satisfaction and subjective well-being.

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THE IMPACT OF WELL-BEING AT WORK AND PSYCHOLOGICAL CAPITAL OVER THE TURNOVER INTENTION: A STUDY OF TEACHERS

RAM Revista de Administração Mackenzie ◽

10.1590/1678-6971/eramg190064 ◽

2019 ◽

Vol 20 (2) ◽

Cited By ~ 1

Author(s):

ANGELO POLIZZI FILHO ◽

JOSÉ A. C. S. CLARO

Keyword(s):

Organizational Behavior ◽

Turnover Intention ◽

Design Methodology ◽

Affective Commitment ◽

Psychological Capital ◽

Well Being ◽

The University ◽

The Impact ◽

Moderating Role

ABSTRACT Purpose: To investigate a theoretical conceptual model for the intention of rotation, analyzing its relationship with well-being at work, psychological capital and intention of rotation. Originality/value: The study contributed to present unpublished aspects and an apparent gap in the theoretical revision of the national literature by the absence of research investigating the relations between psychological capital and intention of rotation. Design/methodology/approach: Research of empirical nature and quantitative approach. We tested four hypotheses regarding the interactions of the variables, using a self-completion questionnaire containing five validated and accurate Brazilian measures. Findings: The hypotheses were confirmed, indicating that teachers have a well-being at work composed of greater satisfactions with colleagues, managers and tasks, and minors with salaries and promotions, medium indexes of involvement with work and affective commitment to the university in which they worked, revealing a low intention of rotation. In the international literature, the concept of psychological capital arises, proposing us future investigations and creating a line of research in Brazil in the measurement of the moderating role of psychological capital in the relations between constructs of organizational behavior. It is essential that other professional categories be studied in the search for evidence about the use of psychological capital as a moderating variable in the relation between the objective dimensions of this study.

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