scholarly journals Assessing value creation in digital innovation ecosystems: A Social Media Analytics approach

2018 ◽  
Vol 27 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Yuliani Suseno ◽  
Christofer Laurell ◽  
Nathalie Sick
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Social Media Analytics ◽  
Digital Innovation ◽  
Innovation Ecosystems

Social media analytics and value creation in urban smart tourism ecosystems

2017 ◽  
Vol 54 (6) ◽  
pp. 703-713 ◽  
Author(s):  
Tobias Brandt ◽  
Johannes Bendler ◽  
Dirk Neumann
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Social Media Analytics ◽  
Smart Tourism

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

Social Media Analytics in Education: What Is It, How Is It Useful, and What Does It Tell Us About How Schools Are Discussed in Social Media?

2014 ◽  
Vol 35 (1) ◽  
pp. 7-43 ◽  
Author(s):  
Dick M. Carpenter ◽  
Jenifer Walsh Robertson ◽  
Michele E. Johnson ◽  
Scott Blum
Keyword(s):  
Social Media ◽  
Social Media Analytics

How Social Media Analytics Can Save Businesses

2020 ◽  
Author(s):  
Jay Palmer ◽  
Kyle Revis ◽  
Yves Romain
Keyword(s):  
Social Media ◽  
Social Media Analytics

scholarly journals Benchmarking Crisis in Social Media Analytics: A Solution for the Data-Sharing Problem

2021 ◽  
pp. 089443932110122
Author(s):  
Dennis Assenmacher ◽  
Derek Weber ◽  
Mike Preuss ◽  
André Calero Valdez ◽  
Alison Bradshaw ◽  
...  
Keyword(s):  
Social Media ◽  
Data Sharing ◽  
Algorithm Design ◽  
Computational Social Science ◽  
Evaluation Framework ◽  
Social Media Analytics ◽  
Data Sets ◽  
The Public ◽  
Research Areas ◽  
Media Data

Computational social science uses computational and statistical methods in order to evaluate social interaction. The public availability of data sets is thus a necessary precondition for reliable and replicable research. These data allow researchers to benchmark the computational methods they develop, test the generalizability of their findings, and build confidence in their results. When social media data are concerned, data sharing is often restricted for legal or privacy reasons, which makes the comparison of methods and the replicability of research results infeasible. Social media analytics research, consequently, faces an integrity crisis. How is it possible to create trust in computational or statistical analyses, when they cannot be validated by third parties? In this work, we explore this well-known, yet little discussed, problem for social media analytics. We investigate how this problem can be solved by looking at related computational research areas. Moreover, we propose and implement a prototype to address the problem in the form of a new evaluation framework that enables the comparison of algorithms without the need to exchange data directly, while maintaining flexibility for the algorithm design.

scholarly journals Social Media Analytics: A Case Study of Singapore General Election 2020

2020 ◽  
Author(s):  
Sebastian Zhi Tao Khoo ◽  
Leong Hock Ho ◽  
Ee Hong Lee ◽  
Danston Kheng Boon Goh ◽  
Zehao Zhang ◽  
...  
Keyword(s):  
Social Media ◽  
General Election ◽  
Social Media Analytics

scholarly journals Trends in Patient, Physician, and Public Perception of Ulnar Collateral Ligament Reconstruction Using Social Media Analytics

2021 ◽  
Vol 9 (3) ◽  
pp. 232596712199005
Author(s):  
Jonathan S. Yu ◽  
James B. Carr ◽  
Jacob Thomas ◽  
Julianna Kostas ◽  
Zhaorui Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Public Perception ◽  
Ulnar Collateral Ligament ◽  
Return To Play ◽  
Social Media Analytics ◽  
Care Providers ◽  
Collateral Ligament ◽  
The Past ◽  
Positive Sentiment ◽  
Negative Sentiment

Background: Social media posts regarding ulnar collateral ligament (UCL) injuries and reconstruction surgeries have increased in recent years. Purpose: To analyze posts shared on Instagram and Twitter referencing UCL injuries and reconstruction surgeries to evaluate public perception and any trends in perception over the past 3 years. Study Design: Cross-sectional study. Methods: A search of a 3-year period (August 2016 and August 2019) of public Instagram and Twitter posts was performed. We searched for >22 hashtags and search terms, including #TommyJohn, #TommyJohnSurgery, and #tornUCL. A categorical classification system was used to assess the sentiment, media format, perspective, timing, accuracy, and general content of each post. Post popularity was measured by number of likes and comments. Results: A total of 3119 Instagram posts and 267 Twitter posts were included in the analysis. Of the 3119 Instagram posts analyzed, 34% were from patients, and 28% were from providers. Of the 267 Twitter posts analyzed, 42% were from patients, and 16% were from providers. Although the majority of social media posts were of a positive sentiment, over the past 3 years, there was a major surge in negative sentiment posts (97% increase) versus positive sentiment posts (9% increase). Patients were more likely to focus their posts on rehabilitation, return to play, and activities of daily living. Providers tended to focus their posts on education, rehabilitation, and injury prevention. Patient posts declined over the past 3 years (–28%), whereas provider posts increased substantially (110%). Of posts shared by health care providers, 4% of posts contained inaccurate or misleading information. Conclusion: The majority of patients who post about their UCL injury and reconstruction on social media have a positive sentiment when discussing their procedure. However, negative sentiment posts have increased significantly over the past 3 years. Patient content revolves around rehabilitation and return to play. Although patient posts have declined over the past 3 years, provider posts have increased substantially with an emphasis on education.

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