scholarly journals Benchmarking Crisis in Social Media Analytics: A Solution for the Data-Sharing Problem

2021 ◽  
pp. 089443932110122
Author(s):  
Dennis Assenmacher ◽  
Derek Weber ◽  
Mike Preuss ◽  
André Calero Valdez ◽  
Alison Bradshaw ◽  
...  
Keyword(s):  
Social Media ◽  
Data Sharing ◽  
Algorithm Design ◽  
Computational Social Science ◽  
Evaluation Framework ◽  
Social Media Analytics ◽  
Data Sets ◽  
The Public ◽  
Research Areas ◽  
Media Data

Computational social science uses computational and statistical methods in order to evaluate social interaction. The public availability of data sets is thus a necessary precondition for reliable and replicable research. These data allow researchers to benchmark the computational methods they develop, test the generalizability of their findings, and build confidence in their results. When social media data are concerned, data sharing is often restricted for legal or privacy reasons, which makes the comparison of methods and the replicability of research results infeasible. Social media analytics research, consequently, faces an integrity crisis. How is it possible to create trust in computational or statistical analyses, when they cannot be validated by third parties? In this work, we explore this well-known, yet little discussed, problem for social media analytics. We investigate how this problem can be solved by looking at related computational research areas. Moreover, we propose and implement a prototype to address the problem in the form of a new evaluation framework that enables the comparison of algorithms without the need to exchange data directly, while maintaining flexibility for the algorithm design.

Social media analytics: how they support company public relations

2019 ◽  
Vol 40 (1) ◽  
pp. 28-34 ◽  
Author(s):  
Lisa Tam ◽  
Jeong-Nam Kim
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Design Methodology ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Content Type ◽  
The Public ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Media Data

Purpose In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding public relations (PR) strategy, this paper aims to present the capabilities and limitations of these tools and offers suggestions on how to best use them to gain research-based insights. Design/methodology/approach This review assesses the capabilities and limitations of SMA tools based on industry reports and research articles on trends in PR and SMA. Findings The strengths of SMA tools lie in their capability to gather and aggregate a large quantity of real-time social media data, use algorithms to analyze the data and present the results in ways meaningful to organizations and understand networks of issues and publics. However, there are also challenges, including the increasing restricted access to social media data, the increased use of bots, skewing social conversations in the public sphere, the lack of capability to analyze certain types of data, such as visual data and the discrepancy between data collected on social media and through other methods. Originality/value This review suggests that PR professionals acknowledge the capabilities and limitations of SMA tools when using them to inform strategy.

scholarly journals Artificial Intelligent Technologies for the Construction Industry: How Are They Perceived and Utilized in Australia?

2022 ◽  
Vol 8 (1) ◽  
pp. 16
Author(s):  
Massimo Regona ◽  
Tan Yigitcanlar ◽  
Bo Xia ◽  
Rita Yi Man Li
Keyword(s):  
Social Media ◽  
Technology Adoption ◽  
Construction Industry ◽  
Methodological Approach ◽  
Public Perceptions ◽  
Social Media Analytics ◽  
Social Media Data ◽  
The Public ◽  
Negative Perceptions ◽  
Media Data

Artificial intelligence (AI) is a powerful technology that can be utilized throughout a construction project lifecycle. Transition to incorporate AI technologies in the construction industry has been delayed due to the lack of know-how and research. There is also a knowledge gap regarding how the public perceives AI technologies, their areas of application, prospects, and constraints in the construction industry. This study aims to explore AI technology adoption prospects and constraints in the Australian construction industry by analyzing social media data. This study adopted social media analytics, along with sentiment and content analyses of Twitter messages (n = 7906), as the methodological approach. The results revealed that: (a) robotics, internet-of-things, and machine learning are the most popular AI technologies in Australia; (b) Australian public sentiments toward AI are mostly positive, whilst some negative perceptions exist; (c) there are distinctive views on the opportunities and constraints of AI among the Australian states/territories; (d) timesaving, innovation, and digitalization are the most common AI prospects; and (e) project risk, security of data, and lack of capabilities are the most common AI constraints. This study is the first to explore AI technology adoption prospects and constraints in the Australian construction industry by analyzing social media data. The findings inform the construction industry on public perceptions and prospects and constraints of AI adoption. In addition, it advocates the search for finding the most efficient means to utilize AI technologies. The study helps public perceptions and prospects and constraints of AI adoption to be factored in construction industry technology adoption.

scholarly journals Determinants of Social Media Impact in Local Government

2016 ◽  
Vol 28 (3) ◽  
pp. 82-103 ◽  
Author(s):  
Mohd Hisham Mohd Sharif ◽  
Indrit Troshani ◽  
Robyn Davidson
Keyword(s):  
Social Media ◽  
Local Government ◽  
Structural Equation ◽  
Limited Attention ◽  
Security Risks ◽  
Media Impact ◽  
The Public ◽  
Perceived Security ◽  
The Impact ◽  
Media Data

Limited attention has been directed towards understanding the impact of social media in the public sector, particularly in local government organisations. Although social media offer substantial benefits and opportunities to local government, research into the impact of social media remains scant. To address this gap, the authors draw on the technology, organisation, and environment (TOE) framework and propose a model of the determinants of social media impact in local government. The model is tested with data collected via a survey with 173 Australian local government organisations using social media. Data were analysed using the partial least squares-structural equation modelling (PLS-SEM) technique. The results indicate that TOE factors including perceived benefits, perceived security risks, compatibility, and degree of formalisation are important predictors of social media impact in local government.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Social Media Analytics: Data Utilization of Social Media for Research

2019 ◽  
Vol 1 (2) ◽  
pp. 193-205
Author(s):  
Ria Andryani ◽  
Edi Surya Negara ◽  
Dendi Triadi
Keyword(s):  
Social Media ◽  
Public Perception ◽  
Data Retrieval ◽  
Media Analysis ◽  
Internet Technology ◽  
Mining Machine ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Visualization Techniques ◽  
Media Data

The amount of production data generated by social media opportunities that can be exploited by various parties, both government and private sectors to produce the information. Social media data can be used to know the behavior and public perception of the phenomenon or a particular event. To obtain and analyze social media data needed depth knowledge of Internet technology, social media, databases, data structures, information theory, data mining, machine learning, until the data and information visualization techniques. In this research, social media analysis on a particular topic and the development of prototype devices software used as a tool of social media data retrieval or retrieval of data applications. Social Media Analytics (SMA) aims to make the process of analysis and synthesis of social media data to produce information can be used by those in need. SMA process is done in three stages, namely: Capture, Understand and Present. This research is exploratorily focused on understanding the technology that became the basis of social media using various techniques exist and is already used in the study of social media analytic previously.

scholarly journals What Your Tweets Tell Us About You: Identity, Ownership and Privacy of Twitter Data

2012 ◽  
Vol 7 (1) ◽  
pp. 174-197 ◽  
Author(s):  
Heather Small ◽  
Kristine Kasianovitz ◽  
Ronald Blanford ◽  
Ina Celaya
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Data Sets ◽  
Data Set ◽  
Social Media Data ◽  
Twitter Data ◽  
Other Information ◽  
Rich Data ◽  
Additional Value ◽  
Media Data

Social networking sites and other social media have enabled new forms of collaborative communication and participation for users, and created additional value as rich data sets for research. Research based on accessing, mining, and analyzing social media data has risen steadily over the last several years and is increasingly multidisciplinary; researchers from the social sciences, humanities, computer science and other domains have used social media data as the basis of their studies. The broad use of this form of data has implications for how curators address preservation, access and reuse for an audience with divergent disciplinary norms related to privacy, ownership, authenticity and reliability.In this paper, we explore how the characteristics of the Twitter platform, coupled with an ambiguous and evolving understanding of privacy in networked communication, and divergent disciplinary understandings of the resulting data, combine to create complex issues for curators trying to ensure broad-based and ethical reuse of Twitter data. We provide a case study of a specific data set to illustrate how data curators can engage with the topics and questions raised in the paper. While some initial suggestions are offered to librarians and other information professionals who are beginning to receive social media data from researchers, our larger goal is to stimulate discussion and prompt additional research on the curation and preservation of social media data.

Destination image through social media analytics and survey method

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael S. Lin ◽  
Yun Liang ◽  
Joanne X. Xue ◽  
Bing Pan ◽  
Ashley Schroeder
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Destination Image ◽  
Social Media Analytics ◽  
Tourism Destination ◽  
Social Media Data ◽  
Content Type ◽  
Holistic Understanding ◽  
Intercept Survey ◽  
Media Data

Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more in-depth understanding of both methodologies and a more holistic understanding of TDI than each method on their own. This study aims to investigate the unique merits and biases of SMA and a traditional visitor intercept survey. Design/methodology/approach This study collected and compared data for the same tourism destination from two sources: responses from a visitor intercept survey (n = 1,336) and Flickr social media photos and metadata (n = 11,775). Content analysis, machine learning and text analysis techniques were used to analyze and compare the destination image represented from both methods. Findings The results indicated that the survey data and social media data shared major similarities in the identified key image phrases. Social media data revealed more diverse and more specific aspects of the destination, whereas survey data provided more insights in specific local landmarks. Survey data also included additional subjective judgment and attachment towards the destination. Together, the data suggested that social media data should serve as an additional and complementary source of information to traditional survey data. Originality/value This study fills a research gap by comparing two methodologies in obtaining TDI: SMA and a traditional visitor intercept survey. Furthermore, within SMA, photo and metadata are compared to offer additional awareness of social media data’s underlying complexity. The results showed the limitations of text-based image questions in surveys. The findings provide meaningful insights for tourism marketers by having a more holistic understanding of TDI through multiple data sources.

Social Media to Social Media Analytics

2019 ◽  
Vol 10 (2) ◽  
pp. 57-70 ◽  
Author(s):  
Vikas Kumar ◽  
Pooja Nanda
Keyword(s):  
Social Media ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Ethical Concerns ◽  
Ethical Implications ◽  
The Social ◽  
Social Media Platforms ◽  
The Individual ◽  
The Impact ◽  
Media Data

With the amplification of social media platforms, the importance of social media analytics has exponentially increased for many brands and organizations across the world. Tracking and analyzing the social media data has been contributing as a success parameter for such organizations, however, the data is being poorly harnessed. Therefore, the ethical implications of social media analytics need to be identified and explored for both the organizations and targeted users of social media data. The present work is an exploratory study to identify the various techno-ethical concerns of social media engagement, as well as social media analytics. The impact of these concerns on the individuals, organizations, and society as a whole are discussed. Ethical engagement for the most common social media platforms has been outlined with a number of specific examples to understand the prominent techno-ethical concerns. Both the individual and organizational perspectives have been taken into account to identify the implications of social media analytics.

Measuring the Semantic Relatedness Between Images Using Social Tags

2013 ◽  
Vol 7 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Zheng Xu ◽  
Zhiguo Yan ◽  
Yunhuai Liu ◽  
Lin Mei
Keyword(s):  
Data Mining ◽  
Computer Vision ◽  
Social Media ◽  
Information Theory ◽  
Bipartite Graph ◽  
Semantic Relatedness ◽  
Data Sets ◽  
Social Tags ◽  
Media Data ◽  
Flickr Images

Relatedness measurement between multimedia such as images and videos plays an important role in computer vision, which is a base for many multimedia related applications including clustering, searching, recommendation, and annotation. Recently, with the explosion of social media, users can upload media data and annotate content with descriptive tags. In this paper, the authors aim at measuring the semantic relatedness of Flickr images. Firstly, information theory based functions are used to measure the semantic relatedness of tags. Secondly, the integration of tags pair based on bipartite graph is proposed to remove the noise and redundancy. The data sets including 1000 images from Flickr are used to evaluate the proposed method. Two data mining tasks including clustering and searching are performed by the proposed method, which shows the effectiveness and robust of the proposed method.

scholarly journals Measuring Semantic Relatedness between Flickr Images: From a Social Tag Based View

2014 ◽  
Vol 2014 ◽  
pp. 1-12 ◽  
Author(s):  
Zheng Xu ◽  
Xiangfeng Luo ◽  
Yunhuai Liu ◽  
Lin Mei ◽  
Chuanping Hu
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Information Theory ◽  
Semantic Relatedness ◽  
Data Sets ◽  
Order Information ◽  
Web Based ◽  
Social Tag ◽  
Media Data ◽  
Flickr Images

Relatedness measurement between multimedia such as images and videos plays an important role in computer vision, which is a base for many multimedia related applications including clustering, searching, recommendation, and annotation. Recently, with the explosion of social media, users can upload media data and annotate content with descriptive tags. In this paper, we aim at measuring the semantic relatedness of Flickr images. Firstly, four information theory based functions are used to measure the semantic relatedness of tags. Secondly, the integration of tags pair based on bipartite graph is proposed to remove the noise and redundancy. Thirdly, the order information of tags is added to measure the semantic relatedness, which emphasizes the tags with high positions. The data sets including 1000 images from Flickr are used to evaluate the proposed method. Two data mining tasks including clustering and searching are performed by the proposed method, which shows the effectiveness and robustness of the proposed method. Moreover, some applications such as searching and faceted exploration are introduced using the proposed method, which shows that the proposed method has broad prospects on web based tasks.

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